We’ve rolled out a powerful set of new updates in Usermaven.

This release includes Form Tracking, custom metrics in Paid Ads Attribution, comparisons by period in reports, and improved goal tracking. You’ll also see enhancements across Journeys, Alerts, and integrations designed to simplify everyday analysis.

Together, these updates reduce manual work and deliver clearer, more consistent reporting across the tracking workflow.

Introducing the all-new Form Tracking

Form Tracking is now available in Usermaven, giving you visibility into how your forms perform and how submissions turn into leads.

With Forms Tracking, you can:

• View all detected forms in one organized list with submission counts and recent activity.
• Open detailed views to see where forms appear and how they perform over time.
• Map form fields directly to lead properties inside Contacts Hub.
• Automatically convert mapped submissions into leads without manual setup.
• Enable form tracking in WordPress using a dedicated tracking option.

This update makes it easier to track form performance, connect submissions to leads, and manage everything in one place.

Learn more about Forms Tracking here.

Create custom metrics in Paid Ads Attribution

You can create custom calculated metrics directly within Paid Ads Attribution to measure ad performance your way.

Choose between Simple mode for quick metric combinations or Advanced mode to build custom formulas using metric placeholders, operators, or pre-built templates.

• Combine existing metrics using operators.
• Write custom expressions using metric placeholders.
• Select display formats such as Number, Currency, or Percent.
• Use built-in validation to ensure formulas are structured correctly.

This capability allows teams to tailor Paid Ads Attribution to their specific reporting needs.

More control in Journeys with pinned events

Journeys now support pinned events, allowing you to build journey reports around the key actions you’ve marked as important.

When creating a journey, you can:

• Select a pinned event as the starting point.
• Include pinned events alongside auto-captured events in the journey view.
• Keep pinned events consistently visible when they are enabled.

This makes it easier to analyze user paths around important actions such as sign-ups, purchases, or CTA clicks.

Track revenue goals in your preferred currency

Set and track financial goals in your local currency without manual calculations.

• Define goal values in your preferred currency.
• Automatically convert revenue data for consistent reporting.
• Avoid discrepancies caused by exchange rate differences.

This update makes revenue tracking more accurate and more practical for global teams operating across multiple currencies.

Web Analytics reports now support period comparison

You can compare performance directly inside your Web Analytics reports.

• Use the “Compare with previous period” toggle when creating a key stats report.
• View percentage changes alongside your primary metrics.
• Share reports that clearly highlight performance differences across time periods.

This makes recurring reports more insightful and helps teams quickly understand what improved and what declined.

✨ Additional improvements and enhancements

Alongside the major releases, we’ve delivered several improvements across alerts, analytics, integrations, and usability:

• Added funnel step abandonment alerts to notify teams when a significant number of users drop off at a specific funnel step.

• Introduced traffic drop alerts to flag sudden tracking interruptions or sharp declines.

• Enabled manual integration sync to trigger integrations on demand for fresh data.

• Added screen resolution tracking to provide better visibility into visitor device usage.

• Included YouTube tutorial links inside key sections like Top Pages and Attribution for quicker guidance.

• Improved sorting and layout behavior across analytics tables for smoother data exploration.

• Added bot traffic visibility inside Contacts Hub for a more complete activity history.

🐛 Bug fixes and stability improvements

We’ve addressed several issues to improve accuracy and reliability across Usermaven. This includes refinements to Attribution reporting, activity tracking, timezone handling, and sorting behavior in analytics views.

These updates help maintain a smoother and more dependable experience across the platform.

We’re excited to see how you put these new features to work.

More improvements are on the way to strengthen how you track and report inside Usermaven.

Stay tuned!

Usermaven started off the year with a powerful set of upgrades.

This release brings smarter AI-powered summaries, more flexible funnel analysis, clearer usage visibility, and stronger controls across the platform.

Each improvement is built to remove friction and bring insights to the surface faster.

And we’re just getting started.

AI-powered summaries expanded across scheduled reports

AI-powered summaries are now available across more scheduled report types, helping you quickly understand what changed without digging through every metric.

• Set up AI summaries through scheduled reports directly from analytics modules, including Journeys, Funnels, Trends, Retention, and Attribution.
• Get clear, written explanations highlighting key changes and performance patterns.
• Share summaries automatically via email or Slack on your chosen schedule.

This makes recurring reports easier to read, easier to share, and faster to act on.

