Announcements

New updates and improvements to Usermaven

  1. We're rolling out AI Funnel Suggestions, Trends, enhanced Attribution, and menu navigation

    New Feature
    Improvement

    We're thrilled to announce a major update to Usermaven, introducing new features and improvements that will transform how you analyze and optimize your data & marketing efforts.

    This update includes AI-powered insights, enhanced visualization tools, and improved navigation to help you make data-driven decisions more effectively.

    🧠 AI Funnel Suggestions

    Optimize your conversion paths with our new AI-powered funnel suggestions:

    • Select a pageview or event as your conversion goal
    • Receive AI-generated funnel suggestions based on common user paths
    • View total conversions and conversion rates for each suggested funnel
    • Easily create or edit funnel steps directly from the suggestions

    Discover the most effective user journeys and improve your conversion rates with intelligent, data-driven recommendations.

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    📈 Introducing Trends: Visualize your data

    NEW: Our new Trends feature allows you to track and analyze your product and website performance over time:

    • Create custom trends to monitor key metrics and user behavior
    • Track multiple metrics simultaneously for comprehensive analysis
    • Choose from various chart types, including bar graphs, for clear data visualization
    • Set custom date ranges and granularity (e.g., daily, weekly, monthly)
    • Apply breakdowns to segment your data for deeper insights
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    Breakdown capabilities:

    Event properties: Segment your data based on specific event attributes, such as button clicks, page views, or custom events

    Session properties: Analyze trends based on session-level data, like session duration, device type, or user location

    Key use cases:

    • Track key metrics over time to understand performance changes
    • Analyze A/B test results by comparing metrics across variants
    • Visualize customer group behavior using User Attributes
    • Identify long-term usage patterns for better planning
    • Measure the impact of specific updates or features on overall engagement
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    🎯 Enhanced Attribution

    We've upgraded our Attribution feature with new insights and improved visibility:

    Conversion Paths:

    • Visualize customer journeys from first touch to conversion
    • Now includes percentages for each path, providing clearer insights into channel effectiveness
    • Improved design for easier analysis and decision-making
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    Days to Convert:

    NEW: Analyze how long it takes users to convert after their first interaction

    • Identify opportunities to optimize your conversion funnel
    • Understand the impact of time on your conversion rates

    Use these enhanced views to refine your marketing strategy and improve ROI.

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    🧭 Streamlined navigation

    We've updated our navigation to enhance your Usermaven experience:

    • New top bar with quick access to important tools and settings
    • Improved layout for better usability and faster navigation
    • Easy toggle between light and dark modes
    • Quick access to help resources and account settings

    Enjoy a smoother, more intuitive workflow as you analyze your data and gain insights.

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    These updates are designed to help you gain deeper insights, optimize your marketing efforts, and make data-driven decisions more efficiently. We're continuously working to improve Usermaven and would love to hear your feedback on these new features!

    Start exploring these powerful new tools today and discover new ways to grow your business with Usermaven.

     

     

     

     

     

     

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  2. Major Attribution Upgrade: AI Insights, Content Attribution & Conversion Paths

    New Feature
    Improvement

    We're thrilled to announce that our Attribution 2.0 update has been a remarkable hit! The overwhelming positive feedback we've received shows that you've embraced this powerful new feature, and we couldn't be more excited. Your enthusiasm drives us to continue innovating your website & product analytics experience.

    This update introduces a dual-layer approach to attribution, incorporating both content and channel performance analysis, and leverages AI-powered insights to help improve your conversion rates.

