We're excited to announce our latest updates, designed to give marketers and product teams more powerful analytics capabilities! Based on your feedback, we've expanded our advertising platform integrations and refined our SaaS analytics features to help you make more informed decisions.

Let's explore what's new:

LinkedIn ads integration & Google ads parameter analysis

Connect your advertising data directly with your website analytics to get a complete picture of your marketing performance:

LinkedIn ads integration

Now available! Track LinkedIn campaign performance and connect ad spend to actual user behavior and conversions. This highly requested integration appears in the same Paid Ads Attribution section where you already access Google ads and Facebook ads data, giving you a unified view of all your advertising channels.

Google ads parameter analysis & attribution fixes

We've completely overhauled how ad parameters are tracked and analyzed

Important: You need to have ad-ids connected (via UTM parameters) to access paid ads attribution fully. Without proper ad-id parameters, you'll face attribution errors.

• If your ad URLs are missing the 'ad -id' parameter, you'll now receive clear notifications showing exactly which campaigns are affected.

Haven't added ad-id yet?

You can easily add them from the paid ads dashboard using our Google ads URL parameter report:

• Use our one-click "Fix Parameters" tool to automatically resolve missing parameters, or follow our step-by-step guide to update URLs manually.
• Campaign filtering options let you instantly view campaigns with missing parameters or those with all parameters correctly configured.
• Once fixed, you'll see all available ad IDs in your ad sources, giving you complete visibility into your campaign structure.

Improved SaaS insights structure

We've redesigned our SaaS Insights section to make it more intuitive and actionable:

• "Power Users", “Retention Analysis” and "Slipping Away Users" now appear as main menu items, making it easier to monitor your most valuable users and those at risk.
• Track user retention with daily, weekly, and monthly views through visual cohort analysis and retention curves.

Additional feature improvements

We've also made several smaller but important improvements:

• Advanced conversion goals filtering: Now you can apply filters to your custom events, allowing for more precise tracking based on specific properties like Checkout ID, Currency, and Price. Create more targeted conversion goals with multiple conditions to better measure what matters to your business.
• Google search console keywords filtering: In Website Analytics, the keywords section now dynamically updates when you apply any page filter, including location, device, and more.
• Paid ads attribution totals: New summary row added to quickly see overall paid advertising performance.
• Duplicate pinned events: Create copies of your most important event tracking setups.
• Search trend and funnel: Easily find specific trends and funnel reports using the search bar. This update enhances navigation, allowing you to quickly access the data you need.

Feedback and support

We value your input! For questions or feedback on these updates, please reach out to our support team. Your insights help us improve our features to better meet your needs.

Thank you for using Usermaven!

At Usermaven, we're taking a big step forward in making analytics more accessible.

While you've always had the power to build custom dashboards, we're now introducing our first set of pre-built dashboards designed specifically for marketing and product teams.

These dashboards come ready to use but maintain complete flexibility - you can customize them by editing trends, adding new insights, or adjusting any component to match your specific business requirements.

WooCommerce analytics dashboard

A comprehensive analytics dashboard built specifically for WooCommerce stores. We've combined the five most critical areas of your e-commerce business into a single, unified view. This dashboard eliminates hours of setup time and gives you immediate insights into your store's performance.

Marketing performance

• Channel performance comparison: Compare first-touch vs. last-touch attribution across all marketing channels
• Conversion tracking: See which channels drive the most conversions with side-by-side bar charts
• Days to convert analysis: Visualize how long it takes customers to convert from different channels
• Attribution models: View both first-touch and last-touch attribution data in detailed tables
• Visitor-to-conversion metrics: Track visitors, conversions, and conversion rates by channel

Customer insights

• Customer acquisition metrics: Track new vs. returning customers with clear visual breakdowns
• Frequent buyers list: Identify your most valuable customers sorted by order frequency
• High spenders analysis: See which customers spend the most at your store
• Geographic distribution: View customer locations with interactive pie charts
• Customer details table: Access comprehensive customer information, including total order value, AOV, and tax information