Segment filters added to Funnels

Funnels are now more flexible with built-in support for Segment-based filtering.

• Apply Segment filters directly inside funnel analysis.
• Analyze conversion behavior for specific Visitor, User, or Company segments.
• Narrow funnel insights to focused audience groups without changing the funnel setup.

This helps you understand how different audiences move through your funnels with greater precision.

Deeper HubSpot integration in the Contacts Hub

The Contacts Hub now brings richer HubSpot data into your analytics workflow, making it easier to connect CRM data with product insights.

• View HubSpot companies' data directly within the Contacts Hub.
• Use HubSpot attributes when building Segments, with autocomplete for faster filtering.
• Create Conversion Goals from HubSpot events through a redesigned Events workflow.

This update makes it simpler to work with HubSpot data inside Usermaven and build more meaningful segments, goals, and insights across teams.

Event usage auditing with billing-period history

Event usage is now easier to review and understand across billing periods.

• See event usage grouped by billing period directly in Plan & Billing.
• Review total billable events before a billing cycle closes.
• Access event breakdowns to better understand how usage adds up over time.

This update helps teams monitor usage more confidently and avoid surprises.

To learn more about how usage and billing work, click here.

Additional product updates

Alongside the major updates, we’ve shipped several smaller enhancements:

• Added S3 token monitoring and validation, with email alerts for failed or expired checks.
• Expanded Attribution models to show all contact types for complete analysis.
• Improved Event Activity search with support for link-based filtering.
• Introduced infinite scrolling in Events Activity for smoother browsing.
• Updated shared dashboards to respect the creator’s saved default date range.
• Strengthened privacy compliance for cookieless tracking on WordPress sites.

✨ UI and usability improvements

We refined several areas of the interface to improve clarity and consistency.

This includes better layouts, improved table behavior, cleaner report creation flows, and clearer no-data states across key analytics views.

⚙️ Bug fixes and performance improvements

We addressed multiple stability and performance issues across the app.

These fixes improve loading times, data accuracy, billing reliability, and overall responsiveness.

📈 That’s it for this update!

All of the updates in this release are available and ready to use.

More updates will follow soon.

Get ready for a smoother, more intuitive Usermaven experience.

With powerful updates like enhanced attribution tracking and auto-generated GSC dashboards, accessing the insights you need has never been easier.

It’s time to power up your reports, save time, and get back to what really counts!

New report types and enhanced scheduling

We have introduced new report types and improved scheduling options to make tracking your data easier and more flexible.

• Create customer journey, attribution, and trend reports for deeper insights into user behavior.
• Get quick insights with summary reporting for the dashboard and retention reports.
• Schedule reports daily, weekly, or monthly for automatic updates.

These updates help you stay on top of your metrics with less effort, so you can focus on what matters most.

Spend-period attribution mode with look-ahead feature

Track ad performance more effectively with the new spend-period attribution mode and look-ahead feature.

• Measure conversions based on the spend period for better clarity on ad performance.
• The look-ahead feature shows the ongoing impact of clicks on future conversions.

Now, you can gain a clearer view of how your ad spend drives long-term results.

Attribution lookback window now extended to 365 days

We've extended the lookback window for attribution to 365 days, giving you a full year of insights.

• Track how your marketing efforts influence conversions over a longer period.
• Compare attribution models across a year of data for a clearer view of your performance.

This update helps you better understand the long-term impact of your campaigns.

HubSpot deal goal suggestions

Setting up conversion goals just got easier with the new HubSpot deal goal suggestions UI.

• Quickly add goals based on deal stages like "Closed Won" or "Appointment Scheduled."
• Easily track deal progress through various pipeline stages with minimal effort.

Now, you can streamline goal creation and stay focused on your key metrics without the hassle.

Event property filters for funnels

Event property filters bring more precision to your funnel analysis.

You can now refine your funnels by tracking conversions based on specific event details, giving you clearer insights into your data.

Additional improvements & fixes

We’ve rolled out several updates designed to improve functionality and make your workflow smoother. Here’s a look at what’s new:

• Attribution visualizations now feature timelines and tooltips for easier data tracking.
• The GSC dashboard is auto-created during the first setup, saving you time.
• Data maturity metrics are now available for deeper performance insights.
• The attribution header and report forms have been optimized for a smoother experience.
• Error messages for S3 token validation are now more explicit with detailed reporting.
• The email report feature has been enhanced for smoother performance.
• Resolved issues with email and Slack report notifications to ensure reliable delivery.

