This release is all about giving you more control, clarity, and speed.

Whitelabel the entire Usermaven experience, sync CRM data from HubSpot, automate with our new REST API, and explore faster ways to build trends and segments.

Whether you're a marketer, product team, or agency - you’ll feel the difference right away.

Whitelabel is here - make Usermaven look 100% yours

You can now fully whitelabel your Usermaven workspace to reflect your brand - no coding, no hassle. Perfect for agencies and B2B SaaS platforms.

• Remove all Usermaven branding with a single toggle
• Add your brand name, logo, and favicon
• Use a custom domain to host the app at your own URL
• Choose from beautiful pre-set themes or create your own
• Send emails from your domain for a fully branded experience

Make Usermaven feel like it was built just for you.

HubSpot sync is live — see CRM status at a glance

Usermaven now syncs your HubSpot contacts and companies, displaying a HubSpot badge directly on user profiles and contact lists. Instantly know which users are in your CRM - no switching tools, no guesswork.

• View HubSpot badges on synced profiles in the user list
• See synced CRM properties (like company, deal stage, or lifecycle) inside each user’s profile
• Easily segment based on HubSpot data or combine it with product behavior
• Align sales and product teams with full visibility into the user journey - before and after becoming a contact

HubSpot + Usermaven = total lifecycle clarity.

REST API for Contacts & Workspaces is live

Developers, it’s your turn—Usermaven’s new REST API makes it easy to programmatically manage contacts and workspaces at scale.

• Read and update contact records (IDs, attributes, etc.) to sync with your CRM/CD

• Enrich user profiles or trigger workflows with automation tools

• Query workspace metadata to support provisioning, governance, and multi-workspace reporting

• Supports secure auth, flexible endpoints, and real-time updates

Start building: Explore the API docs → 

Segment Filters, now faster and easier to use

We’ve upgraded the Segments builder to help you filter and build precise audiences in seconds. Whether you’re slicing by UTM tags, device type, or engagement, it's now smoother than ever.

• Use instant search or browse grouped attributes like Traffic Source, Activity, Device, Location, and more

• Select operators and values inline - no extra clicks

• Easily combine multiple conditions and save as a new segment

• Includes full support for first-touch UTM, referrer, channel, and more

Better targeting starts with better filtering - and now you've got both.

A cleaner, faster way to explore Trends

We’ve redesigned the Trend Builder UI to help you build charts and uncover insights with fewer clicks and more context.

• Quickly select from predefined metrics, event properties, and user attributes

• Apply one-click aggregations like Count, Unique, Min, Max, and more

• Use improved dimension filters to break down charts by Company, User, Session, Events, or Custom Properties

• Faster search and better grouping to help you slice and compare data instantly

With this upgrade, turning raw events into insights is smoother, faster, and way more intuitive.

Set as default option in the Website Analytics dropdown menu

You can now set a default domain directly from the Website Analytics domain selector—previously, this could only be done in Workspace Settings.

Your preferences now stick.

We remember your selections—like chosen attribution model(s)—across sessions, so reports open with your defaults and you don’t have to reselect every time.

Safety check for conversion goals

If you try to delete a goal that’s used anywhere, Usermaven will block the action and show a “Cannot Delete” dialog listing every dashboard/chart where it’s referenced. Remove those usages first to keep dashboards intact—no broken reports or missing metrics.

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📈 More is on the way

Think deeper AI insights, more integrations, and even smoother workflows. Stay tuned!

We’ve rolled out a fresh batch of features to help you enjoy deeper insights, stronger attribution, and tighter security, all without the busywork.

From AI-powered ad diagnostics and server-side conversion syncs to CRM integration with HubSpot and smarter funnel building, this release is designed to help marketers and product teams move faster and make better decisions, effortlessly.

Take a look at what’s new in this release:

Unify CRM and product analytics with HubSpot integration

Connecting HubSpot to Usermaven gives you a complete, unified view of your customer lifecycle. By blending CRM data with deep product analytics, behavioral tracking, and advanced attribution, you can now see the entire journey, from anonymous visitor to paying customer and beyond.

