Bring your sales pipeline right alongside product behavior. With our new Salesforce integration, key CRM data like open deals, pipeline stages, and account contacts now lives directly where you analyze user activity.

Beyond Salesforce, this release makes your data fully bi-directional. Reverse ETL syncs Usermaven audiences back to your team's operational tools, external MCP connectors allow Maven AI to tap into external context, and custom engagement scoring gives you complete control over how engagement is measured.

☁️ Salesforce is now a supported CRM connection

Connect Salesforce from the integrations catalog and your CRM records appear beside the product data you already track. This first release is read only, so nothing is written back to your org.

• Sync Accounts, Contacts, Leads, and Opportunities, along with stage history and contact roles.
• Per org field mapping. Every Salesforce org has its own schema, so Usermaven reads yours and lets you decide what maps where.
• Sandbox support from day one. Point the connection at a sandbox, get the mapping right, then switch to production.

🔄 Reverse ETL: send your audiences where they are needed

Audiences built in Usermaven now sync directly to the tools your teams use to take action. With reverse ETL, your audience segments flow seamlessly to external platforms, ensuring marketing and lifecycle campaigns run on the exact same data as your product analysis.

• Sync any Usermaven audience out to HubSpot or Customer.io.
• A guided setup flow walks through choosing the audience, picking the destination, and lining up fields.
• Profile audiences are now available in audience syncs, with badges in the navigation marking what is new.

🎯 Engagement criteria you define

What counts as an engaged contact is not the same for a self serve tool and an enterprise platform. Engagement scoring is now configurable instead of fixed.

• A dedicated Engagement Criteria page in settings, moved out of general settings so it is easier to find.
• Adjust criteria directly from Contacts, without leaving the list you are looking at.

🔌 External MCP Connectors

Maven AI has been able to answer questions about your Usermaven data for a while. With external connectors, it can pull in the context that lives elsewhere too.

• Add external MCP connectors and enable them across the workspace.
• Approve multiple workspaces and scopes in one consent step, so the access you grant matches what you expect.
• A new streaming runtime returns answers as they are generated instead of making you wait for the whole response.

📊 Dashboards, segments, and billing

• Dashboard sharing by member. Share a dashboard with specific workspace members instead of choosing between the whole workspace and nobody.
• Paddle setup, simplified. Identity resolution now runs during setup, and unresolved identities are surfaced while you map rather than dropped quietly.
• A rebuilt segments query builder, plus one unified segment analysis selector that behaves the same way across Journeys.

🛠️ Stability and fixes

• HubSpot deal association and destination tokens now refresh automatically instead of expiring silently.
• Salesforce refresh tokens persist correctly when they rotate, so long lived connections stay connected.
• Audience sync setup is streamlined, with clearer entitlement messaging.
• Segment date and frequency controls behave correctly.
• Engagement criteria copy is clearer about what each threshold does.
• Contacts segment counts and visitor page counts are accurate again.

That's a wrap for this release.

All of this is live in your workspace now. Salesforce and audience syncs are available from the integrations catalog, and engagement criteria sit in your workspace settings.

We're excited to see how you put these integrations to work.

More integrations and updates are already on the way.

We are excited to share that Usermaven now speaks MCP. You can connect your workspace to Claude, ChatGPT, Claude Code, Cursor, Codex, or any MCP-compatible client and start asking questions about your traffic, digging into attribution, and building reports, all by chatting with the AI tools you already use.

This release also introduces a Measurement Trust Center that gives you a single score for your workspace data health, an AI traffic dashboard to see how AI-driven sources are sending visitors to your site, an expanded developer API, and a redesigned onboarding experience.

🔌 Connect Usermaven to any MCP client

Usermaven now has a public MCP server. Connect your workspace to the AI tools you already use and interact with your analytics through conversation.

How it works

• Connect your workspace through a secure OAuth flow.

• Open your preferred MCP-compatible AI client.
• Start asking questions about your data.

What you can do

Once connected, your MCP client has access to the same analytics tools that power Maven AI:

• Ask about your traffic: "Which channels drove the most signups last month, and how does that compare to the month before?"
• Understand attribution: "Which paid campaigns actually converted into paying customers this quarter?"
• Find drop-offs: "Where do users drop off between signup and activation in our onboarding funnel?"
• Build dashboards: "Create a dashboard tracking weekly active users, top referrers, and trial conversions."
• Set up goals & funnels: "Set up a conversion goal for completed onboarding and a funnel from pricing page to checkout."
• Explore your data: "What events and properties do we track? Which ones can I segment revenue by?"