    Now, let's dive into the details of this significant update:

    Dual attribution categories

    1. Content attribution: Analyzes how different pages contribute to conversions using various attribution models.
    2. Channel/Source attribution: Evaluates how different marketing channels contribute to conversions using various attribution models.
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    Updates on channel/source attribution

    In the category of channel/source attribution, we have added the following updates:

    1. AI-powered insights

    We've enhanced the Channel/Source attribution category in Usermaven by integrating AI-powered insights, which offer:

    • Automated analysis of channel performance for quick decisions.
    • Identification of top-performing and underperforming channels.
    • Data-driven recommendations for channel optimization.
    • Opportunity & recommendations for refined marketing strategies.
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    2. Conversion Paths

    This new feature can be found in the Channel/Source attribution section. By clicking the conversion paths tab, you will see:

    • Customer journey from first touch to conversion.
    • It shows which channel combinations drive results.
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    Here comes the Content Attribution

    Not only did we build this additional category of attribution, but it also has the following remarkable features:

    Content attribution models

    The content category of attribution allows to compare how different pages contribute to conversions using various attribution models:

    1. First touch: Credits the initial page a user interacts with as the most influential.
    2. Last touch: Attributes the final page visited before conversion as the key touchpoint.
    3. Second last touch: Focuses on the second-to-last interaction before conversion.
    4. Linear: Distributes credit equally across all pages interacted with leading up to conversion.
    5. U-shaped: Emphasizes the first and last touchpoints, with the remaining credit distributed among middle interactions.
    6. Time-decay: Allocates more credit to interactions closer to the time of conversion.
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    Key benefits:

    • Compare page contributions across various models.
    • Visualize attribution data with intuitive bar graphs.
    • Gain insights into content effectiveness throughout the customer journey.

    Advanced data visualization

    We have ensured that you get all the required data in an organized manner to make informed & swift decisions.

    • Performance table: Includes page URL, visitor count, influenced conversions, model-specific conversions, conversion rate, and conversion value.
    • Dynamic model switching: Switch between different attribution models for on-the-fly analysis.
    • Multi-model selection: View data from multiple models simultaneously for comprehensive comparisons.

    Performance metrics

    The metrics that are responsible for calculating the performance of content attribution are:

    • Influenced conversions: Total conversions where a page played any role.
    • Conversion value: Monetary impact of conversions.

    AI Insights in Journeys

    We've also added AI-powered insights to our journeys feature. This enhancement provides intelligent analysis and recommendations to help you optimize your customer journeys more effectively.

    Future plans

    We're excited to announce that we're working on new features to further enhance your attribution capabilities:

    • New features in the channel/source category of attribution.
    • Advanced time conversion analysis, including "days to convert" metrics.
    • An exciting feature "trends" will allow you to visualize insights from events, helping you make informed decisions.
    • Stay tuned with us and wait for our new update!

    Feedback and support

    We value your input and are here to assist you. For any questions or feedback regarding this update, please reach out to our support team or leave your comments below. Your insights help us improve and tailor our features to better meet your needs.

    Thank you for using Usermaven!

     

     

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  3. AI Funnel Insights: Transforming funnel analytics into a conversion powerhouse

    New Feature
    Improvement

    We're excited to share a major improvement to our Funnels feature: AI Funnel Insights. This new upgrade uses cutting-edge artificial intelligence to give you clear, actionable insights into how your funnel is performing. By looking at your data in different ways, AI Funnel Insights helps you make better decisions and improve your conversion rates like never before.

    Here’s what Usermaven’s AI Funnel Insights offer:

    Overall funnel performance:

    Our AI now provides a comprehensive overview of your funnel's performance, analyzing conversion rates at each stage. It doesn't just show you the numbers; it contextualizes them by comparing your performance against industry benchmarks.

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    Channel performance analysis:

    Understanding which channels drive the best results is crucial for optimizing your marketing efforts. Our AI now analyzes the performance of each of your marketing channels, categorizing them as top performers or underperformers, backed by data.

    Source performance evaluation:

    Not all traffic is created equal, and our AI is now equipped to tell you exactly which sources are sending you the highest-quality visitors. It analyzes conversion rates from different sources, identifying the websites or platforms that are sending you the most valuable traffic.

