We've reorganized Usermaven's navigation to make your analytics workflow more intuitive. This update brings better structure to your daily analytics needs, with clear paths to every feature you use. Everything you need is now just a click away, organized exactly how you want to use it.

Main navigation structure

At the top level, you'll find nine core sections:

• Dashboards - Your central hub for all analytics views. Within Dashboards, you'll find Web Analytics and SaaS Insights, followed by your custom dashboards
• Maven AI - Access to intelligent insights and analysis [feature upgrade in process]
• Attribution - Marketing channel performance tracking
• Funnels - User flow and conversion analysis
• Journeys - Customer path visualization
• Trends - Pattern and metric analysis over time
• Contacts Hub - Visitor and user data management
• Reports - Comprehensive analytics reporting
• Configure - Events, goals, and workspace settings

An important change to note! The creation of new Funnels, Journeys, and other analytics views has been moved from the right side to the left side navigation panel for more intuitive access. This change aligns with common UX patterns and makes it easier to create new analysis views while browsing existing ones.

SaaS insights organization

Under the SaaS Insights section, you'll find:

• Overview - Your high-level performance metrics
• Onboarding - New user activation tracking
• Engagement - Product usage analysis
• Feature Adoption - Individual feature performance
• Retention - User engagement over time

Configure (Events & Goals)

We've reorganized our events section to give you better control and visibility. You'll now find:

• Auto-captured events
• Pinned events
• Conversion goals
• Workspace settings

All these options are now neatly organized under the Configure menu, making it easier to set up and manage your tracking needs.

Quick access tools

We've added convenient quick-access tools in the top-right corner:

• Notifications - Stay updated on important analytics events
• Feature requests - Share your ideas and vote on upcoming features
• Support center - Chat with us if you face any issue
• Product updates - Latest announcements and releases
• Account settings - Customize your Usermaven experience

Each section is now exactly where you'd expect it, reducing the time spent searching for specific features. The new structure supports both quick checks of key metrics and deep dives into specific analytics areas.

Need help finding something in the new navigation? Our support team is here to guide you through the changes.

The wait is over - Google Ads integration is here! Plus, we've added two major updates you've been asking for: custom dashboard reports for Funnels, Attribution, and Journeys (previously limited to Trends), significant speed improvements to Trends analysis and more.

Let's explore:

Dashboard reports

Previously, custom dashboards were limited to Trends data only. Now, we've expanded our dashboard system to include all your essential analytics tools in one place:

Complete analytics hub

Funnels: Track conversion paths and identify drop-off points

Attribution: Measure channel and campaign effectiveness

Journeys: Visualize complete customer paths to conversion

Key benefits:

• Quick access to critical metrics
• Reduced time switching between reports
• Comprehensive view of user behavior
• Data-driven decision making

Build custom dashboards that combine your most important metrics from Funnels, Attribution, and Journeys - all designed to help you make faster, better-informed decisions.

Trends: New features & performance boost

We've revamped our Trends feature with new capabilities and significant speed improvements:

Advanced analysis tools

• New pre-fix filtering for faster segmentation
• Formula builder for custom metrics
• Session source event tracking for better attribution
• Enhanced ads performance analysis
• Improved data processing speed

User experience updates

• AI-powered insights for quick analysis
• Faster data loading and filtering
• Cleaner visualization options
• Intuitive data exploration

These updates make trend analysis 3x faster while giving you more ways to slice and understand your data. Whether you're analyzing ad performance or tracking custom metrics, you'll find answers more quickly than ever.

Google Ads integration

Connect your advertising data directly with Usermaven for complete campaign analysis and paid advertising performance analysis through our attribution models. Get clear insights into which ads drive conversions:

Key features

• View paid ads performance in attribution models (First Touch, Last Touch, etc.)
• Monitor ad spend against actual conversion values
• See ad performance across different lookback windows

Capabilities

• Break down performance by Sources, Campaigns, Ad Sets, and individual Ads
• View critical metrics: Spent, Impressions, Clicks, CTR, Visitors, and Conversions
• Calculate accurate Cost per Conversion and ROAS
• Compare influenced vs. direct conversions from ads

All your Google Ads data will be visible in the Paid Ads Attribution dashboard, where you can analyze your advertising performance using different attribution models and lookback windows.