Every prompt respects your Usermaven permissions, workspace policies, and OAuth scope. Write operations require explicit approval in interactive clients, and every action is recorded in a full audit log you can review from Settings.

🛡️ Measurement Trust Center

A new Trust Center gives you a single answer to the question: "Can I trust the data in this workspace?"

• Trust score: One score that tells you how ready your data is for decision-making.
• Five health pillars: Coverage across Collection, Identity, Integrations, Delivery, and Reliability.
• Actionable fix queue: Step-by-step remediation for every issue, right inline.
• Report readiness: Know which reports have complete data and which have gaps before you act.
• Workspace-level dismissals: Dismiss checks that are not relevant to your setup. Restore them anytime.

The Trust Center is designed for performance marketers, agencies, and product teams who need confidence that their analytics reflect reality before they make spend or strategy decisions.

✨ Maven AI is now more actionable

Maven AI has been updated to do more than just answer questions. Previews are now actionable, entry points are standardized, and the initial experience is improved.

• Save AI-generated previews as analytics

When Maven AI generates a funnel, retention, or journey preview, you can now save it directly as a report in your workspace. No need to recreate anything manually.

Ask Maven to analyze something, review the preview, and save it with one click.

• Standardized "Ask Maven" entry points

"Ask Maven" buttons are now available in consistent locations across the product. Whether you are viewing a trend, exploring a dashboard, or browsing the analytics library, you will find a clear entry point to open a conversation with Maven AI.

The AI side-panel experience has also been improved. It opens faster, stays in context with what you are viewing, and provides a smoother interaction flow.

• Improved chat experience

AI disclaimers have been refined to appear only when they are relevant, rather than on every first interaction. The initial chat experience is more focused, so you can start asking questions immediately without unnecessary friction.

📊 AI traffic dashboard

Measure how AI is driving traffic to your website with a new pre-built dashboard template.

As more users discover content through AI assistants and search engines, it is important to measure this channel alongside your existing sources. The AI traffic dashboard gives you two views:

• Track human visitors arriving from AI assistants and chatbots.
• Monitor web scraper and bot activity from AI search engines.

This dashboard is available as a template you can add to any workspace with one click.

🎓 Get started with personalized onboarding

Getting started with Usermaven is faster and more guided than ever.

Every new workspace begins with a goal selection step. Choose your primary objective, whether it is understanding website traffic, analyzing product adoption, improving acquisition, mapping customer journeys, or setting up analytics for clients, and Usermaven tailors the recommended setup path.

Each step, from installing tracking to connecting platforms to setting conversion goals, includes clear progress indicators and inline guidance. The new design makes it easier to see what is done, what is next, and what you can skip.

🛠️ Improvements

A range of improvements across dashboards, analytics, event sources, and the overall experience:

• API: New v2 segment and analytics endpoints, server-side conversion analytics, and agent-friendly API key limits. Read more: https://developer.usermaven.com/scalar

• Chart color customization: Choose from pre-configured color palettes (Tableau 10, Okabe-Ito, Tol Muted, Viridis, and more) or set custom colors per series. Includes colorblind-friendly modes for accessible reporting.

• Text tile theme: Customize background and text colors for text widgets on dashboards with preset themes or custom hex colors, with automatic contrast adjustment for readability.
• Event Sources improvements: Better webhook identity context preservation, deterministic session IDs, and improved identity lookup for more reliable event ingestion.
• Retention detail view: Aligned and polished the retention detail UI for a cleaner viewing experience.

That's a wrap for this release.

With MCP support, Usermaven becomes part of the AI tools you already use every day. Combined with the new Trust Center, a more capable Maven AI, and improvements across onboarding and APIs, this release helps you explore, trust, and act on your analytics with greater confidence.

We're excited to see what you build with it.

More updates are already on the way.

This release introduces Event Sources, a new way to bring conversion events from your payment providers, CRMs, spreadsheets, and other tools directly into Usermaven, with no custom code required.

Every imported event becomes a native Usermaven event with identity resolution, revenue attribution, and full compatibility with Funnels, Journeys, Trends, Attribution, Conversion Goals, and the rest of your analytics workspace.

