New updates and improvements to Usermaven

  1. Detailed event activity view, integration, and more...

    New Feature

    Event detailed activity view

    We're excited to announce the rollout of our new feature that provides a comprehensive look into your event activities. With this update, you now have the ability to dive into a detailed view of each event, complete with an associated timeline. Notably, the event detail view includes the ability to examine the properties or attributes of each event.


    For example, in the case of a subscription purchase event, you can view attributes such as the amount, plan, and currency.With this information at your fingertips, you can gain valuable insights into user behavior. For instance, you can easily determine which subscription plan is most popular among your users.


    Private Beta: Integration

    Great news for users! We're thrilled to introduce our new integration with, now in private beta. This integration allows you to add Usermaven as a destination and begin forwarding events from Segment directly to Usermaven.

    Kickstarting the Segment integration is simple. Visit the Workspace Setup and select the Segment option. From there, you'll find all the instructions you need to get started.


    By bridging Segment with Usermaven, we're making it easier than ever for you to manage and analyze your event data. Try it out and let us know your feedback!

    Toggle for Weekly/Monthly Reports

    In response to your feedback, we're pleased to announce a new customization feature: the ability to turn off weekly or monthly reports.


    You can now control the delivery of these reports at the workspace level. Once turned off, neither you nor your team members will receive these reports.

    Other improvements

    • Workspace Setup UI Enhancement: The interface of the Workspace Setup page has been redesigned to display one step at a time, improving the overall user experience.
    • Segment Filter Optimization: In the Product Insights and Contacts Hub, the Segment filter is now significantly faster. This update addresses previous delays in results retrieval.
    • Segment Result Fix: We've addressed an issue in Segment where results were incorrectly returned in cases where an event had not been performed a specified number of times.
    • Additional Improvements: We've made a number of other minor enhancements and fixes to improve your Usermaven experience.

    Coming next in Usermaven

    • Journeys to visualize paths users take to complete certain actions on your website and in-app.
    • We're introducing the ability to view the initial page and the first touch point/channel for each contact in the Contacts Hub.
    • Get ready for a more in-depth look at user journeys, product engagement, and adoption on the User Overview page.
    • We're working on a major new feature for Usermaven that we believe you'll be thrilled about. Keep an eye out for a sneak peek coming soon!


  2. AI-powered funnel insights, funnel alias, plugin and a lot more.

    New Feature

    AI-Powered funnel insights

    Our Funnels module just got a significant upgrade with the introduction of AI-powered insights. Now, you can easily identify the top-performing sources, channels, devices, and countries driving conversions for your funnels. Conversely, you can also pinpoint areas that need improvement and focus your efforts accordingly.


    Funnel alias

    We've made another enhancement to the funnels feature by adding an Alias option. This allows you to name each step as per your preference, making it particularly useful for long URLs. By specifying a page name, you'll gain a clearer understanding of what each step represents.

    image Plugin

    We are excited to announce the release of our official Usermaven plugin. If you're using, you can now seamlessly integrate your data with Usermaven in just a few clicks.Here's what you can do with the Bubble plugin:

    1. Install the Usermaven tracking pixel.
    2. Identify users and companies.
    3. Send custom events.

    Learn more about the integration with Usermaven by following this link: Integration Guide

    Retention period option

    We've streamlined the process of creating retention reports by allowing you to define a single Retention report and change the interval while using the Retention module. This means you no longer need to create separate reports for daily, weekly, or monthly retention intervals.


    Feature adoption - weekly aggregated data

    We've made some adjustments to our feature adoption module to improve performance. When selecting a period greater than 3 months, the results will now be aggregated on a weekly basis. This provides better insights into feature adoption trends on a week-by-week basis. In the future, we plan to add a monthly adoption view to help you identify which features are most used on a monthly basis.


    Integration Guides for SquareSpace, Wix, Webflow, and Shopify

    We've created comprehensive step-by-step guides to help you install the Usermaven tracking pixel on popular website platforms such as SquareSpace, Wix, Webflow, and Shopify.