And that’s a wrap on this round of updates!

But don’t worry: we’ve got even more exciting updates coming your way.

Stay tuned for what’s next. ✨

We’ve been busy refining the Usermaven experience, and this release brings a fresh set of updates to make your daily workflow smoother and more helpful.

The latest improvements touch reporting, attribution, integrations, and dashboards giving you a more reliable experience end-to-end.

AI powered summaries now available in scheduled reports

We’ve added AI-powered summaries to your email and Slack Web Analytics reports, making it easier to understand what changed each week without reading every metric.

Now, you can:

• Enable AI summaries in your scheduled Web Analytics reports.
• Get a short narrative explanation highlighting key changes in your data.
• Share clearer weekly insights with teammates via email or Slack.
• Save time by letting AI interpret the most important trends for you.

This update makes your scheduled reports more useful at a glance, helping you stay informed without extra effort.

Create full Attribution reports inside Trends

You can now create Attribution reports directly from the Trends builder, giving you a quicker and more flexible way to analyze conversion performance.

• Create Attribution reports inside Trends without switching to another module.
• Choose your Attribution goal and lookback window directly in the Trend setup.
• Explore influenced conversions with multiple breakdown dimensions.
• Save these Attribution reports and use them when building pre-built Attribution dashboards.

This makes Attribution analysis easier to access and simpler to turn into dashboard-ready insights.

New Paid Ads tables and charts added to dashboards

You can now add Paid Ads attribution insights directly to your custom dashboards for a clearer view of channel performance.

• Add Paid Ads tables and bar charts to any dashboard.
• Compare ad sources and campaigns using attribution-based metrics.
• Spot high-performing ads with clear visual breakdowns.
• Review paid ads results across models, sources, and ad sets in one place.

This update finally brings paid ads attribution into your dashboard workflow, making it easier to monitor campaign impact.

Reconnect your integrations with one click

You can now easily reconnect any social or ad integration without redoing the full setup.

• Reconnect integrations instantly with the new one-click reconnect button.
• Fix expired or invalid tokens without removing or re-adding accounts.
• Keep your ad and analytics data syncing smoothly with fewer interruptions.
• See the connection status clearly so you always know when action is needed.

You can now handle connected platforms more easily while keeping your data sync uninterrupted.

Added a simple checklist for integrations setup

We’ve added a clear checklist to help you set up your integrations correctly from the start.

• See required setup steps upfront before connecting an integration.
• Review UTM requirements to ensure accurate campaign tracking.
• Add the ad_id parameter when needed for attribution accuracy.
• Confirm pixel installation to make sure conversions are captured.

These guided steps help prevent setup issues and ensure your integrations sync smoothly from day one.

Improved security with server token regeneration option

You can now regenerate your server token whenever needed, giving you more control over security and access.

• Regenerate your server token instantly with a single click.
• Keep your tracking setup secure by updating tokens regularly.
• Replace compromised or outdated tokens quickly without disrupting your project.
• Maintain clean access management with easier token rotation.

Other improvements and fixes

We’ve also made several refinements to keep everything running smoothly across the platform.

• Adjusted Google Search Console data to account for anonymous queries and ensure accurate reporting.
• Added caching to Paid Ads Attribution to deliver faster load times and more stable performance.
• Updated custom event handling so events containing symbols like + or – display correctly.
• Improved Saved Views so event attributes in property fields are stored consistently.
• Refined whitelabel colors in the navigation menu and left pane for a cleaner, branded appearance.

• Updated the custom event detailed view to include current-day data as expected.

🚀 More updates are coming soon

We are working on fresh enhancements that will help you move through your analytics with more confidence and less effort.

Better insights and a smoother experience are already on the way.

Stay tuned!

We’ve added fresh improvements across Usermaven to make your analytics experience smoother and smarter than ever.

From the all-new S3 export integration to AI-powered insights and a refined interface, this release is all about giving you more control, more clarity, and more speed in every report you run.

Streamline your data flow with the new S3 export integration

We’re introducing a powerful new integration that lets you export your Usermaven event data directly to Amazon S3 or any S3-compatible object storage you control. This ensures you can manage, store, and analyze your analytics data in your own environment efficiently.