Alongside Event Sources, we've also introduced funnel comparisons, actor drilldowns, and a wide range of improvements across performance, reliability, and usability.

Why event sources matter

Until now, many of your most valuable conversions happened outside your website or product. Payments, offline sales, webinar attendance, and CRM updates often lived in separate tools, making it difficult to connect them back to the customer journey.

With Event Sources, those events become part of the same analytics experience, giving you a complete view from the first touchpoint to the final conversion.

• Attribute real revenue: Connect payments and leads to the campaigns and channels that generated them.

• Build complete funnels: Combine on-site behavior with payments, webinars, and offline conversions.

• See the full customer journey: Follow users from anonymous visitor to paying customer.

• Track revenue as a metric: Analyze MRR, deal count, and conversion value in Trends and Goals.

🔗 Connect events from anywhere to Usermaven

Event Sources lets you import offline and third-party events directly into Usermaven, so payments, form submissions, and manual sales appear alongside your website and product data in a single platform.

Payments and billing

Securely track payments, subscriptions, refunds, and billing events with built-in support for:

• Stripe
• Paddle Billing
• Paddle Classic

Marketing & sales tools

Bring conversions from the tools your business already uses.

• Zapier integrations
• Webinar registration and attendance
• Embedded forms and checkouts
• WhatsApp and manual sales

Build your own

Connect virtually any system using:

• Webhooks
• CSV imports for historical or offline data

With Webhooks and Zapier, you can connect almost any event source, even if it isn't available as a built-in integration.

⚙️ How Event Sources work

No matter where an event originates, Event Sources processes it through the same standardized pipeline. A Stripe payment, webinar registration, or spreadsheet import all become consistent Usermaven events with identity resolution and revenue attached.

Because every event follows the same format, it's immediately available across Funnels, Journeys, Trends, Attribution, Conversion Goals, and every other report you already use.

Need help getting started? Our setup guide walks you through the process step by step.

✨ More in this release

Compare funnel performance

Spot what changed between two time periods without leaving your funnel. Compare conversion rates side by side, understand where users dropped off, and identify the biggest changes instantly.

• Period-over-period comparison: overlay any two ranges with paired bars, delta chips, and a merged summary, right from the creation preview.
• Redesigned breakdown table: readable bars, right-aligned counts, a hairline grid, lighter headers, and a relative-% scale toggle.
• Unified period picker in the funnel header, with sub-day (hourly) windows, two-across presets, full keyboard navigation, and the selected range shown on the trigger.

See the people behind every metric

Every metric tells a story. Now you can see the users behind it.

Open actor drilldowns directly from funnels, retention, and journeys to understand who contributed to every number.

• View the people behind any metric with a single click.
• Anonymous visitors are easier to distinguish with unique IDs, colored avatars, and clearer context.
• Drilldowns stay aligned with your saved funnel steps, showing only meaningful per-user values.

🛠️ Improvements

Improvements across performance, reliability, and usability to make Usermaven faster, smoother, and more dependable.

• Faster analytics with smarter query caching across journeys, retention, segments, paid ads, dashboards, and trends, plus a cache status indicator for greater transparency.

• Dark-mode support, text tiles, and a softer background on public shared dashboards.

• Standardized empty states across every analytics event type.

• Date picker dark-mode contrast and calendar clipping fixed; clearer save states for exclude-traffic settings.
• More reliable HubSpot synchronization, along with fixes for team invitation roles and Growth plan limits.

That wraps up this release.

There's much more on the way. Next, we're making Maven AI smarter and faster, while expanding AI and MCP integrations to help you connect Usermaven with your AI workflows and automate analytics even further.

We're building Usermaven with our community. Share your feedback and help shape what's next.

We've made it easier to explore Usermaven, create analytics, and get insights faster with a set of improvements across the platform.

Introducing a command bar to explore and search across Usermaven instantly. We've also unified the experience for Funnels, Trends, Journeys, and Retention. The new Analytics Hub now surfaces key insights and visuals right on the listing interface. Custom dashboards have been refined to make them more natural to set up, giving you both the overview and the detail without switching context.

Alongside these updates, we've polished the interface, resolved performance issues, and delivered a smoother experience across Usermaven.

🔍 Command bar for faster navigation

Finding the right dashboard, analysis, goal, or setting shouldn't take multiple clicks.