Future plans

We're working on exciting new features to improve your analytics experience:

• WooCommerce dashboards for e-commerce analytics
• Upgraded navigation system for better workflow
• Additional advertising platform integrations
• Enhanced reporting capabilities
• More customization options

Feedback and support

Your input helps us improve. For questions or feedback about these updates, reach out to our support team.

Thank you for using Usermaven!

Hey everyone,

We wanted to share a quick update regarding a temporary issue with our domain renewal process. Due to an unexpected glitch on our domain provider’s end, our website and app were briefly unavailable.

The good news is that everything is fully back online. We appreciate your patience and support, and we're working closely with them to ensure this doesn't happen again.

If you have any questions, feel free to reach out. Thanks for being a valued part of the Usermaven community!

— Team Usermaven 🚀

We're excited to announce the release of our new updates, which bring significant improvements to team collaboration, data visualization, and platform integration capabilities. This update focuses on enhancing both the user experience and data accuracy while introducing new ways to stay connected with your analytics.

New features

Slack integration

We've launched our highly anticipated Slack integration, bringing your analytics data directly into your team's workflow. This integration enables teams to:

• Receive real-time analytics updates in their Slack channels
• Stay informed about important metrics without leaving their communication platform
• Streamline team collaboration around analytics data

Enhanced notification system

To help maintain data integrity, we've implemented a comprehensive notification system for pixel white-label domains. When a domain configuration issue occurs, users will now receive:

• Immediate email notifications about the configuration problem
• In-app alerts highlighting the specific domain requiring attention

This dual-notification approach ensures that teams can quickly address any tracking disruptions before they impact data collection.

Improvements

Advanced event property filtering

We've significantly enhanced our website analytics capabilities by introducing event property filtering. This powerful feature allows teams to dive deeper into their data by filtering based on specific event attributes. For example, you can now:

• Filter user sessions based on custom event properties
• Analyze behavior patterns for specific user segments
• Create more targeted and relevant analytics reports

The new filtering system makes it easier than ever to extract meaningful insights from your event data.

Enhanced team access controls

Security and proper data access management are crucial for growing teams. We've introduced more granular controls for Contacts Hub, allowing administrators to:

• Set specific access permissions for new team members
• Restrict Contacts Hub access on a per-user basis
• Manage data visibility across different team roles

For instance, if you need to limit access for specific team members, you can now do so directly from the team management interface while maintaining their access to other essential features.

Time series data visualization

We've made significant improvements to our time-based data visualization system. These updates address several key areas:

• Fixed accuracy issues in line chart representations
• Improved precision in "live" and hourly data periods
• Enhanced overall data visualization reliability

These changes ensure that your time-series analytics provide more accurate and actionable insights, particularly for real-time and hourly data analysis.

Want to learn more about these new features or need help getting started? Our support team is here to help you make the most of these updates. Feel free to reach out with any questions or feedback about the new release.

Stay tuned for more exciting features and improvements in our upcoming releases!

Big news, everyone!

We’ve rolled out three major features in Usermaven to make your analytics journey smoother, smarter, and more impactful.

The first is Dashboards, which gives you a crystal-clear view of your key metrics. We’ve also upgraded Trends to help you spot patterns and opportunities faster and Paid Ads Attribution to connect your ad spending directly to conversions.

These updates are designed to empower you to analyze data and turn it into actionable insights that drive real business growth.

We can’t wait for you to explore what’s new and take your strategies to the next level.

Let’s dive deeper into these new updates:

Dashboards

We've launched our brand new Dashboards feature! This powerful addition to our platform lets you create custom views of your most important metrics, all in one place. Now, you can track, analyze, and share your data more effectively than ever before.