Product performance

• Products sold counter: Track total items sold with period-over-period comparisons
• Sales trend analysis: View day-by-day product sales with comparison to previous periods
• Returns tracking: Monitor returned items and refund rates
• Top trending products: See your best-selling products ranked by quantity sold
• Cart abandonment analysis: Identify which products are frequently removed from carts

Revenue analytics

• Gross & net revenue: Track both gross and net sales figures with period-over-period comparisons
• Sales performance trends: Visualize revenue trends over time with multi-color bar charts
• Payment method breakdown: See which payment methods generate the most revenue
• Product revenue contribution: Analyze which products contribute most to your bottom line
• Channel revenue attribution: Track which channels drive the most revenue for your business

Store overview

• High-level KPIs: View gross sales, net sales, order counts, and fulfillment metrics in one place
• Average order value: Track how much customers spend per order with trend indicators
• Order fulfillment time: Monitor how quickly orders are being processed and fulfilled
• New vs. returning customer ratio: Visualize your customer acquisition and retention balance
• Revenue growth rate: Track weekly and monthly revenue growth trends

Google Search Performance dashboard

Our Google Search Performance dashboard provides deep insights into your SEO performance. We've designed it to help you understand your search visibility, track ranking improvements, and identify optimization opportunities across queries and pages.

Search visibility overview

Monitor core metrics with clear visualizations:

• Track clicks, impressions, and average position trends over time
• Compare performance across different time periods
• Analyze click-through rates by search type
• See device-specific performance breakdowns

Query analysis

Get detailed insights into search term performance:

• Top 100 queries by clicks with period-over-period comparisons
• Ranking changes for each query
• High-volume keywords with low CTR for optimization
• Rising and declining search terms

Content performance

Track how your pages perform in search:

• URL-specific ranking changes
• Click and impression trends by page
• Top gainers and losers in search visibility
• Page-level optimization opportunities

Geographic insights

Understand your search performance by location:

• Country-specific clicks and impressions
• Regional performance comparisons
• Geographic ranking variations
• Market-specific opportunities

Both dashboards are available now - just connect your data sources to start seeing insights. We're building more pre-built dashboards based on what our users need most.

Just connect your data sources, and these dashboards are ready to use.

No configuration is needed.

We've done the setup work so you can focus on analyzing your data and making decisions!

We've reorganized Usermaven's navigation to make your analytics workflow more intuitive. This update brings better structure to your daily analytics needs, with clear paths to every feature you use. Everything you need is now just a click away, organized exactly how you want to use it.

Main navigation structure

At the top level, you'll find nine core sections:

• Dashboards - Your central hub for all analytics views. Within Dashboards, you'll find Web Analytics and SaaS Insights, followed by your custom dashboards
• Maven AI - Access to intelligent insights and analysis [feature upgrade in process]
• Attribution - Marketing channel performance tracking
• Funnels - User flow and conversion analysis
• Journeys - Customer path visualization
• Trends - Pattern and metric analysis over time
• Contacts Hub - Visitor and user data management
• Reports - Comprehensive analytics reporting
• Configure - Events, goals, and workspace settings

An important change to note! The creation of new Funnels, Journeys, and other analytics views has been moved from the right side to the left side navigation panel for more intuitive access. This change aligns with common UX patterns and makes it easier to create new analysis views while browsing existing ones.

SaaS insights organization

Under the SaaS Insights section, you'll find:

• Overview - Your high-level performance metrics
• Onboarding - New user activation tracking
• Engagement - Product usage analysis
• Feature Adoption - Individual feature performance
• Retention - User engagement over time

Configure (Events & Goals)

We've reorganized our events section to give you better control and visibility. You'll now find:

• Auto-captured events
• Pinned events
• Conversion goals
• Workspace settings

All these options are now neatly organized under the Configure menu, making it easier to set up and manage your tracking needs.