A new command bar sits at the bottom of the screen, ready whenever you need it. Click the command bar or press ⌘ + K on Mac (Ctrl + K on Windows) to open it. Now, you can:

• Search across Usermaven by title of dashboards, analytics, goals and settings.
• Jump directly to dashboards, analytics, goals, and settings.
• Move between any part of the platform without manual navigation.

This keeps your workflow moving, no matter how large your analytics library grows.

🧩 Unified experience for any analysis type

Building a funnel, trend, journey, or retention analysis used to have different flows in different places. Now, you can:

• Create and configure analysis types from a single, consistent flow.
• Switch between analytics types.

The result is:

• One familiar experience for every kind of analysis you build.
• Faster setup with fewer steps.
• Easier to learn and use across different analytics types.

📊 Get more from Analytics at a glance

The analytics listing page has been redesigned to provide richer summaries, key metrics, and visual previews, making it easier to identify the reports you need.

• View key insights and visuals directly on each analysis row.
• Scan your library more quickly and spot what matters before you click.
• Spend less time opening every analysis just to remember what it shows.

🛠️ Improvements

We've made several usability improvements throughout the analytics experience, including:

• Updated the interface with a modern, consistent design across Usermaven.

• Improved dashboard and analytics layouts.
• Better-organized analytics for easier discovery.

• Refined navigation with improved visual feedback and interactions.

Enjoy a faster, smoother, and more intuitive analytics experience with Usermaven. 🎉

That wraps up this release.

Every improvement in this update is designed to help you navigate Usermaven faster, build analytics more efficiently, and uncover insights with less effort.

As part of our continuous improvements, upcoming releases will bring more control with Maven AI, expanded integrations with third-party platforms, and better ways to track, analyze, and understand your data to make smarter decisions.

Thank you for being part of the Usermaven community. Your feedback continues to shape what we build next, and we're excited to share more with you in the coming releases.

Analytics in Usermaven just got a major upgrade.

Introducing Analytics Hub, a new centralized workspace for Funnels, Journeys, Trends, and Retention. Instead of managing analyses across different areas of the product, you can now create, organize, discover, and manage everything from one place.

Whether you're exploring user behavior, measuring conversions, or tracking retention, Analytics Hub makes analytics workflows faster, simpler, and easier to navigate.

Bring all your analyses together

Analytics Hub is now the central place for all your analyses.

Instead of switching between different sections of Usermaven, you can now access Funnels, Journeys, Trends, and Retention analyses from a single interface. You'll also get a high-level overview of your analyses, making it easier to understand what's happening across your workspace at a glance.

• Access Funnels, Journeys, Trends, and Retention from one place
• View all analyses through a unified interface
• Get a high-level summary of activity across your workspace
• Spend less time navigating between different sections

This creates a more connected and streamlined analytics experience.

Note: This is the first version of Analytics Hub summaries.Expect more insights, recommendations, and improvements in future releases.

Build Analytics faster

Creating Funnels, Journeys, Trends, and Retention reports is now faster and more flexible.

Whether you prefer building analyses manually or getting started with AI, both workflows now begin from a single entry point inside Analytics Hub.

• Create Funnels, Journeys, Trends, and Retention from one place
• Start from scratch with the + New workflow
• Use Create with AI to generate Funnels and Trends
• Go from idea to insight in fewer steps

This makes it easier to create analyses in the way that works best for you.

Organize Analytics with flexible Tags

We've replaced folders with Tags, giving you a more flexible way to organize analyses.

Unlike folders, tags can be applied across multiple analyses and analytics types, making it easier to group related work around campaigns, product features, teams, or business goals.

• Create and manage custom tags
• Apply the same tag across Funnels, Journeys, Trends, and Retention analyses
• Filter analyses using tags
• Remove or update tags at any time

This gives you more flexibility when organizing analytics as your workspace grows.

Note: Existing folders have been automatically converted into tags. No action is required.

Find Analytics faster with search and filters

As your workspace grows, finding the right Funnel, Journey, Trend, or Retention report becomes increasingly important.

Analytics Hub includes powerful search and filtering tools to help you quickly locate what you're looking for.

• Search analyses by name
• Filter by analytics type
• Filter by tags
• Sort analyses by name

This makes it easier to stay focused and spend less time searching through long lists.