    Access these detailed integration guides through this link: Usermaven Integration Guides

    Other improvements

    • To enhance user experience, we've implemented lazy loading on the funnels page. Now, funnels will only be loaded as you scroll down, reducing initial load times and ensuring a smoother experience.
    • We've resolved a bug in the "Event has not performed" segment query, ensuring accurate and reliable results for your data analysis.
    • We've updated our website to offer trial versions of our PRO and Premium plans, allowing you to test out our advanced features and find the perfect fit for your business needs.
    • We have added original referrer option in the Attribute for the Segments. Now, you can filter the visitors, users or companies based on their original referrer source.
    • In addition to the above changes, we've made several minor improvements and performance enhancements to ensure a better overall experience when using Usermaven.

    Coming next in Usermaven

    • Our integration is in private beta, we are expected to go into public beta within the next few days.
    • In-depth custom events view and detailed analysis of event properties.
    • Journeys to visualize paths users take to complete certain actions on your website and in-app.
    • We have a major feature currently under development. Stay tuned, as we'll be sharing a sneak peek of this exciting new addition with you all in the next few days. We can't wait to reveal what we've been working on to make Usermaven even more powerful and user-friendly!

    We hope you enjoy these updates and don't forget to share your valuable feedback with us.

  3. Funnels comparisons, reorganized acquisition module, delete workspace and more...

    New Feature

    We are delighted to share some exciting updates with you this week that will elevate your experience. Without further ado, let's delve into the details.

    Reorganized acquisition module

    To simplify things, we've relocated all funnels created under the Acquisition module to the Funnels Visitors section. Additionally, we've moved Attribution to the Analyze section to provide a more streamlined experience. These changes will make it easier for you to access and analyze your funnel data, giving you greater insights into your visitors' behavior and campaign performance.


    Funnels Comparisons

    Funnel comparisons allows you to measure funnel performance by comparing different time periods side-by-side, such as current day vs. previous day, current week vs. previous week, and custom periods for both current and previous dates, etc.


    These changes will save you time and effort, especially when you want to analyze the impact of specific changes made to your website. For example, suppose you make some changes to your website and want to see how much your conversion rate has improved since the last change.


    Funnel breakdown by source, channel, and referer.

    We have added 3 more options in the funnels breakdown:

    • Source: The origin of traffic to a website or application, such as a search engine or social media platform i.e Facebook, Google, etc.
    • Channel: A category of traffic source that refers to how visitors found a website or application, such as organic search, paid search, or social media.
    • Referrer: The URL of the webpage that linked to a website or application and brought traffic to it, also known as the referring page.

    Delete Workspace

    We are happy to announce that the feature many of you have been requesting is now available. You can now delete your workspace by going to Workspace Settings > General, and at the bottom of the page, you will find the option to delete your workspace.


    Javascript SDK Improvements

    We have improved our javascript SDK and added the following new methods:

    Group function: update or send company-level attributes

    Reset function: clear cached user and company details (typically used during logouts)

    Exclude auto-captured events: Ability to exclude all events from a section by adding the 'um-no-capture' class. This feature is particularly useful for excluding auto-captured event tracking in certain sections. i.e image editor etc.

    You can read more about methods reference through here:

    Other improvements

    • Enhanced the navigation for viewing all workspaces from the Dashboard.
    • Resolved an issue with the HTTP event API when sending events through the server token.
    • Added workspace name to the subject line of email reports.
    • Improved web analytics to truncate long URLs instead of disrupting the user experience.

    What's coming next?

    • Journeys to visualize paths users take to complete certain actions on your website and in-app.
    • Segment Integration
    • First touch source, channel and referer option under Segments.

    I hope you are loving all the new updates and are excited about the upcoming features.

  4. User and company-level funnels, funnel step order, and a lot more...

    New Feature

    We're excited to announce a lot of new features and improvements that we've been working on over the past two weeks. Without further ado, let's dive into the details.

    User and company-level funnels

    You now have the ability to create funnels at both the user and company levels.

    Visitor-level funnels are used for website improvements and optimization. They track the journey of website visitors from the first interaction to conversion.

    User-level funnels provide the insights that lead to product improvements and optimisation. They focus on individual user behaviour and track each user's journey through the funnel stages.