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    Geographic performance insights:

    For businesses operating in multiple countries considering expansion, understanding geographic performance is crucial. Our AI Funnel Insights now break down your funnel performance by country and regions, showing you where you're succeeding and where you might be struggling.

    Device performance comparison:

    Our AI now compares your funnel's performance across different devices, highlighting any discrepancies. If it detects that your mobile conversions are lagging, for instance, you can then diagnose the issue and act accordingly.

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    Surprising findings:

    Do you like surprises? You’ll get them, in a good way, of course. Usermaven’s AI Funnel Insights feature acts as a tireless detective, constantly scanning your data for unexpected trends or outliers. When it finds something surprising – a sudden spike in conversions from an unexpected source or an unusual pattern in user behavior – it brings this to your attention.

    Opportunities identification:

    Beyond pointing out issues, our AI actively seeks out opportunities for improvement in your funnel. It analyzes your data from multiple angles to identify areas where small changes could lead to significant enhancements.

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    Actionable recommendations:

    Try this because you’ll simply love this part. Whether you’re a marketer or a product professional, you will acknowledge that insights are most valuable when they lead to action. That's why our AI doesn't just show you data – it tells you what to do with it.

    The digital landscape is always changing, and your funnel insights should keep pace. Our AI Funnel Insights doesn't just provide a one-time analysis – it continuously updates its insights as new data comes in.

    With these new AI Funnel Insights, you're now equipped with a powerful tool for data-driven decision-making and continuous funnel optimization. We're excited to see how these insights will help you take your funnel performance and conversion rates to new heights.

     

     

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  4. Introducing Attribution 2.0: The ultimate tool for ROI-focused marketers!

    New Feature

    We received a lot of positive feedback and appreciation from you all on Attribution 1.0.

    Usermaven is committed to pushing the boundaries of analytics. To provide marketers with a deeper understanding of their marketing ROI, we've developed Attribution 2.0.

    With features like multi-touch attribution models, lookback windows, conversion goals, and more, you can now easily get deeper insights to improve your marketing efforts and make data-driven decisions.

    Let's see what Attribution 2.0 has to offer:

    New features

    7 powerful attribution models: Attribution 2.0 introduces seven comprehensive attribution models to give you a full picture of your marketing performance:

    • First Touch: Gives full credit to the customer's first interaction
    • Last Touch: Attributes conversion to the final touchpoint
    • Linear: Evenly distributes credit among all touchpoints
    • U-Shaped: Assigns 40% credit to first and last touchpoints, 20% to middle interactions
    • Time Decay: Gives more credit to touchpoints closer to conversion
    • First Touch Non-Direct: Attributes to the first non-direct channel interaction
    • Last Touch Non-Direct: Credits the last non-direct channel before conversion
    attribution-models

    Each model offers unique insights into your customer's journey and conversions, allowing you to analyze marketing effectiveness from multiple perspectives.

     

    Customizable lookback window: Set your attribution lookback window from 30 to 180 days. This user-specific time period before conversion ensures that recent, relevant interactions are properly credited in your chosen attribution model.

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    Conversion time period: Our new conversion time period filter allows you to analyze conversions within a specific date range. This feature helps you focus on recent performance or compare different time periods, giving you more control over your data analysis.

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    Conversion goal selection: Attribution 2.0 now requires you to create or select a conversion goal before running your attribution analysis. This ensures your attribution insights are always tied to specific, measurable objectives.

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    Default channel analysis

    Get a comprehensive breakdown of how each channel contributes to your conversions. Our new table view shows:

    • Visitors: Number of unique visitors in the selected time frame
    • Conversions: Total unique conversions within the period
    • Value: Amount generated based on your conversion goal
    • Influenced: Shows the number of conversions influenced by different models.
    detailed-view-analysis

    This detailed view helps you identify your most effective marketing efforts and optimize your strategies.

     

    Improvements

    Enhanced custom channel mapping: We've improved our custom channel mapping feature, allowing you to create and define your own channels. Access this through the Custom Channel Mappings dashboard to tailor your analytics to your specific needs.