• Unify CRM records with product and website behavior: Know exactly what users did before and after they became contacts.
• Eliminate blind spots: Track the full journey across marketing, sales, and product touchpoints.
• Attribute revenue with precision: Identify which campaigns, pages, and in-app actions drive conversions and revenue.
• Build smarter segments: Combine CRM properties with behavioral data for highly specific targeting and insights.

Discover how Usermaven + HubSpot unlock true full-funnel analytics. See setup guide → 

Send first-party conversions to Google Ads

Usermaven now automatically sends your first-party conversion events directly to Google Ads. This server-to-server connection gives ad networks accurate, reliable data to:

• Fuel smarter bidding & higher ROAS: Feed real conversion events (like sign-ups or sales) into ad algorithms.
• Bypass browser tracking limits: Send server-side events to overcome ad blockers and browser restrictions.
• Build powerful audiences: Create high-value remarketing lists and lookalikes using verified conversion data.
• Automate optimization: Usermaven keeps syncing conversions in near real-time for always-on campaign performance.

Here's the detailed guide: Learn more → 

Meet AI-powered insights in Paid Ads Attribution

No more manual digging through raw ad data. Our new AI-powered insights engine now lives inside your Paid Ads Attribution dashboard, turning complex performance metrics into clear, actionable recommendations.

• Get executive summaries and diagnostics at a glance
• Detect drop-offs, tracking gaps, and budget inefficiencies
• Uncover campaign-level risks, growth opportunities, and scaling potential
• Understand performance trends through holistic, cross-channel attribution

Let AI handle the analysis, so you can focus on decisions that move the needle.

A cleaner way to set up conversion funnels

We’ve refined the funnel creation experience to make it faster and more intuitive.

Now, instead of picking between Visitor, User, or Company at every step, you can choose the funnel type upfront - User or Company (for B2B SaaS) - when creating or updating a funnel.

This small UI change makes setting up funnels smoother and keeps your workflow focused.

Added Two-Factor Authentication (2FA)

Your account security just got an upgrade. With 2FA enabled, you’ll need a verification code along with your password to log in. This extra layer of protection helps keep your workspace safe, even if your password is compromised.

Enjoy these new features, and keep an eye out, some exciting things are just around the corner.

We’ve packed this Usermaven update with high-impact features to boost your analytics game. From journey visualizations to report comparisons and smarter alerts, you now have more control, clarity, and automation than ever.

Whether you’re optimizing campaigns, tracking user flows, or keeping teams aligned, these new tools are built to make your life easier and your insights sharper.

Here's what we shipped in this release.

Visualize user paths like never before with Sankey view in Journeys

We’ve introduced a powerful new Sankey visualization in the Journeys section, designed to help you deeply understand how users navigate through your product or website - step by step.

• See exactly where users go next and where they drop off
• Control the path depth, user threshold, and grouping level for cleaner insights
• Use the drop-off legend to quickly identify friction points in the journey
• AI-powered path cleanup helps remove noisy loops for better clarity

This is a major upgrade for marketers, agencies, and product teams wanting to optimize flows and improve user experience.

Add comparison to your scheduled email reports

We’ve added a new Include comparison option when setting up scheduled email reports. Now, you can quickly understand how your key metrics stack up against the previous time period, directly from your inbox.

• Toggle comparison on or off when creating daily, weekly, or monthly reports
• Automatically get performance trends (up/down) for all key metrics
• Keep stakeholders updated with clear, contextual summaries

Stay informed without logging in, just open your email and get the full picture.

Stay informed with integration alerts

Never miss a beat - Usermaven now alerts you via email if an integration fails or a token expires. Stay on top of your syncs and resolve issues faster.

🚀 We'll talk about some other significant features of Usermaven in our next update:

Maven AI, HubSpot integration, conversion sync, etc.

Keep enjoying smarter analytics with Usermaven.

We’ve rolled out a fresh batch of updates designed to make your analytics experience faster, clearer, and more powerful.

From visual upgrades and better organization to deeper attribution and trend tracking, you’ll now get insights that are easier to summarize and act on.

Dive into the latest improvements below.