Here’s what’s new:

• Automatic daily exports from Usermaven’s ClickHouse system to your S3 bucket.
• Incremental updates ensure only new data is exported — no duplicates.
• Broad compatibility with AWS S3, Wasabi, MinIO, Cloudflare R2, DigitalOcean Spaces, and Hetzner.
• Optimized file structure organized by workspace and date for easier querying.
• Parquet format with compression for faster processing and reduced storage size.

This integration gives you full control of your analytics data, making it easier to feed insights into your data lake, warehouse, or BI tools.

Get started: Follow the S3 export help doc →

Multi-dimensional breakdowns and a redesigned Trend Builder

We’ve enhanced your analytics experience with powerful new updates that make data exploration faster and more intuitive.

Now, you can:

• Analyze data across multiple dimensions (up to three) for deeper trends and patterns.
• Build and customize trends easily with the redesigned Trend Builder interface.
• Track performance better with new metrics like CPA and improved ROAS labels.
• View data more clearly with refined tables, charts, and tooltips.

This release also includes important bug fixes, including corrected ROAS labels in the attribution table for more accurate reporting.

Improved AI-powered insights — now across all modules

We’re excited to announce a platform-wide update that enhances both analytics intelligence and user experience. With improved AI-powered insights and a unified interface, you can now explore data more efficiently and enjoy a cleaner, more consistent visual design.

Now, you can:

• See improved AI-powered insights across all your analytics modules.
• Use a unified purple-first palette for consistent visuals across modules.
• Work with refined charts and layouts with better spacing and readability.
• Navigate smoothly with improved side pane behavior and faster search.

This release also includes important bug fixes, specifically resolving issues with Paddle past-due notifications to ensure accurate billing messages and statuses.

Refreshed UI for smoother navigation across Usermaven

We’ve made several design and interface improvements to create a cleaner, more intuitive experience throughout the platform. These updates enhance how you move between workspaces and interpret your data for faster, more confident decision-making.

Now, you can:

• Switch workspaces easily with a cleaner, more user-friendly dropdown.
• Read trends faster with enhanced line stacked charts for clearer insights.

This update also includes important styling fixes to ensure consistent visuals and smoother interaction across the platform.

And that’s a wrap for this round of updates.

We’re already working on the next set of enhancements, so stay tuned for what’s coming next in Usermaven.

We recently introduced new branding colors in the Usermaven app to give the platform a fresh vibe. While many of you appreciated the update, we also heard from several customers who missed the warmth and personality of our earlier design.

At Usermaven, we take your feedback to heart — it helps us grow in the right direction. That’s why we’re excited to share that we’re bringing back an improved version of our signature look!

Here’s what’s new:

• 🎨 Refined original colors with better contrast and accessibility

• ⚡ A smoother, more cohesive visual experience across dashboards

• 💡 A modernized yet unmistakably “Usermaven” design

Thank you for sharing your thoughts and helping shape the evolution of Usermaven. The updated branding is now live — we hope it feels both refreshingly new and comfortably familiar.

We’re excited to unveil Usermaven’s refreshed visual theme, marking a new chapter in our product’s evolution.

✨ What’s New

You’ll notice a cleaner, modern color palette throughout the app — from dashboards and charts to reports and widgets. The new design moves away from the previous purplish tones to a look inspired by Tableau’s clarity and visual balance.

This update isn’t just about color. It’s part of our ongoing effort to:

• Improve readability for complex analytics data

• Enhance contrast and accessibility across different dashboards
• Bring consistency to visual elements throughout the platform

🎨 Why We Made This Change

Analytics is about clarity — and so should the interface that delivers it. Our design team wanted a look that better reflects the precision, maturity, and data-first focus that Usermaven stands for today.

We were inspired by tools like Tableau that prioritize clean data visualization, and we adapted that principle into our own unique identity.

This visual refresh represents “a new chapter for Usermaven” — one that focuses on usability, elegance, and trust in every pixel.

We’ve rolled out a fresh set of upgrades to help you dig deeper and move faster - like advanced retention analysis, exportable attribution data, instant report sending, flexible AND/OR logic for conversion goals, and much more.

Whether you're optimizing campaigns or refining product engagement, this release gives you sharper tools to act with confidence.

A brand new Retention feature - now in the main menu

We’ve launched an upgraded Retention experience, now available directly in the main menu. This new module replaces the older SaaS Insights > Retention view and brings more clarity, control, and visual power to understanding user retention.