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    Visual Attribution insights: The new Conversions by Channel and Attribution Model graph provides a clear visual representation of each channel's impact under different attribution models. This makes it easier than ever to compare and analyze your marketing performance.

    Compare different attribution models with Usermaven

     

    Why you'll love Attribution 2.0

    • Gain deeper, accurate insights into your marketing performance
    • Make data-driven decisions with confidence
    • Optimize your marketing spend based on true channel value
    • Align your attribution analysis with your specific business goals
    • Analyze hidden opportunities in your marketing mix

    We're constantly working to improve your experience with Usermaven. Stay tuned for more updates that will further enhance your ability to analyze and optimize your marketing efforts.

    Thank you for your continued support and feedback. We're excited to see how Attribution 2.0 will transform your marketing strategy and drive better results!

     

  5. New features: Tailored workspace experience, exclude proxy traffic, and API event import

    New Feature
    Improvement

    We're excited to announce our latest update, bringing you powerful new features to enhance your workspace management and data analysis capabilities. This release focuses on improved customization, more precise traffic monitoring, and expanded data integration options. Let's dive into the key improvements:

    Tailored workspace experience

    We've introduced a new feature that allows you to tailor your dashboard experience to your specific business needs. You can now choose from three distinct workspace types:

    • SaaS/Membership sites
    • eCommerce store
    • Website Analytics

    When you select your preferred workspace type, the following elements will be customized to match your business model:

    Navigation menu: Optimized to prioritize the most relevant sections for your type of business.

    Setup guides: Tailored instructions to help you configure your workspace efficiently.

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    New premium feature: Exclude proxy traffic from all stats

    We're excited to introduce a powerful new tool to help you get more accurate insights from your traffic data. Our new "Exclude proxy traffic" feature allows you to filter out various types of proxy traffic from all your statistics, giving you a clearer picture of your genuine user engagement.

    Key aspects of this feature:

    Toggle Control: A simple on/off switch allows you to easily enable or disable proxy traffic exclusion across all your stats.

    Granular Proxy Selection: Choose exactly which types of proxy traffic you want to exclude. Options include:

    • VPN
    • TOR
    • Datacenter
    • Public Proxies
    • Web Proxies
    • Search Engine Robots
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    Import historical events via API

    Another significant upgrade to our HTTP event API, allowing you to import historical data with precision. This enhancement gives you more flexibility and control over your event timeline.

    Timestamp Support: Our API now accepts a timestamp parameter for each event.

    Millisecond Precision: You can specify event times down to the millisecond, ensuring accurate chronological placement of your historical data.

    Flexible Data Import: Whether you're backfilling data, migrating from another platform, or reconciling offline events, you can now place each event exactly where it belongs in your timeline.

    How it works:

    When sending events through our HTTP API, simply include a timestamp (in milliseconds since the Unix epoch) with each event. The API will use this timestamp to correctly place the event in your historical data.

    You can learn more about HTTP API from here: https://usermaven.com/docs/integrations/event-api 

     

    Other Improvements

    Restructured Settings Menu: We've reorganized the miscellaneous section to enhance navigation and accessibility:

    • You'll now find the Reporting and Exclude Traffic options under Workspace Settings.
    • This change streamlines your workflow, making it easier to find and adjust these important configurations.

    Enhanced Setup Guide

    To help you get started quickly and efficiently, we've added a comprehensive Setup Guide:

    • Detailed step-by-step instructions for setting up and optimizing your Usermaven workspace.
    • Includes instructional videos for visual learners.
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    We encourage you to explore these updates and take advantage of the new Setup Guide to ensure you're getting the most out of Usermaven.

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  6. Introducing Reports, Top regions, and more...