Spot trends instantly with the new "Pulse" view

We’ve added a new Pulse option to Trends to help you visualize your metrics more intuitively. With Pulse enabled, you’ll see a smooth, flowing line that makes it easier to detect activity patterns and spot anomalies at a glance.

• Quickly grasp the rhythm of your data with the pulse-style curve
• Great for visualizing user engagement or traffic over time

• Easily toggle it on or off based on your preference

Whether you’re tracking page views, events, or any custom metric, Pulse adds clarity and flow to your trend charts.

Visualize progress at a glance with the new "Gauge" view

We’ve added a sleek Gauge view to Trends, giving you a powerful new way to visualize your metric performance as a percentage or total value.

• Instantly understand how close you are to your goals
• Great for KPIs like conversion rates, completion percentages, or capacity metrics
• Choose it from the chart options in any trend to add visual clarity

With Gauge, monitoring your key metrics becomes more intuitive and visually engaging.

Organize your trends with folders

Managing multiple trends just got a whole lot easier! You can now create folders inside the Trends module to group related insights and keep your workspace tidy.

• Create custom folders to organize your trend reports

• Group trends by project, department, use case - whatever fits your workflow

• Makes navigation and access faster, especially for power users

Perfect for teams working with large sets of trends or tracking different initiatives.

Find conversion journeys faster with "Search" in conversion paths

Digging through long customer journeys just got easier! You can now search within the Conversion Paths section of the Attribution module to quickly find the exact paths you’re looking for.

• Instantly locate specific traffic sources or sequences
• Analyze customer journeys without endless scrolling
• Speed up your attribution insights across campaigns

Perfect for marketers who want to stay efficient while tracking what’s really driving conversions.

"Totals" row added across all attribution reports

You can now see totals at a glance in all major attribution views, including Channel/Source, Content, and Paid Ads. This update brings clarity and efficiency to your reporting workflow by summarizing all your key metrics in one neat row.

• Swiftly view total visitors, conversions, and value in Channel/Source and Content attribution
• See total ad spend, impressions, clicks, and CTR in Paid Ads attribution
• No more manual calculations, just quick, complete insights

This makes it easier than ever to understand your overall performance and report results with confidence.

Also, you can now switch between Channel and Source views when analyzing performance by attribution models, giving you more flexibility and granularity in your insights.

Bar graphs now available in product engagement SaaS Insights

We’ve revamped all visualizations in the Product Engagement section, switching from line graphs to bar graphs for a more impactful and easy-to-read display.

This applies across:

• Daily Active Users (DAU)
• Weekly Active Users (WAU)
• Monthly Active Users (MAU)
• DAU/WAU and DAU/MAU ratios

This update brings more clarity to how your users are engaging with your product: daily, weekly, and monthly.

Custom dashboards now more responsive across devices

We’ve enhanced the responsiveness of custom dashboards so you can enjoy a smoother, more consistent experience, whether you’re viewing insights on desktop, tablet, or mobile.

• Dashboards adjust more elegantly to any screen size
• Easier to interact with widgets and charts on smaller devices
• Improved layout fluidity and visual consistency

Now your dashboards work just as hard on the go as they do in the office.

That's all for now.

That’s a wrap on this round of updates, packed with new ways to analyze, visualize, and stay organized. And we’re just getting started! Stay tuned for even more powerful features coming your way soon, including Maven AI 2.0, HubSpot integration, auto-tracking of forms, and more. 🚀

We're excited to announce several powerful additions to Usermaven that will help marketers and product teams gain deeper insights with less effort. These updates expand your analytics capabilities while keeping our commitment to privacy-friendly data collection.

Bing ads integration

Connect your Bing ads campaigns directly with Usermaven analytics for comprehensive performance tracking. Now you can:

• Monitor ad campaign performance alongside other marketing channels
• Track conversions from Bing Ads with precision
• Make data-driven decisions to optimize your ad spend
• Analyze Bing Ads in the paid ads attribution section alongside Google Ads, Meta Ads, and LinkedIn Ads
• Improve attribution accuracy with multi-touch attribution models for all your paid campaigns
• Get detailed conversion tracking to understand which Bing Ads drive the most valuable customer actions

Share custom dashboards

Create personalized analytics views and share them with anyone. This new feature allows you to:

• Build custom dashboards focused on metrics that matter to specific stakeholders
• Share analytics insights securely with team members or clients

Previously, you could create custom dashboards beyond Usermaven's pre-built options and choose whether to keep them private or share them with your team.

