Big news, everyone!

We’ve rolled out three major features in Usermaven to make your analytics journey smoother, smarter, and more impactful.

The first is Dashboards, which gives you a crystal-clear view of your key metrics. We’ve also upgraded Trends to help you spot patterns and opportunities faster and Paid Ads Attribution to connect your ad spending directly to conversions.

These updates are designed to empower you to analyze data and turn it into actionable insights that drive real business growth.

We can’t wait for you to explore what’s new and take your strategies to the next level.

Let’s dive deeper into these new updates:

Dashboards

We've launched our brand new Dashboards feature! This powerful addition to our platform lets you create custom views of your most important metrics, all in one place. Now, you can track, analyze, and share your data more effectively than ever before.

Here's what is included in the Dashboard feature:

1. Trends integration

• Easily add your existing trends to any dashboard.
• Create and customize new trends directly from your dashboard view.
• Choose how you want each trend to be displayed in your layout.
• Apply filters and analyze trend data with detailed breakdowns.

2. Analytics management

• Access all your dashboards from one central location.
• Arrange your dashboard layout exactly how you want it.
• See all your important metrics together in one view.

3. User experience

• Create new dashboards in just a few clicks.
• Navigate between different dashboards seamlessly.
• Manage your trends directly from the dashboard interface.
• Make changes to your dashboards whenever you need to.

Create your first dashboard now!

Enhanced tools for Trends

We've expanded our Trends feature to make it even more powerful and user-friendly! Building on the foundation of our existing trends functionality, we've added new ways to create and manage trends, including AI-powered insights.

Here's what's new in Trends:

1. Trends library

• Browse pre-built trends for common analytics needs
• Quick-add ready-to-use trends with one click
• Search through available trend templates
• View descriptions of what each trend measures

2. Existing trends

• Add trends you've already created
• Reuse your custom-built trends
• Find previously created trends easily
• Add the same trend to multiple dashboards

3. Ask AI

• Ask questions about your data in everyday language
• Get AI-generated trends based on your questions
• Auto-create trends from your queries
• Get data insights through simple conversations

4. Build from scratch

• Create completely custom trends
• Choose your own metrics and events
• Set up custom filters and breakdowns
• Pick your preferred visualization type

From ready-made templates to AI assistance, creating trends has never been easier. These new tools complement our existing trends feature to give you even more ways to analyze and understand your data.

Already using trends? Try out these new creation methods to save time and discover new insights!

The big one for marketers - Facebook Paid Ads Attribution

We're excited to launch our new Paid Ads Attribution feature! Now, you can track and understand your advertising performance with precision. This powerful new addition helps you measure the true impact of your ad spend and identify which channels drive the best results for your business.

Here's what you can do with Paid Ads Attribution:

1. Conversion goal selection

• Choose specific conversion goals to track
• Analyze performance by conversion type

2. Attribution model settings

• Use different attribution model
• Understand which channels initiate customer journeys
• Clear attribution of conversion credit

3. Analysis time windows

• Set custom lookback windows (up to 90 days)
• Define the conversion period for analysis
• Flexible date range selection
• Track both recent and historical performance

4. Ad performance analysis

View by different levels:

• Source level analysis
• Campaign level breakdown
• Ad Set grouping
• Individual ad performance

Track key metrics:

• Spend
• Impressions
• Clicks
• CTR (Click-Through Rate)
• Visitor data

Start using Paid Ads Attribution today to optimize your advertising strategy and maximize your ROI. Whether you're running multiple campaigns or focusing on specific channels, you'll have all the insights you need to make data-driven decisions.

These new features represent a significant step forward in making Usermaven your complete analytics solution. Whether you're creating custom dashboards, generating AI-powered trends, or analyzing ad performance, you'll find these tools intuitive yet powerful.

We're excited to announce new features and improvements to Usermaven that will help better understand user behavior and streamline the analytics workflow.

Improvements in Trends analysis

We've expanded our Trends feature with new user activity metrics:

• Weekly Active Users (WAU) and Monthly Active Users (MAU) tracking.
• Specialized visualizations for active user analysis.
• Better insights into user engagement patterns.

These new metrics help to better track and understand how users engage with the product over time.

Histogram in Days to Convert

We've added a new histogram visualization to Attribution:

• Track the time it takes for users to convert.
• Analyze conversion patterns over different time periods.
• Gain insights into the conversion timeline.