Filter Analytics by creation date

Need to revisit recent work or find analyses from a specific campaign?

Analytics Hub now includes date-based filtering to help you quickly discover analyses created during a specific timeframe.

• Filter analyses by creation date range
• Sort analyses by creation date
• Quickly locate recent or historical analyses
• Review work tied to campaigns, launches, or experiments

This makes finding the right analysis faster, no matter when it was created.

Take action directly from Analytics Hub

You can now complete key tasks without opening an individual report.

Quick actions are available directly from the Analytics Hub listing page, helping you move through workflows with fewer clicks.

• Open analyses instantly
• Manage tags directly from the list view
• Send reports without opening analyses
• Download CSV exports in fewer steps

This helps you manage analytics more efficiently and keeps common tasks within easy reach.

That's a wrap for this release.

Analytics Hub makes it easier to create, organize, and manage analytics across Usermaven.

This launch lays the foundation for a more connected analytics experience, with even more improvements planned for Analytics Hub in the months ahead.

We're excited to see how you use Analytics Hub.

More updates coming soon.

Usermaven Trends just got a major upgrade.

This release introduces a redesigned Trends experience with a cleaner interface, faster editing, live previews, and smoother customization workflows. Alongside it, reporting workflows, exports, and attribution filtering have also been refined to feel more connected and easier to navigate.

All of these updates add up to a cleaner experience across the board.

Customize Trends with a redesigned, faster experience

The Trends module has been redesigned to make creating and editing trend views faster, cleaner, and more intuitive.

With inline configuration and live previews, you can now adjust trends more efficiently while seeing changes in real time.

• Configure trends directly within the workflow with inline editing
• Preview changes instantly with live preview mode
• Move through setup and customization steps faster
• Navigate a cleaner and more streamlined Trends experience

This makes analyzing and customizing trends feel quicker, smoother, and easier to manage.

Navigate Attribution faster with better filters

Channel and source filtering have been improved across attribution views to make analysis more consistent and easier to navigate.

The updated filtering experience makes it easier to drill down into attribution performance across channels and sources.

• Use consistent channel and source filters across attribution views
• Analyze attribution data with clearer filtering workflows
• Navigate attribution reports with a more unified experience
• Drill down into performance data more efficiently

This makes attribution analysis cleaner, faster, and easier to work with across the platform.

Export analytics data consistently with CSV downloads

CSV exports are now standardized across major analytics modules in Usermaven, making exports more consistent and reliable throughout the platform.

Whether you're exporting data from Trends, Journeys, Funnels, or Retention, the experience now feels more aligned and predictable.

• Export CSV files with consistent formatting across analytics modules
• Keep export workflows consistent across Trends, Funnels, and Retention
• Move between analytics modules with a more familiar workflow
• Reduce cleanup work caused by inconsistent export formats

This makes exporting and working with analytics data faster, smoother, and more dependable.

Personalize AI summaries in automated reports

We’ve improved the Reports experience with more control over AI-generated summaries and a smoother workflow for managing scheduled reports.

With new AI settings, clearer visibility, and built-in guidance, it’s now easier to personalize reports and navigate reporting workflows with confidence.

• Set default languages for AI-generated summaries
• Add global prompt instructions for more consistent report output
• Override AI settings for individual reports when needed
• View active reports count directly within the Reports interface
• Access tutorial and help links for faster onboarding
• Navigate and manage scheduled reports more easily

This creates a smoother and more streamlined reporting experience across your workspace.

Discover and configure Alerts more easily

Alerts are now easier to find and understand directly within reports, making setup and onboarding more straightforward.

We’ve improved the visibility of alert-related actions and added helpful guidance throughout the workflow.

• Access contextual tutorial and video links directly inside alert tabs
• Get clearer onboarding guidance while setting up alerts
• Navigate alert workflows with less confusion and fewer steps

This makes it easier to understand, configure, and start using alerts with confidence.

✨ Other improvements

We’ve also introduced a few additional updates to make reporting and event management easier across Usermaven.

• Update custom event attributes directly through the Usermaven API
• Keep event data more accurate and automatically up to date
• Support more advanced event tracking across integrations and workflows

These improvements make event management more scalable and easier to maintain across systems.

Everything in this release is now live.

We’ve focused on making analytics workflows feel more connected, flexible, and easier to work with across Usermaven.

More updates coming soon.