Here's what is included in the Dashboard feature:

1. Trends integration

• Easily add your existing trends to any dashboard.
• Create and customize new trends directly from your dashboard view.
• Choose how you want each trend to be displayed in your layout.
• Apply filters and analyze trend data with detailed breakdowns.

2. Analytics management

• Access all your dashboards from one central location.
• Arrange your dashboard layout exactly how you want it.
• See all your important metrics together in one view.

3. User experience

• Create new dashboards in just a few clicks.
• Navigate between different dashboards seamlessly.
• Manage your trends directly from the dashboard interface.
• Make changes to your dashboards whenever you need to.

Create your first dashboard now!

Enhanced tools for Trends

We've expanded our Trends feature to make it even more powerful and user-friendly! Building on the foundation of our existing trends functionality, we've added new ways to create and manage trends, including AI-powered insights.

Here's what's new in Trends:

1. Trends library

• Browse pre-built trends for common analytics needs
• Quick-add ready-to-use trends with one click
• Search through available trend templates
• View descriptions of what each trend measures

2. Existing trends

• Add trends you've already created
• Reuse your custom-built trends
• Find previously created trends easily
• Add the same trend to multiple dashboards

3. Ask AI

• Ask questions about your data in everyday language
• Get AI-generated trends based on your questions
• Auto-create trends from your queries
• Get data insights through simple conversations

4. Build from scratch

• Create completely custom trends
• Choose your own metrics and events
• Set up custom filters and breakdowns
• Pick your preferred visualization type

From ready-made templates to AI assistance, creating trends has never been easier. These new tools complement our existing trends feature to give you even more ways to analyze and understand your data.

Already using trends? Try out these new creation methods to save time and discover new insights!

The big one for marketers - Facebook Paid Ads Attribution

We're excited to launch our new Paid Ads Attribution feature! Now, you can track and understand your advertising performance with precision. This powerful new addition helps you measure the true impact of your ad spend and identify which channels drive the best results for your business.

Here's what you can do with Paid Ads Attribution:

1. Conversion goal selection

• Choose specific conversion goals to track
• Analyze performance by conversion type

2. Attribution model settings

• Use different attribution model
• Understand which channels initiate customer journeys
• Clear attribution of conversion credit

3. Analysis time windows

• Set custom lookback windows (up to 90 days)
• Define the conversion period for analysis
• Flexible date range selection
• Track both recent and historical performance

4. Ad performance analysis

View by different levels:

• Source level analysis
• Campaign level breakdown
• Ad Set grouping
• Individual ad performance

Track key metrics:

• Spend
• Impressions
• Clicks
• CTR (Click-Through Rate)
• Visitor data

Start using Paid Ads Attribution today to optimize your advertising strategy and maximize your ROI. Whether you're running multiple campaigns or focusing on specific channels, you'll have all the insights you need to make data-driven decisions.

These new features represent a significant step forward in making Usermaven your complete analytics solution. Whether you're creating custom dashboards, generating AI-powered trends, or analyzing ad performance, you'll find these tools intuitive yet powerful.

We're excited to announce new features and improvements to Usermaven that will help better understand user behavior and streamline the analytics workflow.

Improvements in Trends analysis

We've expanded our Trends feature with new user activity metrics:

• Weekly Active Users (WAU) and Monthly Active Users (MAU) tracking.
• Specialized visualizations for active user analysis.
• Better insights into user engagement patterns.

These new metrics help to better track and understand how users engage with the product over time.

Histogram in Days to Convert

We've added a new histogram visualization to Attribution:

• Track the time it takes for users to convert.
• Analyze conversion patterns over different time periods.
• Gain insights into the conversion timeline.

This visual insight helps understand conversion patterns and optimize user journey timing.

Join Slack integration beta

Our Slack integration is now in private beta. Get Usermaven's web analytics reports delivered directly to your Slack channels, making it easy for teams to receive and discuss data where they already work. Want to try it out?

Fill out our quick access form to join the beta program. [Beta form link].

