We’ve added fresh improvements across Usermaven to make your analytics experience smoother and smarter than ever.

From the all-new S3 export integration to AI-powered insights and a refined interface, this release is all about giving you more control, more clarity, and more speed in every report you run.

Streamline your data flow with the new S3 export integration

We’re introducing a powerful new integration that lets you export your Usermaven event data directly to Amazon S3 or any S3-compatible object storage you control. This ensures you can manage, store, and analyze your analytics data in your own environment efficiently.

Here’s what’s new:

• Automatic daily exports from Usermaven’s ClickHouse system to your S3 bucket.
• Incremental updates ensure only new data is exported — no duplicates.
• Broad compatibility with AWS S3, Wasabi, MinIO, Cloudflare R2, DigitalOcean Spaces, and Hetzner.
• Optimized file structure organized by workspace and date for easier querying.
• Parquet format with compression for faster processing and reduced storage size.

This integration gives you full control of your analytics data, making it easier to feed insights into your data lake, warehouse, or BI tools.

Get started: Follow the S3 export help doc →

Multi-dimensional breakdowns and a redesigned Trend Builder

We’ve enhanced your analytics experience with powerful new updates that make data exploration faster and more intuitive.

Now, you can:

• Analyze data across multiple dimensions (up to three) for deeper trends and patterns.
• Build and customize trends easily with the redesigned Trend Builder interface.
• Track performance better with new metrics like CPA and improved ROAS labels.
• View data more clearly with refined tables, charts, and tooltips.

This release also includes important bug fixes, including corrected ROAS labels in the attribution table for more accurate reporting.

Improved AI-powered insights — now across all modules

We’re excited to announce a platform-wide update that enhances both analytics intelligence and user experience. With improved AI-powered insights and a unified interface, you can now explore data more efficiently and enjoy a cleaner, more consistent visual design.

Now, you can:

• See improved AI-powered insights across all your analytics modules.
• Use a unified purple-first palette for consistent visuals across modules.
• Work with refined charts and layouts with better spacing and readability.
• Navigate smoothly with improved side pane behavior and faster search.

This release also includes important bug fixes, specifically resolving issues with Paddle past-due notifications to ensure accurate billing messages and statuses.

Refreshed UI for smoother navigation across Usermaven

We’ve made several design and interface improvements to create a cleaner, more intuitive experience throughout the platform. These updates enhance how you move between workspaces and interpret your data for faster, more confident decision-making.

Now, you can:

• Switch workspaces easily with a cleaner, more user-friendly dropdown.
• Read trends faster with enhanced line stacked charts for clearer insights.

This update also includes important styling fixes to ensure consistent visuals and smoother interaction across the platform.

And that’s a wrap for this round of updates.

We’re already working on the next set of enhancements, so stay tuned for what’s coming next in Usermaven.

We recently introduced new branding colors in the Usermaven app to give the platform a fresh vibe. While many of you appreciated the update, we also heard from several customers who missed the warmth and personality of our earlier design.

At Usermaven, we take your feedback to heart — it helps us grow in the right direction. That’s why we’re excited to share that we’re bringing back an improved version of our signature look!

Here’s what’s new:

• 🎨 Refined original colors with better contrast and accessibility

• ⚡ A smoother, more cohesive visual experience across dashboards

• 💡 A modernized yet unmistakably “Usermaven” design

Thank you for sharing your thoughts and helping shape the evolution of Usermaven. The updated branding is now live — we hope it feels both refreshingly new and comfortably familiar.

We’re excited to unveil Usermaven’s refreshed visual theme, marking a new chapter in our product’s evolution.

✨ What’s New

You’ll notice a cleaner, modern color palette throughout the app — from dashboards and charts to reports and widgets. The new design moves away from the previous purplish tones to a look inspired by Tableau’s clarity and visual balance.

This update isn’t just about color. It’s part of our ongoing effort to:

• Improve readability for complex analytics data

• Enhance contrast and accessibility across different dashboards
• Bring consistency to visual elements throughout the platform

🎨 Why We Made This Change

Analytics is about clarity — and so should the interface that delivers it. Our design team wanted a look that better reflects the precision, maturity, and data-first focus that Usermaven stands for today.

We were inspired by tools like Tableau that prioritize clean data visualization, and we adapted that principle into our own unique identity.