    New Feature
    Improvement

    Over the past few weeks, we have introduced numerous new features and significant improvements to Usermaven. Usermaven is becoming more powerful with each passing day. Let's dive into what we brought you:

    Reports

    This option was previously available under Workspace Settings > Email Reports. With the recent overhaul of the Reports feature, you can now schedule reports to be sent on a daily, weekly, or monthly basis. You can also specify the exact hour at which you'd like to receive the reports.

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    We are also adding new notification channels in the next few days, including Slack, so you can get reports directly in your marketing channels. Additionally, your personalized KPI reports can now be delivered straight to your email or Slack channel.

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    Your existing reports that you added have already been migrated to the new "Reports" section.

    Top Regions

    In website analytics, we’ve added the Top Regions functionality. Now, you can see which regions are driving the most traffic to your site. This feature is particularly useful if you or your clients have a local business and want to identify the regions generating the most conversions. With this information, you can run more targeted and focused campaigns in those specific areas.

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    Export histogram and location

    You can now export histogram data into a CSV file. Simply click on the "Download" icon, and the data will be saved in CSV format.

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    Also, we have added the "Export" option for the locations as well.

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    Billing Page Revamped

    We have revamped our billing page to provide a clear overview of your usage of the Usermaven platform, as well as your upcoming bills and invoices.

    The new billing page includes:

    • Overview: A summary of your plan and events usage, with a breakdown of events by type such as Pageviews, Custom Events, and Auto-captured Events.
    • Plans Tab: Displays the plan you are currently enrolled in and offers a comparison between different plans.
    • Invoices: A section where you can view all of your previous transactions and invoices.

     

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    Performance Improvements

    As Usermaven continues to grow each day, we have optimized our data warehouse and achieved a 156% performance gain across the platform in data response times. This improvement is crucial as it ensures a faster, more efficient user experience for our end users.

    Upcoming next:

    Attribution 2.0: Enhanced attribution capabilities to provide deeper insights into the sources and channels driving your conversions.

    Trends: A new feature that will allow you to analyze and visualize trends in your data, helping you to identify patterns and make informed decisions.

    Stay tuned for these powerful updates that will further enhance your Usermaven experience!

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  7. Workspaces list view, customize workspace logo and more...

    New Feature
    Improvement

    Over the past few weeks, we have been working diligently to enhance Usermaven. In this update, we are excited to introduce several new features, improve the overall user experience, and implement various quality-of-life improvements that will make your journey with our product even better.

    Workspaces list view

    We've introduced the Workspaces List View, which gives you an overview of all your workspaces in a handy list format. This feature makes it easy for you to navigate and manage multiple workspaces within our platform.

    workspaces-list-view

     

    Customize logo for workspace

    You can now personalize your workspaces by uploading your own custom logo. This feature allows you to maintain your brand identity and create a more cohesive user experience within the Usermaven platform.

    workspaces-logo

     

    Create conversion goal while creating pinned event

    When you create a pinned event, you can now set a conversion goal at the same time. This streamlined process saves you time and ensures that your conversion goals are properly aligned with the corresponding pinned events.

    create-conversion-goal

     

    Angular example

    We've added an Angular example to our platform's documentation or resources. This example shows you how to integrate Usermaven's features and functionalities into an Angular application, making it easier for you to implement Usermaven in your projects.

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    You can learn more about Angular integration here.

     

    Exclude server side events from Website Analytics dashboard.

    Now, we have added an option in the Workspace Miscellaneous section to exclude server-side events received from your applications in the Website Analytics.

    To exclude server-side events, turn on this option as shown below.

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    Other improvements

    • We have restructured the Events section. You will now see it on the left menu under "Configure Events". This includes your auto-captured events, pinned events, and custom events.
    • We have removed the Analyze section and moved the Funnels, Journeys, and Attribute pages to the main navigation menu.
    • In addition to these changes, we have improved the Website Analytics UI and query performance.

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  8. Maven AI, Custom Channel Mapping, Traffic Channel Filtering and more...