Quick access tools

We've added convenient quick-access tools in the top-right corner:

• Notifications - Stay updated on important analytics events
• Feature requests - Share your ideas and vote on upcoming features
• Support center - Chat with us if you face any issue
• Product updates - Latest announcements and releases
• Account settings - Customize your Usermaven experience

Each section is now exactly where you'd expect it, reducing the time spent searching for specific features. The new structure supports both quick checks of key metrics and deep dives into specific analytics areas.

Need help finding something in the new navigation? Our support team is here to guide you through the changes.

The wait is over - Google Ads integration is here! Plus, we've added two major updates you've been asking for: custom dashboard reports for Funnels, Attribution, and Journeys (previously limited to Trends), significant speed improvements to Trends analysis and more.

Let's explore:

Dashboard reports

Previously, custom dashboards were limited to Trends data only. Now, we've expanded our dashboard system to include all your essential analytics tools in one place:

Complete analytics hub

Funnels: Track conversion paths and identify drop-off points

Attribution: Measure channel and campaign effectiveness

Journeys: Visualize complete customer paths to conversion

Key benefits:

• Quick access to critical metrics
• Reduced time switching between reports
• Comprehensive view of user behavior
• Data-driven decision making

Build custom dashboards that combine your most important metrics from Funnels, Attribution, and Journeys - all designed to help you make faster, better-informed decisions.

Trends: New features & performance boost

We've revamped our Trends feature with new capabilities and significant speed improvements:

Advanced analysis tools

• New pre-fix filtering for faster segmentation
• Formula builder for custom metrics
• Session source event tracking for better attribution
• Enhanced ads performance analysis
• Improved data processing speed

User experience updates

• AI-powered insights for quick analysis
• Faster data loading and filtering
• Cleaner visualization options
• Intuitive data exploration

These updates make trend analysis 3x faster while giving you more ways to slice and understand your data. Whether you're analyzing ad performance or tracking custom metrics, you'll find answers more quickly than ever.

Google Ads integration

Connect your advertising data directly with Usermaven for complete campaign analysis and paid advertising performance analysis through our attribution models. Get clear insights into which ads drive conversions:

Key features

• View paid ads performance in attribution models (First Touch, Last Touch, etc.)
• Monitor ad spend against actual conversion values
• See ad performance across different lookback windows

Capabilities

• Break down performance by Sources, Campaigns, Ad Sets, and individual Ads
• View critical metrics: Spent, Impressions, Clicks, CTR, Visitors, and Conversions
• Calculate accurate Cost per Conversion and ROAS
• Compare influenced vs. direct conversions from ads

All your Google Ads data will be visible in the Paid Ads Attribution dashboard, where you can analyze your advertising performance using different attribution models and lookback windows.

Future plans

We're working on exciting new features to improve your analytics experience:

• WooCommerce dashboards for e-commerce analytics
• Upgraded navigation system for better workflow
• Additional advertising platform integrations
• Enhanced reporting capabilities
• More customization options

Feedback and support

Your input helps us improve. For questions or feedback about these updates, reach out to our support team.

Thank you for using Usermaven!

Hey everyone,

We wanted to share a quick update regarding a temporary issue with our domain renewal process. Due to an unexpected glitch on our domain provider’s end, our website and app were briefly unavailable.

The good news is that everything is fully back online. We appreciate your patience and support, and we're working closely with them to ensure this doesn't happen again.

If you have any questions, feel free to reach out. Thanks for being a valued part of the Usermaven community!

— Team Usermaven 🚀

We're excited to announce the release of our new updates, which bring significant improvements to team collaboration, data visualization, and platform integration capabilities. This update focuses on enhancing both the user experience and data accuracy while introducing new ways to stay connected with your analytics.

New features

Slack integration

We've launched our highly anticipated Slack integration, bringing your analytics data directly into your team's workflow. This integration enables teams to:

• Receive real-time analytics updates in their Slack channels
• Stay informed about important metrics without leaving their communication platform
• Streamline team collaboration around analytics data

Enhanced notification system

To help maintain data integrity, we've implemented a comprehensive notification system for pixel white-label domains. When a domain configuration issue occurs, users will now receive:

• Immediate email notifications about the configuration problem
• In-app alerts highlighting the specific domain requiring attention

This dual-notification approach ensures that teams can quickly address any tracking disruptions before they impact data collection.