• Visualize cohort retention week-over-week
• See how many users return in each period
• Segment by user types or behaviors with filters
• Break down retention by key properties (like plan, region, etc.)
• More accurate and scalable than the previous version

It’s retention done right, designed to help you measure stickiness and take action, fast.

Create more flexible conversion goals with AND/OR conditions

We’ve made conversion goal setup much more powerful by adding AND/OR logic support. Now you can define goals that better reflect real user behavior and complex journeys.

• Mix and match multiple conditions using AND or OR logic
• Combine page visits, custom events, pinned events, and more into one goal
• Control exactly what defines a successful conversion, from simple to advanced use cases
• Preview, filter, and refine your logic - all in a clean, guided UI

Whether you want to measure signups after viewing a demo page or sales with revenue values, this gives you the control to define success your way.

Export channel and paid ads data with one click

You can now export data from Channel/Source and Paid Ads attribution views directly to CSV.

• Export campaign performance, conversions, ROAS, CTR, and more

• Share attribution data easily with clients, teams, or external tools

• Great for custom reporting, auditing, and offline analysis

Whether you're reviewing paid performance or building a report, it’s now just one click away.

Send reports instantly with the new "Send now" option

You can now manually trigger any scheduled report from the Reports dashboard using the new “Send report now” option. Perfect for on-demand updates, no need to wait for the next scheduled time.

Some other fixes and improvements

Data Accuracy & Reporting

• Fixed weekly reports to correctly start from Sunday instead of an incorrect day
• Fixed measure filters not being applied properly - ensuring your data filters work correctly
• Fixed the first channel and source attribution in individual user profiles
• Fixed previous period comparison labels in trend analysis
• Fixed channel mapping data to show accurate attribution information

Charts & Visualizations

• Fixed chart axis labels positioning and styling for better readability
• Fixed the previous period data display in charts and trends

Page & Feature Issues

• Fixed the Funnels page display - now it loads and displays correctly
• Fixed date labels showing "Today" and "Yesterday" properly in the sidebar
• Fixed map visualization overlays - maps no longer covered by other elements
• Fixed mobile usability issues - improved experience on mobile devices

Event & Filtering

• Fixed event filtering - muted events now work correctly regardless of capitalization
• Fixed empty ad account handling - shows an appropriate message instead of errors when no ad accounts are connected

UI Elements

• Fixed help widget - now working properly for customer support access
• Fixed sidebar styling - improved background colors and navigation indicators

And this is just the beginning.

We’ve got more powerful features coming your way soon.

Stay tuned and keep analyzing smarter with Usermaven.

This release is all about giving you more control, clarity, and speed.

Whitelabel the entire Usermaven experience, sync CRM data from HubSpot, automate with our new REST API, and explore faster ways to build trends and segments.

Whether you're a marketer, product team, or agency - you’ll feel the difference right away.

Whitelabel is here - make Usermaven look 100% yours

You can now fully whitelabel your Usermaven workspace to reflect your brand - no coding, no hassle. Perfect for agencies and B2B SaaS platforms.

• Remove all Usermaven branding with a single toggle
• Add your brand name, logo, and favicon
• Use a custom domain to host the app at your own URL
• Choose from beautiful pre-set themes or create your own
• Send emails from your domain for a fully branded experience

Make Usermaven feel like it was built just for you.

HubSpot sync is live — see CRM status at a glance

Usermaven now syncs your HubSpot contacts and companies, displaying a HubSpot badge directly on user profiles and contact lists. Instantly know which users are in your CRM - no switching tools, no guesswork.

• View HubSpot badges on synced profiles in the user list
• See synced CRM properties (like company, deal stage, or lifecycle) inside each user’s profile
• Easily segment based on HubSpot data or combine it with product behavior
• Align sales and product teams with full visibility into the user journey - before and after becoming a contact

HubSpot + Usermaven = total lifecycle clarity.

REST API for Contacts & Workspaces is live

Developers, it’s your turn—Usermaven’s new REST API makes it easy to programmatically manage contacts and workspaces at scale.

• Read and update contact records (IDs, attributes, etc.) to sync with your CRM/CD

• Enrich user profiles or trigger workflows with automation tools

• Query workspace metadata to support provisioning, governance, and multi-workspace reporting

• Supports secure auth, flexible endpoints, and real-time updates

Start building: Explore the API docs →

Segment Filters, now faster and easier to use

We’ve upgraded the Segments builder to help you filter and build precise audiences in seconds. Whether you’re slicing by UTM tags, device type, or engagement, it's now smoother than ever.