This visual insight helps understand conversion patterns and optimize user journey timing.

Join Slack integration beta

Our Slack integration is now in private beta. Get Usermaven's web analytics reports delivered directly to your Slack channels, making it easy for teams to receive and discuss data where they already work. Want to try it out?

Fill out our quick access form to join the beta program. [Beta form link].

Journeys analysis updates

Now, we can filter User Journeys by segments:

• Filter journeys by User, Visitor, or Company level segments.
• Get focused insights into specific user groups.
• Analyze behavior patterns across different segments.

Start segmenting journeys today to discover valuable insights about different user groups.

Conversion rate threshold in Journeys

The conversion rate threshold in Journeys lets you set a minimum conversion rate for nodes to appear individually. Paths below this rate are grouped into "Others" for a cleaner view.

Example:

If the threshold is set to 10%, any paths with conversion rates under 10% (e.g., 3%, 7%) will be combined into "Others." This keeps the focus on higher-impact paths and simplifies analysis.

Platform improvements

From workspace management to data visualization, we've made numerous improvements across the platform to enhance your analytics workflow:

• Added an option to transfer billing when transferring a workspace.
• Conversion goals histogram data is now exportable.
• The "Set as default workspace" option has been added to the Workspaces list view with improved UI.
• Search functionality has been added for pinned events.
• Addressed loading issues for the pinned events histogram.
• Default currency now displays correctly in Attribution reports.
• Enhanced Contacts Hub with company-level feature usage insights.
• Fixed issues with segment attribute selection and date picker styling across the platform.

Each of these updates aims to make your analytics experience smoother and more reliable. We encourage you to explore these improvements and share your feedback with us.

We're excited to announce a set of new features and improvements to Usermaven designed to enhance your analytics experience and streamline your workflow.

🔗 Google BigQuery integration

New feature

We've launched our first data out integration with Google BigQuery. This integration allows you to:

• Seamlessly transfer raw event data to BigQuery for advanced analysis.
• Make use of advanced analytics and combine them with other data sources.
• Maintain data ownership and flexibility in your analytics stack.
• Enable deeper dives into your analytics data using BigQuery's powerful querying capabilities.

👥 Team collaboration enhancements

New feature

Add team members during workspace creation

You can now invite team members while setting up a new workspace. This feature helps you:

• Streamline the onboarding process for new projects.
• Collaborate with your team from day one.
• Set up permissions and roles efficiently.

Transfer workspace ownership

We've introduced the ability to transfer workspace ownership to other team members within the workspace. This new feature:

• Improves team management flexibility.
• Ensures continuity as team structures change.
• Simplifies administrative tasks for growing teams.

📌 Pinned events performance upgrade

Improvement

We've made significant improvements to our Pinned Events feature:

• Enhanced performance for faster data retrieval.
• Fixed minor bugs to maintain data accuracy.
• Improved reliability of pinned event tracking.

These updates ensure that your most important events are tracked accurately and efficiently.

📊 Trends improvements

Improvement

We've rolled out several enhancements to our Trends feature to make your data analysis more powerful and user-friendly:

• Table sorting: Easily sort your data to identify top performers or areas needing attention.
• Cumulative sum: The cumulative view option lets you visualize the total sum of your selected metric over time, making it easier to track overall growth and trends in your data.
• Stacked/unstacked bar charts: Choose between stacked or unstacked views for clearer data visualization.
• Improved UX for chart type selection: Quickly switch between chart types to find the best representation for your data.

• Various UI fixes and optimizations.

These improvements will help you analyze trends more effectively and make data-driven decisions with ease.

We're constantly working to improve Usermaven and provide you with the best analytics experience. We encourage you to explore these new features and share your feedback with us!

We're thrilled to announce a major update to Usermaven, introducing new features and improvements that will transform how you analyze and optimize your data & marketing efforts.

This update includes AI-powered insights, enhanced visualization tools, and improved navigation to help you make data-driven decisions more effectively.

🧠 AI Funnel Suggestions

Optimize your conversion paths with our new AI-powered funnel suggestions:

• Select a pageview or event as your conversion goal
• Receive AI-generated funnel suggestions based on common user paths
• View total conversions and conversion rates for each suggested funnel
• Easily create or edit funnel steps directly from the suggestions

Discover the most effective user journeys and improve your conversion rates with intelligent, data-driven recommendations.