Journeys analysis updates

Now, we can filter User Journeys by segments:

• Filter journeys by User, Visitor, or Company level segments.
• Get focused insights into specific user groups.
• Analyze behavior patterns across different segments.

Start segmenting journeys today to discover valuable insights about different user groups.

Conversion rate threshold in Journeys

The conversion rate threshold in Journeys lets you set a minimum conversion rate for nodes to appear individually. Paths below this rate are grouped into "Others" for a cleaner view.

Example:

If the threshold is set to 10%, any paths with conversion rates under 10% (e.g., 3%, 7%) will be combined into "Others." This keeps the focus on higher-impact paths and simplifies analysis.

Platform improvements

From workspace management to data visualization, we've made numerous improvements across the platform to enhance your analytics workflow:

• Added an option to transfer billing when transferring a workspace.
• Conversion goals histogram data is now exportable.
• The "Set as default workspace" option has been added to the Workspaces list view with improved UI.
• Search functionality has been added for pinned events.
• Addressed loading issues for the pinned events histogram.
• Default currency now displays correctly in Attribution reports.
• Enhanced Contacts Hub with company-level feature usage insights.
• Fixed issues with segment attribute selection and date picker styling across the platform.

Each of these updates aims to make your analytics experience smoother and more reliable. We encourage you to explore these improvements and share your feedback with us.

We're excited to announce a set of new features and improvements to Usermaven designed to enhance your analytics experience and streamline your workflow.

🔗 Google BigQuery integration

New feature

We've launched our first data out integration with Google BigQuery. This integration allows you to:

• Seamlessly transfer raw event data to BigQuery for advanced analysis.
• Make use of advanced analytics and combine them with other data sources.
• Maintain data ownership and flexibility in your analytics stack.
• Enable deeper dives into your analytics data using BigQuery's powerful querying capabilities.

👥 Team collaboration enhancements

New feature

Add team members during workspace creation

You can now invite team members while setting up a new workspace. This feature helps you:

• Streamline the onboarding process for new projects.
• Collaborate with your team from day one.
• Set up permissions and roles efficiently.

Transfer workspace ownership

We've introduced the ability to transfer workspace ownership to other team members within the workspace. This new feature:

• Improves team management flexibility.
• Ensures continuity as team structures change.
• Simplifies administrative tasks for growing teams.

📌 Pinned events performance upgrade

Improvement

We've made significant improvements to our Pinned Events feature:

• Enhanced performance for faster data retrieval.
• Fixed minor bugs to maintain data accuracy.
• Improved reliability of pinned event tracking.

These updates ensure that your most important events are tracked accurately and efficiently.

📊 Trends improvements

Improvement

We've rolled out several enhancements to our Trends feature to make your data analysis more powerful and user-friendly:

• Table sorting: Easily sort your data to identify top performers or areas needing attention.
• Cumulative sum: The cumulative view option lets you visualize the total sum of your selected metric over time, making it easier to track overall growth and trends in your data.
• Stacked/unstacked bar charts: Choose between stacked or unstacked views for clearer data visualization.
• Improved UX for chart type selection: Quickly switch between chart types to find the best representation for your data.

• Various UI fixes and optimizations.

These improvements will help you analyze trends more effectively and make data-driven decisions with ease.

We're constantly working to improve Usermaven and provide you with the best analytics experience. We encourage you to explore these new features and share your feedback with us!

We're thrilled to announce a major update to Usermaven, introducing new features and improvements that will transform how you analyze and optimize your data & marketing efforts.

This update includes AI-powered insights, enhanced visualization tools, and improved navigation to help you make data-driven decisions more effectively.

🧠 AI Funnel Suggestions

Optimize your conversion paths with our new AI-powered funnel suggestions:

• Select a pageview or event as your conversion goal
• Receive AI-generated funnel suggestions based on common user paths
• View total conversions and conversion rates for each suggested funnel
• Easily create or edit funnel steps directly from the suggestions

Discover the most effective user journeys and improve your conversion rates with intelligent, data-driven recommendations.