• Use instant search or browse grouped attributes like Traffic Source, Activity, Device, Location, and more

• Select operators and values inline - no extra clicks

• Easily combine multiple conditions and save as a new segment

• Includes full support for first-touch UTM, referrer, channel, and more

Better targeting starts with better filtering - and now you've got both.

A cleaner, faster way to explore Trends

We’ve redesigned the Trend Builder UI to help you build charts and uncover insights with fewer clicks and more context.

• Quickly select from predefined metrics, event properties, and user attributes

• Apply one-click aggregations like Count, Unique, Min, Max, and more

• Use improved dimension filters to break down charts by Company, User, Session, Events, or Custom Properties

• Faster search and better grouping to help you slice and compare data instantly

With this upgrade, turning raw events into insights is smoother, faster, and way more intuitive.

Set as default option in the Website Analytics dropdown menu

You can now set a default domain directly from the Website Analytics domain selector—previously, this could only be done in Workspace Settings.

Your preferences now stick.

We remember your selections—like chosen attribution model(s)—across sessions, so reports open with your defaults and you don’t have to reselect every time.

Safety check for conversion goals

If you try to delete a goal that’s used anywhere, Usermaven will block the action and show a “Cannot Delete” dialog listing every dashboard/chart where it’s referenced. Remove those usages first to keep dashboards intact—no broken reports or missing metrics.

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📈 More is on the way

Think deeper AI insights, more integrations, and even smoother workflows. Stay tuned!

We’ve rolled out a fresh batch of features to help you enjoy deeper insights, stronger attribution, and tighter security, all without the busywork.

From AI-powered ad diagnostics and server-side conversion syncs to CRM integration with HubSpot and smarter funnel building, this release is designed to help marketers and product teams move faster and make better decisions, effortlessly.

Take a look at what’s new in this release:

Unify CRM and product analytics with HubSpot integration

Connecting HubSpot to Usermaven gives you a complete, unified view of your customer lifecycle. By blending CRM data with deep product analytics, behavioral tracking, and advanced attribution, you can now see the entire journey, from anonymous visitor to paying customer and beyond.

• Unify CRM records with product and website behavior: Know exactly what users did before and after they became contacts.
• Eliminate blind spots: Track the full journey across marketing, sales, and product touchpoints.
• Attribute revenue with precision: Identify which campaigns, pages, and in-app actions drive conversions and revenue.
• Build smarter segments: Combine CRM properties with behavioral data for highly specific targeting and insights.

Discover how Usermaven + HubSpot unlock true full-funnel analytics. See setup guide →

Send first-party conversions to Google Ads

Usermaven now automatically sends your first-party conversion events directly to Google Ads. This server-to-server connection gives ad networks accurate, reliable data to:

• Fuel smarter bidding & higher ROAS: Feed real conversion events (like sign-ups or sales) into ad algorithms.
• Bypass browser tracking limits: Send server-side events to overcome ad blockers and browser restrictions.
• Build powerful audiences: Create high-value remarketing lists and lookalikes using verified conversion data.
• Automate optimization: Usermaven keeps syncing conversions in near real-time for always-on campaign performance.

Here's the detailed guide: Learn more →

Meet AI-powered insights in Paid Ads Attribution

No more manual digging through raw ad data. Our new AI-powered insights engine now lives inside your Paid Ads Attribution dashboard, turning complex performance metrics into clear, actionable recommendations.

• Get executive summaries and diagnostics at a glance
• Detect drop-offs, tracking gaps, and budget inefficiencies
• Uncover campaign-level risks, growth opportunities, and scaling potential
• Understand performance trends through holistic, cross-channel attribution

Let AI handle the analysis, so you can focus on decisions that move the needle.

A cleaner way to set up conversion funnels

We’ve refined the funnel creation experience to make it faster and more intuitive.

Now, instead of picking between Visitor, User, or Company at every step, you can choose the funnel type upfront - User or Company (for B2B SaaS) - when creating or updating a funnel.

This small UI change makes setting up funnels smoother and keeps your workflow focused.

Added Two-Factor Authentication (2FA)

Your account security just got an upgrade. With 2FA enabled, you’ll need a verification code along with your password to log in. This extra layer of protection helps keep your workspace safe, even if your password is compromised.

Enjoy these new features, and keep an eye out, some exciting things are just around the corner.