Improvements

Advanced event property filtering

We've significantly enhanced our website analytics capabilities by introducing event property filtering. This powerful feature allows teams to dive deeper into their data by filtering based on specific event attributes. For example, you can now:

• Filter user sessions based on custom event properties
• Analyze behavior patterns for specific user segments
• Create more targeted and relevant analytics reports

The new filtering system makes it easier than ever to extract meaningful insights from your event data.

Enhanced team access controls

Security and proper data access management are crucial for growing teams. We've introduced more granular controls for Contacts Hub, allowing administrators to:

• Set specific access permissions for new team members
• Restrict Contacts Hub access on a per-user basis
• Manage data visibility across different team roles

For instance, if you need to limit access for specific team members, you can now do so directly from the team management interface while maintaining their access to other essential features.

Time series data visualization

We've made significant improvements to our time-based data visualization system. These updates address several key areas:

• Fixed accuracy issues in line chart representations
• Improved precision in "live" and hourly data periods
• Enhanced overall data visualization reliability

These changes ensure that your time-series analytics provide more accurate and actionable insights, particularly for real-time and hourly data analysis.

Want to learn more about these new features or need help getting started? Our support team is here to help you make the most of these updates. Feel free to reach out with any questions or feedback about the new release.

Stay tuned for more exciting features and improvements in our upcoming releases!

Big news, everyone!

We’ve rolled out three major features in Usermaven to make your analytics journey smoother, smarter, and more impactful.

The first is Dashboards, which gives you a crystal-clear view of your key metrics. We’ve also upgraded Trends to help you spot patterns and opportunities faster and Paid Ads Attribution to connect your ad spending directly to conversions.

These updates are designed to empower you to analyze data and turn it into actionable insights that drive real business growth.

We can’t wait for you to explore what’s new and take your strategies to the next level.

Let’s dive deeper into these new updates:

Dashboards

We've launched our brand new Dashboards feature! This powerful addition to our platform lets you create custom views of your most important metrics, all in one place. Now, you can track, analyze, and share your data more effectively than ever before.

Here's what is included in the Dashboard feature:

1. Trends integration

• Easily add your existing trends to any dashboard.
• Create and customize new trends directly from your dashboard view.
• Choose how you want each trend to be displayed in your layout.
• Apply filters and analyze trend data with detailed breakdowns.

2. Analytics management

• Access all your dashboards from one central location.
• Arrange your dashboard layout exactly how you want it.
• See all your important metrics together in one view.

3. User experience

• Create new dashboards in just a few clicks.
• Navigate between different dashboards seamlessly.
• Manage your trends directly from the dashboard interface.
• Make changes to your dashboards whenever you need to.

Create your first dashboard now!

Enhanced tools for Trends

We've expanded our Trends feature to make it even more powerful and user-friendly! Building on the foundation of our existing trends functionality, we've added new ways to create and manage trends, including AI-powered insights.

Here's what's new in Trends:

1. Trends library

• Browse pre-built trends for common analytics needs
• Quick-add ready-to-use trends with one click
• Search through available trend templates
• View descriptions of what each trend measures

2. Existing trends

• Add trends you've already created
• Reuse your custom-built trends
• Find previously created trends easily
• Add the same trend to multiple dashboards

3. Ask AI

• Ask questions about your data in everyday language
• Get AI-generated trends based on your questions
• Auto-create trends from your queries
• Get data insights through simple conversations

4. Build from scratch

• Create completely custom trends
• Choose your own metrics and events
• Set up custom filters and breakdowns
• Pick your preferred visualization type

From ready-made templates to AI assistance, creating trends has never been easier. These new tools complement our existing trends feature to give you even more ways to analyze and understand your data.

Already using trends? Try out these new creation methods to save time and discover new insights!

The big one for marketers - Facebook Paid Ads Attribution

We're excited to launch our new Paid Ads Attribution feature! Now, you can track and understand your advertising performance with precision. This powerful new addition helps you measure the true impact of your ad spend and identify which channels drive the best results for your business.