This visual refresh represents “a new chapter for Usermaven” — one that focuses on usability, elegance, and trust in every pixel.

We’ve rolled out a fresh set of upgrades to help you dig deeper and move faster - like advanced retention analysis, exportable attribution data, instant report sending, flexible AND/OR logic for conversion goals, and much more.

Whether you're optimizing campaigns or refining product engagement, this release gives you sharper tools to act with confidence.

A brand new Retention feature - now in the main menu

We’ve launched an upgraded Retention experience, now available directly in the main menu. This new module replaces the older SaaS Insights > Retention view and brings more clarity, control, and visual power to understanding user retention.

• Visualize cohort retention week-over-week
• See how many users return in each period
• Segment by user types or behaviors with filters
• Break down retention by key properties (like plan, region, etc.)
• More accurate and scalable than the previous version

It’s retention done right, designed to help you measure stickiness and take action, fast.

Create more flexible conversion goals with AND/OR conditions

We’ve made conversion goal setup much more powerful by adding AND/OR logic support. Now you can define goals that better reflect real user behavior and complex journeys.

• Mix and match multiple conditions using AND or OR logic
• Combine page visits, custom events, pinned events, and more into one goal
• Control exactly what defines a successful conversion, from simple to advanced use cases
• Preview, filter, and refine your logic - all in a clean, guided UI

Whether you want to measure signups after viewing a demo page or sales with revenue values, this gives you the control to define success your way.

Export channel and paid ads data with one click

You can now export data from Channel/Source and Paid Ads attribution views directly to CSV.

• Export campaign performance, conversions, ROAS, CTR, and more

• Share attribution data easily with clients, teams, or external tools

• Great for custom reporting, auditing, and offline analysis

Whether you're reviewing paid performance or building a report, it’s now just one click away.

Send reports instantly with the new "Send now" option

You can now manually trigger any scheduled report from the Reports dashboard using the new “Send report now” option. Perfect for on-demand updates, no need to wait for the next scheduled time.

Some other fixes and improvements

Data Accuracy & Reporting

• Fixed weekly reports to correctly start from Sunday instead of an incorrect day
• Fixed measure filters not being applied properly - ensuring your data filters work correctly
• Fixed the first channel and source attribution in individual user profiles
• Fixed previous period comparison labels in trend analysis
• Fixed channel mapping data to show accurate attribution information

Charts & Visualizations

• Fixed chart axis labels positioning and styling for better readability
• Fixed the previous period data display in charts and trends

Page & Feature Issues

• Fixed the Funnels page display - now it loads and displays correctly
• Fixed date labels showing "Today" and "Yesterday" properly in the sidebar
• Fixed map visualization overlays - maps no longer covered by other elements
• Fixed mobile usability issues - improved experience on mobile devices

Event & Filtering

• Fixed event filtering - muted events now work correctly regardless of capitalization
• Fixed empty ad account handling - shows an appropriate message instead of errors when no ad accounts are connected

UI Elements

• Fixed help widget - now working properly for customer support access
• Fixed sidebar styling - improved background colors and navigation indicators

And this is just the beginning.

We’ve got more powerful features coming your way soon.

Stay tuned and keep analyzing smarter with Usermaven.

This release is all about giving you more control, clarity, and speed.

Whitelabel the entire Usermaven experience, sync CRM data from HubSpot, automate with our new REST API, and explore faster ways to build trends and segments.

Whether you're a marketer, product team, or agency - you’ll feel the difference right away.

Whitelabel is here - make Usermaven look 100% yours

You can now fully whitelabel your Usermaven workspace to reflect your brand - no coding, no hassle. Perfect for agencies and B2B SaaS platforms.

• Remove all Usermaven branding with a single toggle
• Add your brand name, logo, and favicon
• Use a custom domain to host the app at your own URL
• Choose from beautiful pre-set themes or create your own
• Send emails from your domain for a fully branded experience

Make Usermaven feel like it was built just for you.

HubSpot sync is live — see CRM status at a glance

Usermaven now syncs your HubSpot contacts and companies, displaying a HubSpot badge directly on user profiles and contact lists. Instantly know which users are in your CRM - no switching tools, no guesswork.