    New Feature
    Improvement

    Maven AI: Your conversational analytics assistant

    We've been hard at work refining and polishing our Maven AI, and we're excited to introduce its new look and feel. Maven AI is now more conversational, allowing you to ask questions about your top-performing pages, channels, sources, and more. With Maven AI, you can quickly gain key insights into your data through an AI-powered analysis.

     

     

    Custom channel mapping

    Another new feature we shipped in this release called Custom Channel Mapping. You can now categorize your traffic into custom channels based on specific criteria, providing a more tailored view of your data.

    With Custom Channel Mapping, you can:

    • Map traffic from specific referring websites (e.g., G2, Capterra) to custom channels
    • Categorize traffic based on UTM tags (source, medium, campaign)
    • Group traffic landing on specific pages or URL patterns

    This feature empowers you to better understand your traffic sources and make data-driven decisions to optimize your marketing efforts.

     

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    Traffic channel filtering in Website Analytics

    We've upgraded our Traffic Channels feature in website analytics, making it even easier to analyze your data. You can now filter your analytics based on specific Traffic Channels with just a simple click.

     

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    This enhancement allows you to quickly drill down into your data and gain valuable insights about the performance of specific Traffic Channels. By focusing on individual channels, you can make informed decisions to optimize your marketing strategies and improve your overall website performance.

     

    Tracking script improvement and integration guides

    We have released an updated tracking script that is compatible with all types of websites. While the legacy script will continue to function for existing installations, we recommend using the new tracking script for any new websites. This updated script offers improved performance and reliability across various web platforms and technologies.

     

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    Other than that, we've added in-app guides for the most popular Content Management Systems (CMS), including Shopify, SquareSpace, Wix, Webflow, and more. These in-app guides provide step-by-step instructions to help you quickly set up tracking for your website, ensuring that you can start gathering valuable data as soon as possible.

     

    New guides: Using Regex in Journeys and tracking conversions on Shopify

    We're pleased to announce the publication of two new guides designed to help you make the most of Usermaven's features and integrate with popular e-commerce platforms.

     

    Other improvements

    • We've enhanced the Workspaces drop-down menu to display the favicon or logo of your website next to the corresponding workspace name. This visual cue makes it easier to identify and select the desired workspace, especially when managing multiple websites or projects.
    • We've fixed an issue in the website analytics comparison feature where the exact day of the week wasn't always matching correctly.
    • We've made some cosmetic changes and UI enhancements throughout the platform to improve the overall user experience.

     

    We hope you enjoy these updates in Usermaven. Till next time.

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  9. Notes/ Annotations, Enhanced Top Channels/Sources, Contacts Hub Overhaul, Locking Funnel Feature, and much more….

    New Feature
    Improvement

    We're thrilled to showcase a wave of exciting new features and enhancements in the latest Usermaven update! Dive in and explore the latest upgrades that will further empower your marketing analysis.

     

    Notes / Annotations

    Usermaven empowers you to annotate your web analytics graphs with the new Notes/Annotations feature. This addition allows you to directly document key observations on your graphs, enriching your analysis of essential metrics like unique visitors, pageviews, sessions, visit duration, bounce rate, and events.

    With Notes/Annotations, you can now:

    • Pinpoint Insights: Click on any data point to create a detailed note, documenting specific trends or observations.
    • Enhanced Context: Annotations are displayed next to the corresponding data point, providing clear context.
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    • Tailored Visibility: Choose to keep notes private or share them with workspace users for collaborative analysis.
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    • Granular Control: Only Owners, Administrators, and Managers can create and edit notes, ensuring data integrity.

    This new feature streamlines your workflow, allowing you to capture valuable insights, fostering collaboration and informed decision-making.

     

    Enhanced Top Channels/Sources in Web Analytics Dashboard

    Our Web Analytics dashboard now offers an improved Top Channels/Sources section, providing a more comprehensive view of your traffic sources. Previously, this section provided users with a limited set of sources making it difficult to differentiate between Organic Search, Paid Search, and various social media channels.