Here's what you can do with Paid Ads Attribution:

1. Conversion goal selection

• Choose specific conversion goals to track
• Analyze performance by conversion type

2. Attribution model settings

• Use different attribution model
• Understand which channels initiate customer journeys
• Clear attribution of conversion credit

3. Analysis time windows

• Set custom lookback windows (up to 90 days)
• Define the conversion period for analysis
• Flexible date range selection
• Track both recent and historical performance

4. Ad performance analysis

View by different levels:

• Source level analysis
• Campaign level breakdown
• Ad Set grouping
• Individual ad performance

Track key metrics:

• Spend
• Impressions
• Clicks
• CTR (Click-Through Rate)
• Visitor data

Start using Paid Ads Attribution today to optimize your advertising strategy and maximize your ROI. Whether you're running multiple campaigns or focusing on specific channels, you'll have all the insights you need to make data-driven decisions.

These new features represent a significant step forward in making Usermaven your complete analytics solution. Whether you're creating custom dashboards, generating AI-powered trends, or analyzing ad performance, you'll find these tools intuitive yet powerful.

We're excited to announce new features and improvements to Usermaven that will help better understand user behavior and streamline the analytics workflow.

Improvements in Trends analysis

We've expanded our Trends feature with new user activity metrics:

• Weekly Active Users (WAU) and Monthly Active Users (MAU) tracking.
• Specialized visualizations for active user analysis.
• Better insights into user engagement patterns.

These new metrics help to better track and understand how users engage with the product over time.

Histogram in Days to Convert

We've added a new histogram visualization to Attribution:

• Track the time it takes for users to convert.
• Analyze conversion patterns over different time periods.
• Gain insights into the conversion timeline.

This visual insight helps understand conversion patterns and optimize user journey timing.

Join Slack integration beta

Our Slack integration is now in private beta. Get Usermaven's web analytics reports delivered directly to your Slack channels, making it easy for teams to receive and discuss data where they already work. Want to try it out?

Fill out our quick access form to join the beta program. [Beta form link].

Journeys analysis updates

Now, we can filter User Journeys by segments:

• Filter journeys by User, Visitor, or Company level segments.
• Get focused insights into specific user groups.
• Analyze behavior patterns across different segments.

Start segmenting journeys today to discover valuable insights about different user groups.

Conversion rate threshold in Journeys

The conversion rate threshold in Journeys lets you set a minimum conversion rate for nodes to appear individually. Paths below this rate are grouped into "Others" for a cleaner view.

Example:

If the threshold is set to 10%, any paths with conversion rates under 10% (e.g., 3%, 7%) will be combined into "Others." This keeps the focus on higher-impact paths and simplifies analysis.

Platform improvements

From workspace management to data visualization, we've made numerous improvements across the platform to enhance your analytics workflow:

• Added an option to transfer billing when transferring a workspace.
• Conversion goals histogram data is now exportable.
• The "Set as default workspace" option has been added to the Workspaces list view with improved UI.
• Search functionality has been added for pinned events.
• Addressed loading issues for the pinned events histogram.
• Default currency now displays correctly in Attribution reports.
• Enhanced Contacts Hub with company-level feature usage insights.
• Fixed issues with segment attribute selection and date picker styling across the platform.

Each of these updates aims to make your analytics experience smoother and more reliable. We encourage you to explore these improvements and share your feedback with us.

We're excited to announce a set of new features and improvements to Usermaven designed to enhance your analytics experience and streamline your workflow.

🔗 Google BigQuery integration

New feature

We've launched our first data out integration with Google BigQuery. This integration allows you to:

• Seamlessly transfer raw event data to BigQuery for advanced analysis.
• Make use of advanced analytics and combine them with other data sources.
• Maintain data ownership and flexibility in your analytics stack.
• Enable deeper dives into your analytics data using BigQuery's powerful querying capabilities.

👥 Team collaboration enhancements

New feature

Add team members during workspace creation

You can now invite team members while setting up a new workspace. This feature helps you:

• Streamline the onboarding process for new projects.
• Collaborate with your team from day one.
• Set up permissions and roles efficiently.