• View HubSpot badges on synced profiles in the user list
• See synced CRM properties (like company, deal stage, or lifecycle) inside each user’s profile
• Easily segment based on HubSpot data or combine it with product behavior
• Align sales and product teams with full visibility into the user journey - before and after becoming a contact

HubSpot + Usermaven = total lifecycle clarity.

REST API for Contacts & Workspaces is live

Developers, it’s your turn—Usermaven’s new REST API makes it easy to programmatically manage contacts and workspaces at scale.

• Read and update contact records (IDs, attributes, etc.) to sync with your CRM/CD

• Enrich user profiles or trigger workflows with automation tools

• Query workspace metadata to support provisioning, governance, and multi-workspace reporting

• Supports secure auth, flexible endpoints, and real-time updates

Start building: Explore the API docs →

Segment Filters, now faster and easier to use

We’ve upgraded the Segments builder to help you filter and build precise audiences in seconds. Whether you’re slicing by UTM tags, device type, or engagement, it's now smoother than ever.

• Use instant search or browse grouped attributes like Traffic Source, Activity, Device, Location, and more

• Select operators and values inline - no extra clicks

• Easily combine multiple conditions and save as a new segment

• Includes full support for first-touch UTM, referrer, channel, and more

Better targeting starts with better filtering - and now you've got both.

A cleaner, faster way to explore Trends

We’ve redesigned the Trend Builder UI to help you build charts and uncover insights with fewer clicks and more context.

• Quickly select from predefined metrics, event properties, and user attributes

• Apply one-click aggregations like Count, Unique, Min, Max, and more

• Use improved dimension filters to break down charts by Company, User, Session, Events, or Custom Properties

• Faster search and better grouping to help you slice and compare data instantly

With this upgrade, turning raw events into insights is smoother, faster, and way more intuitive.

Set as default option in the Website Analytics dropdown menu

You can now set a default domain directly from the Website Analytics domain selector—previously, this could only be done in Workspace Settings.

Your preferences now stick.

We remember your selections—like chosen attribution model(s)—across sessions, so reports open with your defaults and you don’t have to reselect every time.

Safety check for conversion goals

If you try to delete a goal that’s used anywhere, Usermaven will block the action and show a “Cannot Delete” dialog listing every dashboard/chart where it’s referenced. Remove those usages first to keep dashboards intact—no broken reports or missing metrics.

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📈 More is on the way

Think deeper AI insights, more integrations, and even smoother workflows. Stay tuned!

We’ve rolled out a fresh batch of features to help you enjoy deeper insights, stronger attribution, and tighter security, all without the busywork.

From AI-powered ad diagnostics and server-side conversion syncs to CRM integration with HubSpot and smarter funnel building, this release is designed to help marketers and product teams move faster and make better decisions, effortlessly.

Take a look at what’s new in this release:

Unify CRM and product analytics with HubSpot integration

Connecting HubSpot to Usermaven gives you a complete, unified view of your customer lifecycle. By blending CRM data with deep product analytics, behavioral tracking, and advanced attribution, you can now see the entire journey, from anonymous visitor to paying customer and beyond.

• Unify CRM records with product and website behavior: Know exactly what users did before and after they became contacts.
• Eliminate blind spots: Track the full journey across marketing, sales, and product touchpoints.
• Attribute revenue with precision: Identify which campaigns, pages, and in-app actions drive conversions and revenue.
• Build smarter segments: Combine CRM properties with behavioral data for highly specific targeting and insights.

Discover how Usermaven + HubSpot unlock true full-funnel analytics. See setup guide →

Send first-party conversions to Google Ads

Usermaven now automatically sends your first-party conversion events directly to Google Ads. This server-to-server connection gives ad networks accurate, reliable data to:

• Fuel smarter bidding & higher ROAS: Feed real conversion events (like sign-ups or sales) into ad algorithms.
• Bypass browser tracking limits: Send server-side events to overcome ad blockers and browser restrictions.
• Build powerful audiences: Create high-value remarketing lists and lookalikes using verified conversion data.
• Automate optimization: Usermaven keeps syncing conversions in near real-time for always-on campaign performance.

Here's the detailed guide: Learn more →

Meet AI-powered insights in Paid Ads Attribution

No more manual digging through raw ad data. Our new AI-powered insights engine now lives inside your Paid Ads Attribution dashboard, turning complex performance metrics into clear, actionable recommendations.