📈 Introducing Trends: Visualize your data

NEW: Our new Trends feature allows you to track and analyze your product and website performance over time:

• Create custom trends to monitor key metrics and user behavior
• Track multiple metrics simultaneously for comprehensive analysis
• Choose from various chart types, including bar graphs, for clear data visualization
• Set custom date ranges and granularity (e.g., daily, weekly, monthly)
• Apply breakdowns to segment your data for deeper insights

Breakdown capabilities:

Event properties: Segment your data based on specific event attributes, such as button clicks, page views, or custom events

Session properties: Analyze trends based on session-level data, like session duration, device type, or user location

Key use cases:

• Track key metrics over time to understand performance changes
• Analyze A/B test results by comparing metrics across variants
• Visualize customer group behavior using User Attributes
• Identify long-term usage patterns for better planning
• Measure the impact of specific updates or features on overall engagement

🎯 Enhanced Attribution

We've upgraded our Attribution feature with new insights and improved visibility:

Conversion Paths:

• Visualize customer journeys from first touch to conversion
• Now includes percentages for each path, providing clearer insights into channel effectiveness
• Improved design for easier analysis and decision-making

Days to Convert:

NEW: Analyze how long it takes users to convert after their first interaction

• Identify opportunities to optimize your conversion funnel
• Understand the impact of time on your conversion rates

Use these enhanced views to refine your marketing strategy and improve ROI.

🧭 Streamlined navigation

We've updated our navigation to enhance your Usermaven experience:

• New top bar with quick access to important tools and settings
• Improved layout for better usability and faster navigation
• Easy toggle between light and dark modes
• Quick access to help resources and account settings

Enjoy a smoother, more intuitive workflow as you analyze your data and gain insights.

These updates are designed to help you gain deeper insights, optimize your marketing efforts, and make data-driven decisions more efficiently. We're continuously working to improve Usermaven and would love to hear your feedback on these new features!

Start exploring these powerful new tools today and discover new ways to grow your business with Usermaven.

We're thrilled to announce that our Attribution 2.0 update has been a remarkable hit! The overwhelming positive feedback we've received shows that you've embraced this powerful new feature, and we couldn't be more excited. Your enthusiasm drives us to continue innovating your website & product analytics experience.

This update introduces a dual-layer approach to attribution, incorporating both content and channel performance analysis, and leverages AI-powered insights to help improve your conversion rates.

Now, let's dive into the details of this significant update:

Dual attribution categories

1. Content attribution: Analyzes how different pages contribute to conversions using various attribution models.
2. Channel/Source attribution: Evaluates how different marketing channels contribute to conversions using various attribution models.

Updates on channel/source attribution

In the category of channel/source attribution, we have added the following updates:

1. AI-powered insights

We've enhanced the Channel/Source attribution category in Usermaven by integrating AI-powered insights, which offer:

• Automated analysis of channel performance for quick decisions.
• Identification of top-performing and underperforming channels.
• Data-driven recommendations for channel optimization.
• Opportunity & recommendations for refined marketing strategies.

2. Conversion Paths

This new feature can be found in the Channel/Source attribution section. By clicking the conversion paths tab, you will see:

• Customer journey from first touch to conversion.
• It shows which channel combinations drive results.

Here comes the Content Attribution

Not only did we build this additional category of attribution, but it also has the following remarkable features:

Content attribution models

The content category of attribution allows to compare how different pages contribute to conversions using various attribution models:

1. First touch: Credits the initial page a user interacts with as the most influential.
2. Last touch: Attributes the final page visited before conversion as the key touchpoint.
3. Second last touch: Focuses on the second-to-last interaction before conversion.
4. Linear: Distributes credit equally across all pages interacted with leading up to conversion.
5. U-shaped: Emphasizes the first and last touchpoints, with the remaining credit distributed among middle interactions.
6. Time-decay: Allocates more credit to interactions closer to the time of conversion.