    Company-level funnels are useful for identifying overall trends and patterns in user behaviour, and for making data-driven decisions about optimising the product for the majority of users.


    Funnel step order

    A funnel step order refers to the sequence of steps or stages in a funnel that a user must go through in order to complete a specific action or conversion goal.

    Strict order: When you only want to measure users who have completed the steps in your funnel in the exact order, without any other events in between.

    Sequential order: When measuring users who have completed the steps in your funnel in the set order, even if they have triggered other events in between.


    Shareable funnels

    You may want to share your funnel with team members or clients, and this is now possible. Simply go to the detailed view of the funnel and click on the Share button to obtain a unique link that can be shared with others.


    Company-level insights

    The Product Insights module has undergone another upgrade, now including company-level analytics. Previously, you were only able to view insights at the user level. However, with this update, you can now switch between user and company-level reports to identify trends and behaviours at the company level.


    To set the default preference to company-level insights, navigate to Workspace Settings > Miscellaneous and select your preferred option.


    Just like with user-level reports, you can also export company information such as slipping away companies, active companies, and power companies.

    Visitor and company-level segments

    Introducing the Visitor and Company Level Segments!

    With Visitor Segments, you can filter visitors based on various criteria including referrer, first touch point, last touch point, utm parameters, first seen, last seen, and more.

    For B2B SaaS companies, Company Segments allows for reporting at the account/company level. You can filter companies based on their traits or user-level traits, providing deeper insights into your target audience.


    Sending events through HTTP API

    It is now possible to send events from your backend to Usermaven through HTTP. An example of how to do this has been added under Workspace Setup for your convenience.


    Other improvements

    Among these big feature releases. There are few other improvements and bug fixes:

    • We've made it easier for you to navigate to the "View all workspaces" option by adding it to the Workspace dropdown. This UX improvement will help you quickly access all your workspaces in one click.
    • We have added the original referrer source in Segments.
    • We've made a platform-wide change to update all references of "People" to "Users". This terminology update will provide greater clarity and consistency across the platform.
    • The subject line of the weekly and monthly email reports now includes the name of the Workspace.

    What's coming next?

    • Filtering by source and channel in funnels
    • Funnel comparison between different time periods
    • Journeys to visualize paths users take to complete certain actions on your website and in-app.
    • Segment Integration

    I hope you are loving all the new updates and are excited about the upcoming features.


  5. Funnels breakdown, enhanced conversion goals and top pages

    New Feature

    Funnels Breakdown

    We’re excited to announce that we have improved our Funnels feature with the ability to breakdown the Funnels report by country, city, device, operating system, and browser. In our next release, we’ll also be adding breakdowns by sources and channels. This feature can be accessed from the ‘Detailed View’ button in the Funnels module.

    The Funnels breakdown feature enables you to gain deep insights into your conversion data. You can gain a better understanding of how users are interacting with your website and app, and identify areas for improvement. It also helps you to identify high-performing audiences, so you can target them more effectively. Additionally, you can use the breakdown to pinpoint the paths where users drop-off and find areas of your product that are underperforming, so you can make improvements that will help you increase your conversions.


    Conversion goals (enhanced)

    We have also improved the conversion goals feature which now shows unique and total conversions by default in website analytics. You can also add a conversion value in the currency of your choice to see how much revenue is generated from different conversion goals.

    We've also added the ability to choose whether you want to use unique or total conversions for calculating the conversion rate and conversion value.


    Other Improvements

    'Top pages' section in website analytics now shows full details (visitors, pageviews, bounce rate, scroll depth, avg. time on page) by default so there's one extra click saved enhancing the UX.


    Coming up next:

    - Journeys to visualize paths users take to complete certain actions on your website and in-app.

    - Visitor-level segments and filters

    - Filtering by source and channel in funnels

    - Company-level segments

    I hope you are loving all the new updates and are excited about the upcoming features.


  6. Segments, funnels revamped, and docs hub

    New Feature

    We are excited to announce the launch of three big new features on Let's get started.


    With the Segments feature, you can easily divide your audience into different groups based on specific criteria, such as trial users, paying customers, etc. This allows you to gain a deeper understanding of the behavior of each group and make data-driven decisions.