• Get executive summaries and diagnostics at a glance
• Detect drop-offs, tracking gaps, and budget inefficiencies
• Uncover campaign-level risks, growth opportunities, and scaling potential
• Understand performance trends through holistic, cross-channel attribution

Let AI handle the analysis, so you can focus on decisions that move the needle.

A cleaner way to set up conversion funnels

We’ve refined the funnel creation experience to make it faster and more intuitive.

Now, instead of picking between Visitor, User, or Company at every step, you can choose the funnel type upfront - User or Company (for B2B SaaS) - when creating or updating a funnel.

This small UI change makes setting up funnels smoother and keeps your workflow focused.

Added Two-Factor Authentication (2FA)

Your account security just got an upgrade. With 2FA enabled, you’ll need a verification code along with your password to log in. This extra layer of protection helps keep your workspace safe, even if your password is compromised.

Enjoy these new features, and keep an eye out, some exciting things are just around the corner.

We’ve packed this Usermaven update with high-impact features to boost your analytics game. From journey visualizations to report comparisons and smarter alerts, you now have more control, clarity, and automation than ever.

Whether you’re optimizing campaigns, tracking user flows, or keeping teams aligned, these new tools are built to make your life easier and your insights sharper.

Here's what we shipped in this release.

Visualize user paths like never before with Sankey view in Journeys

We’ve introduced a powerful new Sankey visualization in the Journeys section, designed to help you deeply understand how users navigate through your product or website - step by step.

• See exactly where users go next and where they drop off
• Control the path depth, user threshold, and grouping level for cleaner insights
• Use the drop-off legend to quickly identify friction points in the journey
• AI-powered path cleanup helps remove noisy loops for better clarity

This is a major upgrade for marketers, agencies, and product teams wanting to optimize flows and improve user experience.

Add comparison to your scheduled email reports

We’ve added a new Include comparison option when setting up scheduled email reports. Now, you can quickly understand how your key metrics stack up against the previous time period, directly from your inbox.

• Toggle comparison on or off when creating daily, weekly, or monthly reports
• Automatically get performance trends (up/down) for all key metrics
• Keep stakeholders updated with clear, contextual summaries

Stay informed without logging in, just open your email and get the full picture.

Stay informed with integration alerts

Never miss a beat - Usermaven now alerts you via email if an integration fails or a token expires. Stay on top of your syncs and resolve issues faster.

🚀 We'll talk about some other significant features of Usermaven in our next update:

Maven AI, HubSpot integration, conversion sync, etc.

Keep enjoying smarter analytics with Usermaven.

We’ve rolled out a fresh batch of updates designed to make your analytics experience faster, clearer, and more powerful.

From visual upgrades and better organization to deeper attribution and trend tracking, you’ll now get insights that are easier to summarize and act on.

Dive into the latest improvements below.

Spot trends instantly with the new "Pulse" view

We’ve added a new Pulse option to Trends to help you visualize your metrics more intuitively. With Pulse enabled, you’ll see a smooth, flowing line that makes it easier to detect activity patterns and spot anomalies at a glance.

• Quickly grasp the rhythm of your data with the pulse-style curve
• Great for visualizing user engagement or traffic over time

• Easily toggle it on or off based on your preference

Whether you’re tracking page views, events, or any custom metric, Pulse adds clarity and flow to your trend charts.

Visualize progress at a glance with the new "Gauge" view

We’ve added a sleek Gauge view to Trends, giving you a powerful new way to visualize your metric performance as a percentage or total value.

• Instantly understand how close you are to your goals
• Great for KPIs like conversion rates, completion percentages, or capacity metrics
• Choose it from the chart options in any trend to add visual clarity

With Gauge, monitoring your key metrics becomes more intuitive and visually engaging.

Organize your trends with folders

Managing multiple trends just got a whole lot easier! You can now create folders inside the Trends module to group related insights and keep your workspace tidy.

• Create custom folders to organize your trend reports

• Group trends by project, department, use case - whatever fits your workflow

• Makes navigation and access faster, especially for power users

Perfect for teams working with large sets of trends or tracking different initiatives.

Find conversion journeys faster with "Search" in conversion paths

Digging through long customer journeys just got easier! You can now search within the Conversion Paths section of the Attribution module to quickly find the exact paths you’re looking for.