• Now, sharing is even easier - simply click the share button in the top right corner to generate a link that you can send to anyone, even those outside your organization.

Pin dashboards

Keep your most important metrics front and center with the new Pin dashboard feature:

• Pin your favorite dashboards for quick access
• Save time by immediately accessing your most-used data views
• Customize your workspace based on your analysis priorities

Responsive mobile view for web analytics

Access your analytics data anywhere with our new mobile-optimized interface:

• View critical metrics on any device with a responsive design
• Check campaign performance on the go
• Get the same powerful insights with a mobile-friendly experience

These updates are available now! Log in to your Usermaven account to start using these new features. As always, we welcome your feedback to help us continue improving your analytics experience.

Hi everyone,

Earlier today, you might have noticed some trouble logging into Usermaven. We experienced a brief outage due to recent Cloudflare API changes. Our team quickly jumped in to resolve this, and we're happy to report that everything is now fully operational.

We understand how much you rely on Usermaven for your analytics, and we genuinely appreciate your patience and understanding during this hiccup. If you're still experiencing any issues or have questions, feel free to reach out, we're here to help!

Thanks for your continued trust and support!

- The Usermaven Team

We're excited to announce our latest updates, designed to give marketers and product teams more powerful analytics capabilities! Based on your feedback, we've expanded our advertising platform integrations and refined our SaaS analytics features to help you make more informed decisions.

Let's explore what's new:

LinkedIn ads integration & Google ads parameter analysis

Connect your advertising data directly with your website analytics to get a complete picture of your marketing performance:

LinkedIn ads integration

Now available! Track LinkedIn campaign performance and connect ad spend to actual user behavior and conversions. This highly requested integration appears in the same Paid Ads Attribution section where you already access Google ads and Facebook ads data, giving you a unified view of all your advertising channels.

Google ads parameter analysis & attribution fixes

We've completely overhauled how ad parameters are tracked and analyzed

Important: You need to have ad-ids connected (via UTM parameters) to access paid ads attribution fully. Without proper ad-id parameters, you'll face attribution errors.

• If your ad URLs are missing the 'ad -id' parameter, you'll now receive clear notifications showing exactly which campaigns are affected.

Haven't added ad-id yet?

You can easily add them from the paid ads dashboard using our Google ads URL parameter report:

• Use our one-click "Fix Parameters" tool to automatically resolve missing parameters, or follow our step-by-step guide to update URLs manually.
• Campaign filtering options let you instantly view campaigns with missing parameters or those with all parameters correctly configured.
• Once fixed, you'll see all available ad IDs in your ad sources, giving you complete visibility into your campaign structure.

Improved SaaS insights structure

We've redesigned our SaaS Insights section to make it more intuitive and actionable:

• "Power Users", “Retention Analysis” and "Slipping Away Users" now appear as main menu items, making it easier to monitor your most valuable users and those at risk.
• Track user retention with daily, weekly, and monthly views through visual cohort analysis and retention curves.

Additional feature improvements

We've also made several smaller but important improvements:

• Advanced conversion goals filtering: Now you can apply filters to your custom events, allowing for more precise tracking based on specific properties like Checkout ID, Currency, and Price. Create more targeted conversion goals with multiple conditions to better measure what matters to your business.
• Google search console keywords filtering: In Website Analytics, the keywords section now dynamically updates when you apply any page filter, including location, device, and more.
• Paid ads attribution totals: New summary row added to quickly see overall paid advertising performance.
• Duplicate pinned events: Create copies of your most important event tracking setups.
• Search trend and funnel: Easily find specific trends and funnel reports using the search bar. This update enhances navigation, allowing you to quickly access the data you need.

Feedback and support

We value your input! For questions or feedback on these updates, please reach out to our support team. Your insights help us improve our features to better meet your needs.

Thank you for using Usermaven!

At Usermaven, we're taking a big step forward in making analytics more accessible.