📈 Introducing Trends: Visualize your data

NEW: Our new Trends feature allows you to track and analyze your product and website performance over time:

• Create custom trends to monitor key metrics and user behavior
• Track multiple metrics simultaneously for comprehensive analysis
• Choose from various chart types, including bar graphs, for clear data visualization
• Set custom date ranges and granularity (e.g., daily, weekly, monthly)
• Apply breakdowns to segment your data for deeper insights

Breakdown capabilities:

Event properties: Segment your data based on specific event attributes, such as button clicks, page views, or custom events

Session properties: Analyze trends based on session-level data, like session duration, device type, or user location

Key use cases:

• Track key metrics over time to understand performance changes
• Analyze A/B test results by comparing metrics across variants
• Visualize customer group behavior using User Attributes
• Identify long-term usage patterns for better planning
• Measure the impact of specific updates or features on overall engagement

🎯 Enhanced Attribution

We've upgraded our Attribution feature with new insights and improved visibility:

Conversion Paths:

• Visualize customer journeys from first touch to conversion
• Now includes percentages for each path, providing clearer insights into channel effectiveness
• Improved design for easier analysis and decision-making

Days to Convert:

NEW: Analyze how long it takes users to convert after their first interaction

• Identify opportunities to optimize your conversion funnel
• Understand the impact of time on your conversion rates

Use these enhanced views to refine your marketing strategy and improve ROI.

🧭 Streamlined navigation

We've updated our navigation to enhance your Usermaven experience:

• New top bar with quick access to important tools and settings
• Improved layout for better usability and faster navigation
• Easy toggle between light and dark modes
• Quick access to help resources and account settings

Enjoy a smoother, more intuitive workflow as you analyze your data and gain insights.

These updates are designed to help you gain deeper insights, optimize your marketing efforts, and make data-driven decisions more efficiently. We're continuously working to improve Usermaven and would love to hear your feedback on these new features!

Start exploring these powerful new tools today and discover new ways to grow your business with Usermaven.

We're thrilled to announce that our Attribution 2.0 update has been a remarkable hit! The overwhelming positive feedback we've received shows that you've embraced this powerful new feature, and we couldn't be more excited. Your enthusiasm drives us to continue innovating your website & product analytics experience.

This update introduces a dual-layer approach to attribution, incorporating both content and channel performance analysis, and leverages AI-powered insights to help improve your conversion rates.

Now, let's dive into the details of this significant update:

Dual attribution categories

1. Content attribution: Analyzes how different pages contribute to conversions using various attribution models.
2. Channel/Source attribution: Evaluates how different marketing channels contribute to conversions using various attribution models.

Updates on channel/source attribution

In the category of channel/source attribution, we have added the following updates:

1. AI-powered insights

We've enhanced the Channel/Source attribution category in Usermaven by integrating AI-powered insights, which offer:

• Automated analysis of channel performance for quick decisions.
• Identification of top-performing and underperforming channels.
• Data-driven recommendations for channel optimization.
• Opportunity & recommendations for refined marketing strategies.

2. Conversion Paths

This new feature can be found in the Channel/Source attribution section. By clicking the conversion paths tab, you will see:

• Customer journey from first touch to conversion.
• It shows which channel combinations drive results.

Here comes the Content Attribution

Not only did we build this additional category of attribution, but it also has the following remarkable features:

Content attribution models

The content category of attribution allows to compare how different pages contribute to conversions using various attribution models:

1. First touch: Credits the initial page a user interacts with as the most influential.
2. Last touch: Attributes the final page visited before conversion as the key touchpoint.
3. Second last touch: Focuses on the second-to-last interaction before conversion.
4. Linear: Distributes credit equally across all pages interacted with leading up to conversion.
5. U-shaped: Emphasizes the first and last touchpoints, with the remaining credit distributed among middle interactions.
6. Time-decay: Allocates more credit to interactions closer to the time of conversion.

Key benefits:

• Compare page contributions across various models.
• Visualize attribution data with intuitive bar graphs.
• Gain insights into content effectiveness throughout the customer journey.

Advanced data visualization

We have ensured that you get all the required data in an organized manner to make informed & swift decisions.