This release focuses on making Usermaven smoother and easier to use where it matters most.

It brings more reliable Meta conversion tracking, faster access with Google sign-in, and better control over how you share dashboards and reports.

You’ll also notice smoother contact analysis and fewer interruptions across everyday workflows.

Small changes that make a real difference.

Track conversions more accurately with Meta Conversions API

Meta Conversions API (CAPI) is now fully integrated into Usermaven, with a complete and production-ready setup experience.

This update improves how conversions are synced with Meta by strengthening validation, sync behavior, and overall reliability.

• Set up Meta Conversion Sync from Configure → Conversion Syncs
• Complete guided setup with improved validation and clearer feedback
• More reliable conversion syncing with better handling of events
• Clearer visibility into sync activity, errors, and run history

This makes it easier to set up, monitor, and trust your Meta conversion data inside Usermaven.

Capture custom data from your forms

You can now add and use custom fields in the Form Tracking, making it easier to capture the exact data you need from your forms.

This gives you more flexibility to collect, organize, and use form data inside Usermaven without being limited to standard fields.

• Capture custom inputs beyond default fields like name and email
• Assign form fields to new or existing contact attributes
• Use smart suggestions to quickly match common fields
• Store richer form data for better analysis and segmentation

This helps you collect more meaningful data from forms and make it easier to use across your workflows.

Share dashboards and reports with more control

You now have more control over how you share your data with others, whether it’s dashboards or reports.

With password protection and public sharing options, it’s easier to collaborate with clients, stakeholders, or team members while keeping access secure.

• Share dashboards securely with controlled access
• Protect shared dashboard links with a password for controlled access
• Generate public links for reports directly in email deliveries
• Make it easier for stakeholders to view performance without logging in

This gives you a safer and more flexible way to share insights with anyone who needs them.

Filter contact activity faster in Contacts Hub

You can now filter activity within a contact’s profile in Contacts Hub, making it easier to focus on the interactions that matter.

This helps you quickly scan a contact’s activity, reduce noise, and understand how they engage with your product across pages and events.

• Filter activity by All, Pageviews, Auto-captured, Custom, and Pinned
• Focus only on the events you want to analyze
• Navigate detailed activity timelines more easily
• Find important engagement signals faster

This makes contact-level analysis clearer, faster, and more useful for day-to-day work.

Sign up and log in faster with Google

You can now create your Usermaven account and log in using your Google account.

This makes onboarding quicker and removes the need to manage another password, especially for teams already using Google Workspace.

• Sign up instantly with your Google account
• Log in with one click, no password needed
• Speed up onboarding for new team members
• Enjoy a smoother login experience across devices

This helps you get into your workspace faster and start using Usermaven without setup friction.

✨ Other improvements we shipped this month

We’ve also made several updates to improve everyday workflows across attribution, analytics, and reporting:

• Fixed date range issues in attribution so your selected timeframe now stays consistent as you switch between views.
• Improved Maven AI responses to better match actual data, making insights more accurate and easier to rely on.
• Made analytics tables easier to use by freezing key columns while you scroll through data.
• Added warnings for untracked HubSpot contacts to help identify tracking gaps earlier
• Added more detailed hourly labels for recent time ranges to improve time-based analysis.
• Added safeguards to prevent accidentally sending paused reports, with clear warning messages.
• Updated report emails to include more context, so it’s easier to understand what each report contains at a glance.

🔧 Bug fixes and stability improvements

We’ve resolved several issues to make core workflows more reliable across reporting, analytics, and account access:

• Fixed report duplication issues across email, Slack, and recurring reports.
• Resolved CSV export and filtering issues in Paid Ads for more consistent data analysis.
• Improved funnel and dashboard setup by fixing naming conflicts, permissions, and editing issues.
• Fixed session handling so “Remember me” works reliably without unexpected logouts.

These fixes help ensure a more dependable experience across your day-to-day use of Usermaven.

That wraps up this release.

Everything is live, and we’re excited for you to try these improvements in your daily workflows.

More to come soon.

We’ve rolled out a powerful set of new updates in Usermaven.

This release includes Form Tracking, custom metrics in Paid Ads Attribution, comparisons by period in reports, and improved goal tracking. You’ll also see enhancements across Journeys, Alerts, and integrations designed to simplify everyday analysis.

Together, these updates reduce manual work and deliver clearer, more consistent reporting across the tracking workflow.