Transfer workspace ownership

We've introduced the ability to transfer workspace ownership to other team members within the workspace. This new feature:

• Improves team management flexibility.
• Ensures continuity as team structures change.
• Simplifies administrative tasks for growing teams.

📌 Pinned events performance upgrade

Improvement

We've made significant improvements to our Pinned Events feature:

• Enhanced performance for faster data retrieval.
• Fixed minor bugs to maintain data accuracy.
• Improved reliability of pinned event tracking.

These updates ensure that your most important events are tracked accurately and efficiently.

📊 Trends improvements

Improvement

We've rolled out several enhancements to our Trends feature to make your data analysis more powerful and user-friendly:

• Table sorting: Easily sort your data to identify top performers or areas needing attention.
• Cumulative sum: The cumulative view option lets you visualize the total sum of your selected metric over time, making it easier to track overall growth and trends in your data.
• Stacked/unstacked bar charts: Choose between stacked or unstacked views for clearer data visualization.
• Improved UX for chart type selection: Quickly switch between chart types to find the best representation for your data.

• Various UI fixes and optimizations.

These improvements will help you analyze trends more effectively and make data-driven decisions with ease.

We're constantly working to improve Usermaven and provide you with the best analytics experience. We encourage you to explore these new features and share your feedback with us!

We're thrilled to announce a major update to Usermaven, introducing new features and improvements that will transform how you analyze and optimize your data & marketing efforts.

This update includes AI-powered insights, enhanced visualization tools, and improved navigation to help you make data-driven decisions more effectively.

🧠 AI Funnel Suggestions

Optimize your conversion paths with our new AI-powered funnel suggestions:

• Select a pageview or event as your conversion goal
• Receive AI-generated funnel suggestions based on common user paths
• View total conversions and conversion rates for each suggested funnel
• Easily create or edit funnel steps directly from the suggestions

Discover the most effective user journeys and improve your conversion rates with intelligent, data-driven recommendations.

📈 Introducing Trends: Visualize your data

NEW: Our new Trends feature allows you to track and analyze your product and website performance over time:

• Create custom trends to monitor key metrics and user behavior
• Track multiple metrics simultaneously for comprehensive analysis
• Choose from various chart types, including bar graphs, for clear data visualization
• Set custom date ranges and granularity (e.g., daily, weekly, monthly)
• Apply breakdowns to segment your data for deeper insights

Breakdown capabilities:

Event properties: Segment your data based on specific event attributes, such as button clicks, page views, or custom events

Session properties: Analyze trends based on session-level data, like session duration, device type, or user location

Key use cases:

• Track key metrics over time to understand performance changes
• Analyze A/B test results by comparing metrics across variants
• Visualize customer group behavior using User Attributes
• Identify long-term usage patterns for better planning
• Measure the impact of specific updates or features on overall engagement

🎯 Enhanced Attribution

We've upgraded our Attribution feature with new insights and improved visibility:

Conversion Paths:

• Visualize customer journeys from first touch to conversion
• Now includes percentages for each path, providing clearer insights into channel effectiveness
• Improved design for easier analysis and decision-making

Days to Convert:

NEW: Analyze how long it takes users to convert after their first interaction

• Identify opportunities to optimize your conversion funnel
• Understand the impact of time on your conversion rates

Use these enhanced views to refine your marketing strategy and improve ROI.

🧭 Streamlined navigation

We've updated our navigation to enhance your Usermaven experience:

• New top bar with quick access to important tools and settings
• Improved layout for better usability and faster navigation
• Easy toggle between light and dark modes
• Quick access to help resources and account settings

Enjoy a smoother, more intuitive workflow as you analyze your data and gain insights.

These updates are designed to help you gain deeper insights, optimize your marketing efforts, and make data-driven decisions more efficiently. We're continuously working to improve Usermaven and would love to hear your feedback on these new features!

Start exploring these powerful new tools today and discover new ways to grow your business with Usermaven.