• Performance table: Includes page URL, visitor count, influenced conversions, model-specific conversions, conversion rate, and conversion value.
• Dynamic model switching: Switch between different attribution models for on-the-fly analysis.
• Multi-model selection: View data from multiple models simultaneously for comprehensive comparisons.

Performance metrics

The metrics that are responsible for calculating the performance of content attribution are:

• Influenced conversions: Total conversions where a page played any role.
• Conversion value: Monetary impact of conversions.

AI Insights in Journeys

We've also added AI-powered insights to our journeys feature. This enhancement provides intelligent analysis and recommendations to help you optimize your customer journeys more effectively.

Future plans

We're excited to announce that we're working on new features to further enhance your attribution capabilities:

• New features in the channel/source category of attribution.
• Advanced time conversion analysis, including "days to convert" metrics.
• An exciting feature "trends" will allow you to visualize insights from events, helping you make informed decisions.

• Stay tuned with us and wait for our new update!

Feedback and support

We value your input and are here to assist you. For any questions or feedback regarding this update, please reach out to our support team or leave your comments below. Your insights help us improve and tailor our features to better meet your needs.

Thank you for using Usermaven!

We're excited to share a major improvement to our Funnels feature: AI Funnel Insights. This new upgrade uses cutting-edge artificial intelligence to give you clear, actionable insights into how your funnel is performing. By looking at your data in different ways, AI Funnel Insights helps you make better decisions and improve your conversion rates like never before.

Here’s what Usermaven’s AI Funnel Insights offer:

Overall funnel performance:

Our AI now provides a comprehensive overview of your funnel's performance, analyzing conversion rates at each stage. It doesn't just show you the numbers; it contextualizes them by comparing your performance against industry benchmarks.

Channel performance analysis:

Understanding which channels drive the best results is crucial for optimizing your marketing efforts. Our AI now analyzes the performance of each of your marketing channels, categorizing them as top performers or underperformers, backed by data.

Source performance evaluation:

Not all traffic is created equal, and our AI is now equipped to tell you exactly which sources are sending you the highest-quality visitors. It analyzes conversion rates from different sources, identifying the websites or platforms that are sending you the most valuable traffic.

Geographic performance insights:

For businesses operating in multiple countries considering expansion, understanding geographic performance is crucial. Our AI Funnel Insights now break down your funnel performance by country and regions, showing you where you're succeeding and where you might be struggling.

Device performance comparison:

Our AI now compares your funnel's performance across different devices, highlighting any discrepancies. If it detects that your mobile conversions are lagging, for instance, you can then diagnose the issue and act accordingly.

Surprising findings:

Do you like surprises? You’ll get them, in a good way, of course. Usermaven’s AI Funnel Insights feature acts as a tireless detective, constantly scanning your data for unexpected trends or outliers. When it finds something surprising – a sudden spike in conversions from an unexpected source or an unusual pattern in user behavior – it brings this to your attention.

Opportunities identification:

Beyond pointing out issues, our AI actively seeks out opportunities for improvement in your funnel. It analyzes your data from multiple angles to identify areas where small changes could lead to significant enhancements.

Actionable recommendations:

Try this because you’ll simply love this part. Whether you’re a marketer or a product professional, you will acknowledge that insights are most valuable when they lead to action. That's why our AI doesn't just show you data – it tells you what to do with it.

The digital landscape is always changing, and your funnel insights should keep pace. Our AI Funnel Insights doesn't just provide a one-time analysis – it continuously updates its insights as new data comes in.

With these new AI Funnel Insights, you're now equipped with a powerful tool for data-driven decision-making and continuous funnel optimization. We're excited to see how these insights will help you take your funnel performance and conversion rates to new heights.

We received a lot of positive feedback and appreciation from you all on Attribution 1.0.

Usermaven is committed to pushing the boundaries of analytics. To provide marketers with a deeper understanding of their marketing ROI, we've developed Attribution 2.0.

With features like multi-touch attribution models, lookback windows, conversion goals, and more, you can now easily get deeper insights to improve your marketing efforts and make data-driven decisions.