Introducing the all-new Form Tracking

Form Tracking is now available in Usermaven, giving you visibility into how your forms perform and how submissions turn into leads.

With Forms Tracking, you can:

• View all detected forms in one organized list with submission counts and recent activity.
• Open detailed views to see where forms appear and how they perform over time.
• Map form fields directly to lead properties inside Contacts Hub.
• Automatically convert mapped submissions into leads without manual setup.
• Enable form tracking in WordPress using a dedicated tracking option.

This update makes it easier to track form performance, connect submissions to leads, and manage everything in one place.

Learn more about Forms Tracking here.

Create custom metrics in Paid Ads Attribution

You can create custom calculated metrics directly within Paid Ads Attribution to measure ad performance your way.

Choose between Simple mode for quick metric combinations or Advanced mode to build custom formulas using metric placeholders, operators, or pre-built templates.

• Combine existing metrics using operators.
• Write custom expressions using metric placeholders.
• Select display formats such as Number, Currency, or Percent.
• Use built-in validation to ensure formulas are structured correctly.

This capability allows teams to tailor Paid Ads Attribution to their specific reporting needs.

More control in Journeys with pinned events

Journeys now support pinned events, allowing you to build journey reports around the key actions you’ve marked as important.

When creating a journey, you can:

• Select a pinned event as the starting point.
• Include pinned events alongside auto-captured events in the journey view.
• Keep pinned events consistently visible when they are enabled.

This makes it easier to analyze user paths around important actions such as sign-ups, purchases, or CTA clicks.

Track revenue goals in your preferred currency

Set and track financial goals in your local currency without manual calculations.

• Define goal values in your preferred currency.
• Automatically convert revenue data for consistent reporting.
• Avoid discrepancies caused by exchange rate differences.

This update makes revenue tracking more accurate and more practical for global teams operating across multiple currencies.

Web Analytics reports now support period comparison

You can compare performance directly inside your Web Analytics reports.

• Use the “Compare with previous period” toggle when creating a key stats report.
• View percentage changes alongside your primary metrics.
• Share reports that clearly highlight performance differences across time periods.

This makes recurring reports more insightful and helps teams quickly understand what improved and what declined.

✨ Additional improvements and enhancements

Alongside the major releases, we’ve delivered several improvements across alerts, analytics, integrations, and usability:

• Added funnel step abandonment alerts to notify teams when a significant number of users drop off at a specific funnel step.

• Introduced traffic drop alerts to flag sudden tracking interruptions or sharp declines.

• Enabled manual integration sync to trigger integrations on demand for fresh data.

• Added screen resolution tracking to provide better visibility into visitor device usage.

• Included YouTube tutorial links inside key sections like Top Pages and Attribution for quicker guidance.

• Improved sorting and layout behavior across analytics tables for smoother data exploration.

• Added bot traffic visibility inside Contacts Hub for a more complete activity history.

🐛 Bug fixes and stability improvements

We’ve addressed several issues to improve accuracy and reliability across Usermaven. This includes refinements to Attribution reporting, activity tracking, timezone handling, and sorting behavior in analytics views.

These updates help maintain a smoother and more dependable experience across the platform.

We’re excited to see how you put these new features to work.

More improvements are on the way to strengthen how you track and report inside Usermaven.

Stay tuned!

Usermaven started off the year with a powerful set of upgrades.

This release brings smarter AI-powered summaries, more flexible funnel analysis, clearer usage visibility, and stronger controls across the platform.

Each improvement is built to remove friction and bring insights to the surface faster.

And we’re just getting started.

AI-powered summaries expanded across scheduled reports

AI-powered summaries are now available across more scheduled report types, helping you quickly understand what changed without digging through every metric.

• Set up AI summaries through scheduled reports directly from analytics modules, including Journeys, Funnels, Trends, Retention, and Attribution.
• Get clear, written explanations highlighting key changes and performance patterns.
• Share summaries automatically via email or Slack on your chosen schedule.

This makes recurring reports easier to read, easier to share, and faster to act on.

Segment filters added to Funnels

Funnels are now more flexible with built-in support for Segment-based filtering.

• Apply Segment filters directly inside funnel analysis.
• Analyze conversion behavior for specific Visitor, User, or Company segments.
• Narrow funnel insights to focused audience groups without changing the funnel setup.