    You can also compare the performance of different segments and see how they are affecting your overall business metrics.


    With the updated product insights, you now have the ability to filter reports and view data specific to your defined segments


    You can learn more about segments here.

    Funnels Revamp

    The Funnels feature has been significantly improved with the addition of new insights. In addition to the conversion rate for each step, you can now see the average duration it takes for users to complete each step.

    This gives you a better understanding of how long it takes for users to complete specific actions and where they might be dropping off. You can use this information to optimize your funnels and improve conversion rates.


    Docs Hub

    The Docs hub has been rebuilt from the ground-up to provide a better user experience. You will find all the information you need to get the most out of in one place, making it easier for you to find what you need and get started quickly. Whether you're new to the platform or an experienced user, the updated documentation will help you get the most out of

    Visit our new docs hub at


    That's it for now.

    What's coming next in Usermaven?

    • Funnels breakdown by device, operating system, browser etc.
    • User journey maps.
    • And a lot of other improvements that we have planned for the Product Insights module.

    Got any exciting idea, feel free to add to our product board. We'd love to hear it from you.


  7. Dark mode, scheduled reports, and a lot more...

    New Feature

    Greetings and happy new year! On behalf of the team at Usermaven, we wanted to express our gratitude for your trust and support in us. As we kick off 2023, we are excited to share a few updates with you.

    Dark Mode

    We are excited to announce the addition of a Dark Mode feature to Usermaven. This feature allows you to switch to a darker theme, making it easier on the eyes when working with data in low-light conditions. We hope this new feature enhances your Usermaven experience as you analyze and interpret your data.


    You can easily toggle between the dark and light modes by accessing the navigation menu. Look for the Dark Mode option and click to switch between the two themes.

    Switch theme

    Scheduled Reports

    Scheduled reports are now live. This allows you to quickly receive weekly and monthly analytics summaries.

    Set up the report and specify the recipient's email address, and Usermaven will automatically send the summary at the desired interval. This feature is a great way to stay organized and on top of your data.


    Embed Dashboard

    Another new feature in Usermaven we added this week is the ability to embed our web analytics dashboard in your favorite tools, such as Notion. This means you can easily view and interact with your analytics data directly within these tools, streamlining your workflow and allowing for even greater convenience.

    You can read more about embedding your website dashboard through this link.

    Scroll Depth

    Scroll depth tracking allows you to see the percentage of your web page that your visitors have scrolled through. This can provide valuable insights into user engagement and can help you optimize your content for better performance.


    Usermaven Python SDK

    Another exciting update in this release is Usermaven Python SDK. Now, you can send the server-side events from the Python to Usermaven.

    To get started with Python SDK, navigate to the Usermaven dashboard and then go to the Workspace Settings > Setup. Install the Usermaven Python SDK and next you can start identifying people/companies and even send custom events.


    We have made several other minor improvements and bug fixes in this release. We hope you will enjoy these updates.


    Embed iframe on other platforms/websites

    Embed an iframe with various charts or reports in Notion or in an internal client dashboard

    Shipped 🚀



    scroll deep

    please show how deep the user scrolls on the website. As % value and/or graphic This would help to determined how interesting the content is and where exactly on the site the user are not more interested in reading further. Scroll deep and time on site are very important KPI to see if the content interesting for the visitors. Many thanks!

    Markus G
    Shipped 🚀



    Weekly/Monthly web analytics report

    Get weekly/monthly web analytics reports right into your inbox. Also, you'll be able to add multiple recipients to receive reports.

    Muhammad Azhar
    Shipped 🚀



  8. Data access consent for support

    New Feature

    We highly value the privacy of your business and your users, and believe that protecting it is essential for maintaining the trust of our customers and for the success of our business.

    Anyone in the Usermaven team will only access your account and data for the purpose of troubleshooting problems on your behalf, after receiving a request for help via email or in-app support chat.

    We have added the option to grant access to our support team, who will be able to assist you with any issues you may be experiencing.


    This access to your account and data will be temporary, lasting for a maximum of 14 days. During this time, our support team will use this access to provide you with the assistance you need to resolve any issues you may be experiencing. Once your issue has been resolved, you can easily revoke this access.