Let's see what Attribution 2.0 has to offer:

New features

7 powerful attribution models: Attribution 2.0 introduces seven comprehensive attribution models to give you a full picture of your marketing performance:

• First Touch: Gives full credit to the customer's first interaction
• Last Touch: Attributes conversion to the final touchpoint
• Linear: Evenly distributes credit among all touchpoints
• U-Shaped: Assigns 40% credit to first and last touchpoints, 20% to middle interactions
• Time Decay: Gives more credit to touchpoints closer to conversion
• First Touch Non-Direct: Attributes to the first non-direct channel interaction
• Last Touch Non-Direct: Credits the last non-direct channel before conversion

Each model offers unique insights into your customer's journey and conversions, allowing you to analyze marketing effectiveness from multiple perspectives.

Customizable lookback window: Set your attribution lookback window from 30 to 180 days. This user-specific time period before conversion ensures that recent, relevant interactions are properly credited in your chosen attribution model.

Conversion time period: Our new conversion time period filter allows you to analyze conversions within a specific date range. This feature helps you focus on recent performance or compare different time periods, giving you more control over your data analysis.

Conversion goal selection: Attribution 2.0 now requires you to create or select a conversion goal before running your attribution analysis. This ensures your attribution insights are always tied to specific, measurable objectives.

Default channel analysis

Get a comprehensive breakdown of how each channel contributes to your conversions. Our new table view shows:

• Visitors: Number of unique visitors in the selected time frame
• Conversions: Total unique conversions within the period
• Value: Amount generated based on your conversion goal
• Influenced: Shows the number of conversions influenced by different models.

This detailed view helps you identify your most effective marketing efforts and optimize your strategies.

Improvements

Enhanced custom channel mapping: We've improved our custom channel mapping feature, allowing you to create and define your own channels. Access this through the Custom Channel Mappings dashboard to tailor your analytics to your specific needs.

Visual Attribution insights: The new Conversions by Channel and Attribution Model graph provides a clear visual representation of each channel's impact under different attribution models. This makes it easier than ever to compare and analyze your marketing performance.

Why you'll love Attribution 2.0

• Gain deeper, accurate insights into your marketing performance
• Make data-driven decisions with confidence
• Optimize your marketing spend based on true channel value
• Align your attribution analysis with your specific business goals
• Analyze hidden opportunities in your marketing mix

We're constantly working to improve your experience with Usermaven. Stay tuned for more updates that will further enhance your ability to analyze and optimize your marketing efforts.

Thank you for your continued support and feedback. We're excited to see how Attribution 2.0 will transform your marketing strategy and drive better results!

We're excited to announce our latest update, bringing you powerful new features to enhance your workspace management and data analysis capabilities. This release focuses on improved customization, more precise traffic monitoring, and expanded data integration options. Let's dive into the key improvements:

Tailored workspace experience

We've introduced a new feature that allows you to tailor your dashboard experience to your specific business needs. You can now choose from three distinct workspace types:

• SaaS/Membership sites

• eCommerce store

• Website Analytics

When you select your preferred workspace type, the following elements will be customized to match your business model:

Navigation menu: Optimized to prioritize the most relevant sections for your type of business.

Setup guides: Tailored instructions to help you configure your workspace efficiently.

New premium feature: Exclude proxy traffic from all stats

We're excited to introduce a powerful new tool to help you get more accurate insights from your traffic data. Our new "Exclude proxy traffic" feature allows you to filter out various types of proxy traffic from all your statistics, giving you a clearer picture of your genuine user engagement.

Key aspects of this feature:

Toggle Control: A simple on/off switch allows you to easily enable or disable proxy traffic exclusion across all your stats.

Granular Proxy Selection: Choose exactly which types of proxy traffic you want to exclude. Options include:

• VPN
• TOR
• Datacenter
• Public Proxies
• Web Proxies
• Search Engine Robots

Import historical events via API

Another significant upgrade to our HTTP event API, allowing you to import historical data with precision. This enhancement gives you more flexibility and control over your event timeline.

Timestamp Support: Our API now accepts a timestamp parameter for each event.

Millisecond Precision: You can specify event times down to the millisecond, ensuring accurate chronological placement of your historical data.

Flexible Data Import: Whether you're backfilling data, migrating from another platform, or reconciling offline events, you can now place each event exactly where it belongs in your timeline.

How it works:

When sending events through our HTTP API, simply include a timestamp (in milliseconds since the Unix epoch) with each event. The API will use this timestamp to correctly place the event in your historical data.