Key benefits:

• Compare page contributions across various models.
• Visualize attribution data with intuitive bar graphs.
• Gain insights into content effectiveness throughout the customer journey.

Advanced data visualization

We have ensured that you get all the required data in an organized manner to make informed & swift decisions.

• Performance table: Includes page URL, visitor count, influenced conversions, model-specific conversions, conversion rate, and conversion value.
• Dynamic model switching: Switch between different attribution models for on-the-fly analysis.
• Multi-model selection: View data from multiple models simultaneously for comprehensive comparisons.

Performance metrics

The metrics that are responsible for calculating the performance of content attribution are:

• Influenced conversions: Total conversions where a page played any role.
• Conversion value: Monetary impact of conversions.

AI Insights in Journeys

We've also added AI-powered insights to our journeys feature. This enhancement provides intelligent analysis and recommendations to help you optimize your customer journeys more effectively.

Future plans

We're excited to announce that we're working on new features to further enhance your attribution capabilities:

• New features in the channel/source category of attribution.
• Advanced time conversion analysis, including "days to convert" metrics.
• An exciting feature "trends" will allow you to visualize insights from events, helping you make informed decisions.

• Stay tuned with us and wait for our new update!

Feedback and support

We value your input and are here to assist you. For any questions or feedback regarding this update, please reach out to our support team or leave your comments below. Your insights help us improve and tailor our features to better meet your needs.

Thank you for using Usermaven!

We're excited to share a major improvement to our Funnels feature: AI Funnel Insights. This new upgrade uses cutting-edge artificial intelligence to give you clear, actionable insights into how your funnel is performing. By looking at your data in different ways, AI Funnel Insights helps you make better decisions and improve your conversion rates like never before.

Here’s what Usermaven’s AI Funnel Insights offer:

Overall funnel performance:

Our AI now provides a comprehensive overview of your funnel's performance, analyzing conversion rates at each stage. It doesn't just show you the numbers; it contextualizes them by comparing your performance against industry benchmarks.

Channel performance analysis:

Understanding which channels drive the best results is crucial for optimizing your marketing efforts. Our AI now analyzes the performance of each of your marketing channels, categorizing them as top performers or underperformers, backed by data.

Source performance evaluation:

Not all traffic is created equal, and our AI is now equipped to tell you exactly which sources are sending you the highest-quality visitors. It analyzes conversion rates from different sources, identifying the websites or platforms that are sending you the most valuable traffic.

Geographic performance insights:

For businesses operating in multiple countries considering expansion, understanding geographic performance is crucial. Our AI Funnel Insights now break down your funnel performance by country and regions, showing you where you're succeeding and where you might be struggling.

Device performance comparison:

Our AI now compares your funnel's performance across different devices, highlighting any discrepancies. If it detects that your mobile conversions are lagging, for instance, you can then diagnose the issue and act accordingly.

Surprising findings:

Do you like surprises? You’ll get them, in a good way, of course. Usermaven’s AI Funnel Insights feature acts as a tireless detective, constantly scanning your data for unexpected trends or outliers. When it finds something surprising – a sudden spike in conversions from an unexpected source or an unusual pattern in user behavior – it brings this to your attention.

Opportunities identification:

Beyond pointing out issues, our AI actively seeks out opportunities for improvement in your funnel. It analyzes your data from multiple angles to identify areas where small changes could lead to significant enhancements.

Actionable recommendations:

Try this because you’ll simply love this part. Whether you’re a marketer or a product professional, you will acknowledge that insights are most valuable when they lead to action. That's why our AI doesn't just show you data – it tells you what to do with it.

The digital landscape is always changing, and your funnel insights should keep pace. Our AI Funnel Insights doesn't just provide a one-time analysis – it continuously updates its insights as new data comes in.

With these new AI Funnel Insights, you're now equipped with a powerful tool for data-driven decision-making and continuous funnel optimization. We're excited to see how these insights will help you take your funnel performance and conversion rates to new heights.