While you've always had the power to build custom dashboards, we're now introducing our first set of pre-built dashboards designed specifically for marketing and product teams.

These dashboards come ready to use but maintain complete flexibility - you can customize them by editing trends, adding new insights, or adjusting any component to match your specific business requirements.

WooCommerce analytics dashboard

A comprehensive analytics dashboard built specifically for WooCommerce stores. We've combined the five most critical areas of your e-commerce business into a single, unified view. This dashboard eliminates hours of setup time and gives you immediate insights into your store's performance.

Marketing performance

• Channel performance comparison: Compare first-touch vs. last-touch attribution across all marketing channels
• Conversion tracking: See which channels drive the most conversions with side-by-side bar charts
• Days to convert analysis: Visualize how long it takes customers to convert from different channels
• Attribution models: View both first-touch and last-touch attribution data in detailed tables
• Visitor-to-conversion metrics: Track visitors, conversions, and conversion rates by channel

Customer insights

• Customer acquisition metrics: Track new vs. returning customers with clear visual breakdowns
• Frequent buyers list: Identify your most valuable customers sorted by order frequency
• High spenders analysis: See which customers spend the most at your store
• Geographic distribution: View customer locations with interactive pie charts
• Customer details table: Access comprehensive customer information, including total order value, AOV, and tax information

Product performance

• Products sold counter: Track total items sold with period-over-period comparisons
• Sales trend analysis: View day-by-day product sales with comparison to previous periods
• Returns tracking: Monitor returned items and refund rates
• Top trending products: See your best-selling products ranked by quantity sold
• Cart abandonment analysis: Identify which products are frequently removed from carts

Revenue analytics

• Gross & net revenue: Track both gross and net sales figures with period-over-period comparisons
• Sales performance trends: Visualize revenue trends over time with multi-color bar charts
• Payment method breakdown: See which payment methods generate the most revenue
• Product revenue contribution: Analyze which products contribute most to your bottom line
• Channel revenue attribution: Track which channels drive the most revenue for your business

Store overview

• High-level KPIs: View gross sales, net sales, order counts, and fulfillment metrics in one place
• Average order value: Track how much customers spend per order with trend indicators
• Order fulfillment time: Monitor how quickly orders are being processed and fulfilled
• New vs. returning customer ratio: Visualize your customer acquisition and retention balance
• Revenue growth rate: Track weekly and monthly revenue growth trends

Google Search Performance dashboard

Our Google Search Performance dashboard provides deep insights into your SEO performance. We've designed it to help you understand your search visibility, track ranking improvements, and identify optimization opportunities across queries and pages.

Search visibility overview

Monitor core metrics with clear visualizations:

• Track clicks, impressions, and average position trends over time
• Compare performance across different time periods
• Analyze click-through rates by search type
• See device-specific performance breakdowns

Query analysis

Get detailed insights into search term performance:

• Top 100 queries by clicks with period-over-period comparisons
• Ranking changes for each query
• High-volume keywords with low CTR for optimization
• Rising and declining search terms

Content performance

Track how your pages perform in search:

• URL-specific ranking changes
• Click and impression trends by page
• Top gainers and losers in search visibility
• Page-level optimization opportunities

Geographic insights

Understand your search performance by location:

• Country-specific clicks and impressions
• Regional performance comparisons
• Geographic ranking variations
• Market-specific opportunities

Both dashboards are available now - just connect your data sources to start seeing insights. We're building more pre-built dashboards based on what our users need most.

Just connect your data sources, and these dashboards are ready to use.

No configuration is needed.

We've done the setup work so you can focus on analyzing your data and making decisions!

We've reorganized Usermaven's navigation to make your analytics workflow more intuitive. This update brings better structure to your daily analytics needs, with clear paths to every feature you use. Everything you need is now just a click away, organized exactly how you want to use it.