You can learn more about HTTP API from here: https://usermaven.com/docs/integrations/event-api 

Other Improvements

Restructured Settings Menu: We've reorganized the miscellaneous section to enhance navigation and accessibility:

• You'll now find the Reporting and Exclude Traffic options under Workspace Settings.

• This change streamlines your workflow, making it easier to find and adjust these important configurations.

Enhanced Setup Guide

To help you get started quickly and efficiently, we've added a comprehensive Setup Guide:

• Detailed step-by-step instructions for setting up and optimizing your Usermaven workspace.
• Includes instructional videos for visual learners.

We encourage you to explore these updates and take advantage of the new Setup Guide to ensure you're getting the most out of Usermaven.

Over the past few weeks, we have introduced numerous new features and significant improvements to Usermaven. Usermaven is becoming more powerful with each passing day. Let's dive into what we brought you:

Reports

This option was previously available under Workspace Settings > Email Reports. With the recent overhaul of the Reports feature, you can now schedule reports to be sent on a daily, weekly, or monthly basis. You can also specify the exact hour at which you'd like to receive the reports.

We are also adding new notification channels in the next few days, including Slack, so you can get reports directly in your marketing channels. Additionally, your personalized KPI reports can now be delivered straight to your email or Slack channel.

Your existing reports that you added have already been migrated to the new "Reports" section.

Top Regions

In website analytics, we’ve added the Top Regions functionality. Now, you can see which regions are driving the most traffic to your site. This feature is particularly useful if you or your clients have a local business and want to identify the regions generating the most conversions. With this information, you can run more targeted and focused campaigns in those specific areas.

Export histogram and location

You can now export histogram data into a CSV file. Simply click on the "Download" icon, and the data will be saved in CSV format.

Also, we have added the "Export" option for the locations as well.

Billing Page Revamped

We have revamped our billing page to provide a clear overview of your usage of the Usermaven platform, as well as your upcoming bills and invoices.

The new billing page includes:

• Overview: A summary of your plan and events usage, with a breakdown of events by type such as Pageviews, Custom Events, and Auto-captured Events.
• Plans Tab: Displays the plan you are currently enrolled in and offers a comparison between different plans.
• Invoices: A section where you can view all of your previous transactions and invoices.

Performance Improvements

As Usermaven continues to grow each day, we have optimized our data warehouse and achieved a 156% performance gain across the platform in data response times. This improvement is crucial as it ensures a faster, more efficient user experience for our end users.

Upcoming next:

Attribution 2.0: Enhanced attribution capabilities to provide deeper insights into the sources and channels driving your conversions.

Trends: A new feature that will allow you to analyze and visualize trends in your data, helping you to identify patterns and make informed decisions.

Stay tuned for these powerful updates that will further enhance your Usermaven experience!

Over the past few weeks, we have been working diligently to enhance Usermaven. In this update, we are excited to introduce several new features, improve the overall user experience, and implement various quality-of-life improvements that will make your journey with our product even better.

Workspaces list view

We've introduced the Workspaces List View, which gives you an overview of all your workspaces in a handy list format. This feature makes it easy for you to navigate and manage multiple workspaces within our platform.

Customize logo for workspace

You can now personalize your workspaces by uploading your own custom logo. This feature allows you to maintain your brand identity and create a more cohesive user experience within the Usermaven platform.

Create conversion goal while creating pinned event

When you create a pinned event, you can now set a conversion goal at the same time. This streamlined process saves you time and ensures that your conversion goals are properly aligned with the corresponding pinned events.

Angular example

We've added an Angular example to our platform's documentation or resources. This example shows you how to integrate Usermaven's features and functionalities into an Angular application, making it easier for you to implement Usermaven in your projects.

You can learn more about Angular integration here.

Exclude server side events from Website Analytics dashboard.

Now, we have added an option in the Workspace Miscellaneous section to exclude server-side events received from your applications in the Website Analytics.

To exclude server-side events, turn on this option as shown below.

Other improvements

• We have restructured the Events section. You will now see it on the left menu under "Configure Events". This includes your auto-captured events, pinned events, and custom events.
• We have removed the Analyze section and moved the Funnels, Journeys, and Attribute pages to the main navigation menu.
• In addition to these changes, we have improved the Website Analytics UI and query performance.