This helps you understand how different audiences move through your funnels with greater precision.

Deeper HubSpot integration in the Contacts Hub

The Contacts Hub now brings richer HubSpot data into your analytics workflow, making it easier to connect CRM data with product insights.

• View HubSpot companies' data directly within the Contacts Hub.
• Use HubSpot attributes when building Segments, with autocomplete for faster filtering.
• Create Conversion Goals from HubSpot events through a redesigned Events workflow.

This update makes it simpler to work with HubSpot data inside Usermaven and build more meaningful segments, goals, and insights across teams.

Event usage auditing with billing-period history

Event usage is now easier to review and understand across billing periods.

• See event usage grouped by billing period directly in Plan & Billing.
• Review total billable events before a billing cycle closes.
• Access event breakdowns to better understand how usage adds up over time.

This update helps teams monitor usage more confidently and avoid surprises.

To learn more about how usage and billing work, click here.

Additional product updates

Alongside the major updates, we’ve shipped several smaller enhancements:

• Added S3 token monitoring and validation, with email alerts for failed or expired checks.
• Expanded Attribution models to show all contact types for complete analysis.
• Improved Event Activity search with support for link-based filtering.
• Introduced infinite scrolling in Events Activity for smoother browsing.
• Updated shared dashboards to respect the creator’s saved default date range.
• Strengthened privacy compliance for cookieless tracking on WordPress sites.

✨ UI and usability improvements

We refined several areas of the interface to improve clarity and consistency.

This includes better layouts, improved table behavior, cleaner report creation flows, and clearer no-data states across key analytics views.

⚙️ Bug fixes and performance improvements

We addressed multiple stability and performance issues across the app.

These fixes improve loading times, data accuracy, billing reliability, and overall responsiveness.

📈 That’s it for this update!

All of the updates in this release are available and ready to use.

More updates will follow soon.

Get ready for a smoother, more intuitive Usermaven experience.

With powerful updates like enhanced attribution tracking and auto-generated GSC dashboards, accessing the insights you need has never been easier.

It’s time to power up your reports, save time, and get back to what really counts!

New report types and enhanced scheduling

We have introduced new report types and improved scheduling options to make tracking your data easier and more flexible.

• Create customer journey, attribution, and trend reports for deeper insights into user behavior.
• Get quick insights with summary reporting for the dashboard and retention reports.
• Schedule reports daily, weekly, or monthly for automatic updates.

These updates help you stay on top of your metrics with less effort, so you can focus on what matters most.

Spend-period attribution mode with look-ahead feature

Track ad performance more effectively with the new spend-period attribution mode and look-ahead feature.

• Measure conversions based on the spend period for better clarity on ad performance.
• The look-ahead feature shows the ongoing impact of clicks on future conversions.

Now, you can gain a clearer view of how your ad spend drives long-term results.

Attribution lookback window now extended to 365 days

We've extended the lookback window for attribution to 365 days, giving you a full year of insights.

• Track how your marketing efforts influence conversions over a longer period.
• Compare attribution models across a year of data for a clearer view of your performance.

This update helps you better understand the long-term impact of your campaigns.

HubSpot deal goal suggestions

Setting up conversion goals just got easier with the new HubSpot deal goal suggestions UI.

• Quickly add goals based on deal stages like "Closed Won" or "Appointment Scheduled."
• Easily track deal progress through various pipeline stages with minimal effort.

Now, you can streamline goal creation and stay focused on your key metrics without the hassle.

Event property filters for funnels

Event property filters bring more precision to your funnel analysis.

You can now refine your funnels by tracking conversions based on specific event details, giving you clearer insights into your data.

Additional improvements & fixes

We’ve rolled out several updates designed to improve functionality and make your workflow smoother. Here’s a look at what’s new:

• Attribution visualizations now feature timelines and tooltips for easier data tracking.
• The GSC dashboard is auto-created during the first setup, saving you time.
• Data maturity metrics are now available for deeper performance insights.
• The attribution header and report forms have been optimized for a smoother experience.
• Error messages for S3 token validation are now more explicit with detailed reporting.
• The email report feature has been enhanced for smoother performance.
• Resolved issues with email and Slack report notifications to ensure reliable delivery.

And that’s a wrap on this round of updates!

But don’t worry: we’ve got even more exciting updates coming your way.

Stay tuned for what’s next. ✨