    With this new update, we're introducing a wider range of channels including:

    • Direct
    • Referrals
    • Organic Search
    • Paid Search
    • Organic Social
    • Paid Social
    • Email
    • Display Ads
    • Other Campaigns

     

    top sources

     

    The Overview tab reflects this change, displaying the Top Sources for your platform along with the numbers and percentage of the users coming from each Source. You'll also find an interactive pie chart that visually represents this data in an easy-to-understand format.

     

    Introducing Source Information in the Contacts Hub Dashboard

    Gain deeper user insights with Usermaven's "First Touchpoint" section! This powerful addition to the Contacts Hub Dashboard unlocks valuable details about source, medium, and referrer information for each visitor, user, or company. This empowers you to understand how individuals discover your platform, allowing you to tailor and optimize your marketing strategies based on the most effective channels and sources.

    You also have the ability to filter the data based on these touchpoints and later create your segment.

     

    CONTACTS HUB

     

    With this update, you can now identify the channels or sources driving the most traffic to your platform and gain valuable insights into the mediums and referrers used by your visitors, users, and companies to access your platform.

    This information empowers you to tailor your marketing strategies and optimise your reach based on the channels and sources that are most effective in attracting your target audience.

     

    Locking a Funnel

    Next, we have introduced the locking a funnel feature on the Funnels dashboard in Usermaven. This functionality enables Workspace Owners and Administrators to restrict editing and deleting access to specific funnels, safeguarding critical user journey analyses and fostering efficient team collaboration.

    Previously, unrestricted editing rights for funnels could lead to inconsistencies and confusion within teams. With funnel locking, Owners and Administrators can:

    • Maintain control and accuracy: Prevent unauthorized edits, ensuring the reliability of data collected through locked funnels.
    • Assign clear ownership: Establish clear edit rights, fostering efficient collaboration and preventing potential conflicts or misunderstandings.

     

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    This update enables a more controlled and collaborative environment for analyzing user journeys, ultimately improving team communication and safeguarding data.

     

    Updated Pinned and Custom Events’ Detailed View

    The Detailed View pages within the Pinned and Custom Events dashboards now boast a powerful new addition: 'Breakdown by Page'. This section offers valuable insights into how frequently specific events occur on different pages within your platform.

    Previously, the Detailed View primarily focused on user information, event timestamps, and page information. This update introduces a breakdown of events by page, providing a count of each event's occurrences on various pages.

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    This can help you gauge the effectiveness of different pages in triggering the specific events that you're tracking. Moreover, you can also leverage these insights to optimize your pages and enhance user engagement with the events you care about most.

     

    Updated Attribution Insights

    Building on the recent improvements to the Web Analytics dashboard's Top Channels/Sources section, Usermaven has also revamped the Attribution Insights dashboard within the Analyze section. Previously limited to displaying a basic set of traffic sources like search engines, direct landings, and social media, the updated Attribution dashboard now offers a more comprehensive view by including:

    • Direct
    • Referrals
    • Organic Search
    • Paid Search
    • Organic Social
    • Paid Social
    • Email
    • Display Ads
    • Other Campaigns

     

    ATT

     

    All data on the Attribution dashboard is filtered and presented according to your chosen attribution model, providing a clear and unified view of your marketing channel performance.

     

    Cross Domain Tracking in Usermaven

    Exciting News! Usermaven now supports Cross Domain Tracking, allowing you to track user journeys seamlessly across multiple websites or domains.

    Previously, separate domains meant fragmented data. The lack of cross-domain tracking led to a disjointed view of user behavior and inaccurate insights into your audience's engagement and journey.

    This feature ensures:

    • A Unified User View: Understand user behavior across your entire platform.
    • Accurate Conversions: Attribute conversions and revenue accurately across all touch-points.
    • Data-Driven Decisions: Leverage deeper customer insights for informed decision-making.

