All Announcements

🚀 Big updates, bigger insights: Smarter reports, attribution, and more!

New Feature
Improvement

Get ready for a smoother, more intuitive Usermaven experience.

With powerful updates like enhanced attribution tracking and auto-generated GSC dashboards, accessing the insights you need has never been easier.

It’s time to power up your reports, save time, and get back to what really counts!


New report types and enhanced scheduling

We have introduced new report types and improved scheduling options to make tracking your data easier and more flexible.

  • Create customer journey, attribution, and trend reports for deeper insights into user behavior.
  • Get quick insights with summary reporting for the dashboard and retention reports.
  • Schedule reports daily, weekly, or monthly for automatic updates.

These updates help you stay on top of your metrics with less effort, so you can focus on what matters most.

Reports

Spend-period attribution mode with look-ahead feature

Track ad performance more effectively with the new spend-period attribution mode and look-ahead feature.

  • Measure conversions based on the spend period for better clarity on ad performance.
  • The look-ahead feature shows the ongoing impact of clicks on future conversions.

Now, you can gain a clearer view of how your ad spend drives long-term results.

Smarter spend-period attribution

Attribution lookback window now extended to 365 days

We've extended the lookback window for attribution to 365 days, giving you a full year of insights.

  • Track how your marketing efforts influence conversions over a longer period.
  • Compare attribution models across a year of data for a clearer view of your performance.

This update helps you better understand the long-term impact of your campaigns.

Extended attribution lookback window

HubSpot deal goal suggestions

Setting up conversion goals just got easier with the new HubSpot deal goal suggestions UI.

  • Quickly add goals based on deal stages like "Closed Won" or "Appointment Scheduled."
  • Easily track deal progress through various pipeline stages with minimal effort.

Now, you can streamline goal creation and stay focused on your key metrics without the hassle.

HubSpot goal suggestions

Event property filters for funnels

Event property filters bring more precision to your funnel analysis.

You can now refine your funnels by tracking conversions based on specific event details, giving you clearer insights into your data.

Event property filters for funnels

Additional improvements & fixes

We’ve rolled out several updates designed to improve functionality and make your workflow smoother. Here’s a look at what’s new:

  • Attribution visualizations now feature timelines and tooltips for easier data tracking.
  • The GSC dashboard is auto-created during the first setup, saving you time.
  • Data maturity metrics are now available for deeper performance insights.
  • The attribution header and report forms have been optimized for a smoother experience.
  • Error messages for S3 token validation are now more explicit with detailed reporting.
  • The email report feature has been enhanced for smoother performance.
  • Resolved issues with email and Slack report notifications to ensure reliable delivery.

And that’s a wrap on this round of updates!

But don’t worry: we’ve got even more exciting updates coming your way.

Stay tuned for what’s next. ✨

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