• Instantly locate specific traffic sources or sequences
• Analyze customer journeys without endless scrolling
• Speed up your attribution insights across campaigns

Perfect for marketers who want to stay efficient while tracking what’s really driving conversions.

"Totals" row added across all attribution reports

You can now see totals at a glance in all major attribution views, including Channel/Source, Content, and Paid Ads. This update brings clarity and efficiency to your reporting workflow by summarizing all your key metrics in one neat row.

• Swiftly view total visitors, conversions, and value in Channel/Source and Content attribution
• See total ad spend, impressions, clicks, and CTR in Paid Ads attribution
• No more manual calculations, just quick, complete insights

This makes it easier than ever to understand your overall performance and report results with confidence.

Also, you can now switch between Channel and Source views when analyzing performance by attribution models, giving you more flexibility and granularity in your insights.

Bar graphs now available in product engagement SaaS Insights

We’ve revamped all visualizations in the Product Engagement section, switching from line graphs to bar graphs for a more impactful and easy-to-read display.

This applies across:

• Daily Active Users (DAU)
• Weekly Active Users (WAU)
• Monthly Active Users (MAU)
• DAU/WAU and DAU/MAU ratios

This update brings more clarity to how your users are engaging with your product: daily, weekly, and monthly.

Custom dashboards now more responsive across devices

We’ve enhanced the responsiveness of custom dashboards so you can enjoy a smoother, more consistent experience, whether you’re viewing insights on desktop, tablet, or mobile.

• Dashboards adjust more elegantly to any screen size
• Easier to interact with widgets and charts on smaller devices
• Improved layout fluidity and visual consistency

Now your dashboards work just as hard on the go as they do in the office.

That's all for now.

That’s a wrap on this round of updates, packed with new ways to analyze, visualize, and stay organized. And we’re just getting started! Stay tuned for even more powerful features coming your way soon, including Maven AI 2.0, HubSpot integration, auto-tracking of forms, and more. 🚀

We're excited to announce several powerful additions to Usermaven that will help marketers and product teams gain deeper insights with less effort. These updates expand your analytics capabilities while keeping our commitment to privacy-friendly data collection.

Bing ads integration

Connect your Bing ads campaigns directly with Usermaven analytics for comprehensive performance tracking. Now you can:

• Monitor ad campaign performance alongside other marketing channels
• Track conversions from Bing Ads with precision
• Make data-driven decisions to optimize your ad spend
• Analyze Bing Ads in the paid ads attribution section alongside Google Ads, Meta Ads, and LinkedIn Ads
• Improve attribution accuracy with multi-touch attribution models for all your paid campaigns
• Get detailed conversion tracking to understand which Bing Ads drive the most valuable customer actions

Share custom dashboards

Create personalized analytics views and share them with anyone. This new feature allows you to:

• Build custom dashboards focused on metrics that matter to specific stakeholders
• Share analytics insights securely with team members or clients

Previously, you could create custom dashboards beyond Usermaven's pre-built options and choose whether to keep them private or share them with your team.

• Now, sharing is even easier - simply click the share button in the top right corner to generate a link that you can send to anyone, even those outside your organization.

Pin dashboards

Keep your most important metrics front and center with the new Pin dashboard feature:

• Pin your favorite dashboards for quick access
• Save time by immediately accessing your most-used data views
• Customize your workspace based on your analysis priorities

Responsive mobile view for web analytics

Access your analytics data anywhere with our new mobile-optimized interface:

• View critical metrics on any device with a responsive design
• Check campaign performance on the go
• Get the same powerful insights with a mobile-friendly experience

These updates are available now! Log in to your Usermaven account to start using these new features. As always, we welcome your feedback to help us continue improving your analytics experience.

Hi everyone,

Earlier today, you might have noticed some trouble logging into Usermaven. We experienced a brief outage due to recent Cloudflare API changes. Our team quickly jumped in to resolve this, and we're happy to report that everything is now fully operational.

We understand how much you rely on Usermaven for your analytics, and we genuinely appreciate your patience and understanding during this hiccup. If you're still experiencing any issues or have questions, feel free to reach out, we're here to help!

Thanks for your continued trust and support!

- The Usermaven Team