    We are committed to respecting your privacy and will only use this access in accordance with your request and with your permission.


  9. Top sources overview, export people and companies, early access for Google Search Console and a lot more.

    New Feature

    Get ready for an exciting update, because this week we're introducing some incredible new features that will enhance your experience and make analytics even better than before!

    Web analytics

    Top sources overview

    We've added a new Overview option under Top Sources in Web Analytics, allowing you to quickly see which channels are driving the most traffic to your website.


    Device type overview

    We have added the ability to track and view data on the device type (laptop, mobile, desktop) of your website's visitors. This new feature will provide valuable insights into the devices that your visitors are using to access your website.


    Set your default domain in the web analytics dashboard

    If you have multiple websites that you are tracking, setting the default domain in the web analytics dashboard can be useful. This allows you to quickly access the analytics for a particular website without having to manually select the domain each time. This can save you time and make it easier to compare the performance of your different websites.


    To set your default domain, go to the Workspace Settings and select the General tab. From there, you can click the favorite icon to set your chosen domain as the default. This will allow you to quickly access the analytics for that website without having to manually select the domain each time.

    Online visitors information

    To view the activity of your website's visitors, click on the "Visitors Online" button. This will provide you with real-time data on the activity of your visitors, allowing you to track and understand their behavior on your website.


    Google Search Console Integration

    We are pleased to announce that we have just launched a private beta for our Google Search Console integration. This new feature will allow users to integrate their Google Search Console data with our platform, providing them with a more comprehensive view of their website's performance.


    Currently, access to this beta is limited to a select group of users, but we will be expanding access to more users in the future. If you are interested in participating in the beta, please contact us to request access. We are excited to bring this new feature to our users and we hope you will find it valuable.

    Product insights

    Revamped people & companies view

    We are excited to announce that we have updated the people and companies view! With this update, you will now be able to customize the table view by resizing and reordering the columns to your preference. This will allow you to tailor the view to your specific needs and preferences, and your settings will be saved for future use.


    In addition to the updates to the people and companies view, we have also refreshed the user journeys page. This page now shows you the activity based on sessions, providing you with a more detailed and comprehensive view of how users are interacting with your website.


    Export people & companies

    You can now export people and companies from the Contacts section, making it easy to import your lists into your favorite marketing tools.


    Export dropped off users list in onboarding funnel

    You can now export a list of dropped off users from the onboarding funnel. This feature allows you to get a list of users who dropped off at the first step of the funnel, as well as a list of those who dropped off at the last step


    We hope you will enjoy these updates.


  10. Visitors journey, enhanced pinned events, export users list, and more

    New Feature

    Anonymous visitors

    List of anonymous visitors in the last 7 days to see acquisition-related information for example, what is the source of traffic, from which region the visitors are coming from, and more...


    Visitors journey

    View the complete journey of the visitor with session history to see what they did on your website, where they came from, which device they used etc.


    Pinned events query builder

    With the new Pinned events iteration, you can now select events based on text label, CSS attribute, source page URL, and more. This makes it easier to find and select events, and will automatically capture new buttons, and page URLs based on your rules defined. We hope that this will make it even easier for you to use our event tracking tool.


    We have updated the pinned events table to show you the total occurrence, first occurrence, last occurrence and activity of events performed in the last 30 days.

    Export users list

    We've added export functionality for most engaged users, power users, feature adoption, and onboarding so you can import these lists into your favorite marketing tools to send targeted emails based on user behavior.

    For example, you could ask for feedback from power users and the most engaged users to further improve your product. Or, ask your users what new features they need based on the feature adoption report.

    This new functionality will help you better understand and communicate with your users, enhancing their experience with your product.


    Other Improvements

    • The detailed view columns are now sortable.
    • You can sort the results based on visitors, visit duration, bounce rate, and more.
    • We have improved the components through-out our web application leading to more consistent user experience.
    • We fixed an issue where the total occurrence of pinned events wasn't updating after the pinned event was updated. We also fixed an issue where the name of a pinned event wasn't reflected in product insights, conversion goal setup.