Main navigation structure

At the top level, you'll find nine core sections:

• Dashboards - Your central hub for all analytics views. Within Dashboards, you'll find Web Analytics and SaaS Insights, followed by your custom dashboards
• Maven AI - Access to intelligent insights and analysis [feature upgrade in process]
• Attribution - Marketing channel performance tracking
• Funnels - User flow and conversion analysis
• Journeys - Customer path visualization
• Trends - Pattern and metric analysis over time
• Contacts Hub - Visitor and user data management
• Reports - Comprehensive analytics reporting
• Configure - Events, goals, and workspace settings

An important change to note! The creation of new Funnels, Journeys, and other analytics views has been moved from the right side to the left side navigation panel for more intuitive access. This change aligns with common UX patterns and makes it easier to create new analysis views while browsing existing ones.

SaaS insights organization

Under the SaaS Insights section, you'll find:

• Overview - Your high-level performance metrics
• Onboarding - New user activation tracking
• Engagement - Product usage analysis
• Feature Adoption - Individual feature performance
• Retention - User engagement over time

Configure (Events & Goals)

We've reorganized our events section to give you better control and visibility. You'll now find:

• Auto-captured events
• Pinned events
• Conversion goals
• Workspace settings

All these options are now neatly organized under the Configure menu, making it easier to set up and manage your tracking needs.

Quick access tools

We've added convenient quick-access tools in the top-right corner:

• Notifications - Stay updated on important analytics events
• Feature requests - Share your ideas and vote on upcoming features
• Support center - Chat with us if you face any issue
• Product updates - Latest announcements and releases
• Account settings - Customize your Usermaven experience

Each section is now exactly where you'd expect it, reducing the time spent searching for specific features. The new structure supports both quick checks of key metrics and deep dives into specific analytics areas.

Need help finding something in the new navigation? Our support team is here to guide you through the changes.

The wait is over - Google Ads integration is here! Plus, we've added two major updates you've been asking for: custom dashboard reports for Funnels, Attribution, and Journeys (previously limited to Trends), significant speed improvements to Trends analysis and more.

Let's explore:

Dashboard reports

Previously, custom dashboards were limited to Trends data only. Now, we've expanded our dashboard system to include all your essential analytics tools in one place:

Complete analytics hub

Funnels: Track conversion paths and identify drop-off points

Attribution: Measure channel and campaign effectiveness

Journeys: Visualize complete customer paths to conversion

Key benefits:

• Quick access to critical metrics
• Reduced time switching between reports
• Comprehensive view of user behavior
• Data-driven decision making

Build custom dashboards that combine your most important metrics from Funnels, Attribution, and Journeys - all designed to help you make faster, better-informed decisions.

Trends: New features & performance boost

We've revamped our Trends feature with new capabilities and significant speed improvements:

Advanced analysis tools

• New pre-fix filtering for faster segmentation
• Formula builder for custom metrics
• Session source event tracking for better attribution
• Enhanced ads performance analysis
• Improved data processing speed

User experience updates

• AI-powered insights for quick analysis
• Faster data loading and filtering
• Cleaner visualization options
• Intuitive data exploration

These updates make trend analysis 3x faster while giving you more ways to slice and understand your data. Whether you're analyzing ad performance or tracking custom metrics, you'll find answers more quickly than ever.

Google Ads integration

Connect your advertising data directly with Usermaven for complete campaign analysis and paid advertising performance analysis through our attribution models. Get clear insights into which ads drive conversions:

Key features

• View paid ads performance in attribution models (First Touch, Last Touch, etc.)
• Monitor ad spend against actual conversion values
• See ad performance across different lookback windows

Capabilities

• Break down performance by Sources, Campaigns, Ad Sets, and individual Ads
• View critical metrics: Spent, Impressions, Clicks, CTR, Visitors, and Conversions
• Calculate accurate Cost per Conversion and ROAS
• Compare influenced vs. direct conversions from ads

All your Google Ads data will be visible in the Paid Ads Attribution dashboard, where you can analyze your advertising performance using different attribution models and lookback windows.

Future plans

We're working on exciting new features to improve your analytics experience:

• WooCommerce dashboards for e-commerce analytics
• Upgraded navigation system for better workflow
• Additional advertising platform integrations
• Enhanced reporting capabilities
• More customization options

Feedback and support

Your input helps us improve. For questions or feedback about these updates, reach out to our support team.

Thank you for using Usermaven!