    To learn more how you can use the cross-domain tracking, please follow this link.

     

    Other Improvements

    • Sorting in Funnel Analysis Detailed View: You can now sort results by conversion rate in the detailed view's table. This lets you see top performers and areas for improvement at a glance, for channels, sources, browsers, countries, and devices, in both ascending and descending order. Analyze your funnel performance with greater ease and efficiency!
    • Our detailed funnel analysis breakdown is now updated to reflect the new channels mapping. This means the breakdown by source and channel will be based on the recently introduced mapping system.

     

    We hope you enjoy these updates, keep us posted with your valuable feedback.

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  10. Revamped Product Onboarding Insight, Multi-domain filtering, and much more..

    New Feature
    Improvement

    Usermaven's evolution continues! We’re thrilled to unveil powerful updates that empower you to analyze, filter, and navigate your website data with newfound ease and efficiency. Let's dive into the details and see how these changes can benefit your workflow.

     

    Streamlined Web Analytics with Default Domain Settings

    Usermaven now lets you select "All domains" as default in Workspace Settings. This displays all connected domains for easy analytics access, unlike the previous single-domain option.

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    Doing this is a straightforward process:

    • Navigate to Workspace settings in Usermaven using the left-side menu.
    • Choose "General" and scroll down to the section labeled "Show/Hide domains on the dashboard."
    • Activate the toggle for each domain you wish to include in your default view.
    • Hover your cursor over "All domains" and click on the "Set as Default" option when it becomes visible.

    Multi-domain Data Filtering on the Web Analytics Dashboard

    Gone are the days of analyzing one domain at a time! Our new multi-domain data filtering lets you compare and contrast performance across all your domains simultaneously, giving you a holistic view and deeper insights.

    With this new functionality, you can now choose multiple domains on your web analytics dashboard, presenting their data concurrently for a more detailed and inclusive view of your statistics. This feature ensures that insights and data from all selected domains are readily available, offering a holistic view on the web analytics page.

     

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    Revamped Onboarding Insights: Funnel Deep Dive and User Cards

    Unveiling a Powerful Onboarding Dashboard: Say goodbye to the basic funnel! Our upgraded dashboard explodes with insights, offering a comprehensive view of your user journey.

    With a myriad of options - dive deeper than ever before!

    • Experience the onboarding completion funnel in both horizontal and vertical graph formats, offering diverse visualizations of your data.
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    • Want to go deeper into how users find and finish your onboarding? Our new 'Deep Dive' lets you slice and dice the data in easy-to-understand ways. See trends based on where users came from, where they are, and what tech they use! No more boring graphs and tables!
    • Detailed view goes beyond graphical and tabular representations, allowing you to break and filter data based on first touch (source, channel, referrer), location (country, city), and technology (device, browser, and operating system).
    • You can compare your onboarding funnel over different periods of time, track how your onboarding process works over time to see what's helping and what needs fixing.
    • Gain insights into conversion by viewing the average time it takes for your users to complete the onboarding process.

     

    • On the main onboarding dashboard, explore user details through flashcards, highlighting users who have completed each onboarding step. Each flash card provides user names along with their first and last seen details.
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    • Easily access the average time distribution for onboarding completion insights directly on the main dashboard.
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    This revamped onboarding dashboard not only enhances the visual appeal but also equips you with a more profound understanding of your user onboarding dynamics, making it your secret weapon for a seamless onboarding experience.

     

    Overhauled Contacts Hub: Seamless Navigation and Enhanced Insights

    The Contacts Hub just got a makeover! Forget flipping through separate pages for visitors, users, companies, and groups. Now, a handy sidebar shows them all at once, with quick counts of each so you can find what you need instantly. No more clicking and searching!

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    Noteworthy features of this update include:

    • New sidebar: Find visitors, users, companies & groups quickly with the revamped sidebar.
    • Data at a glance: See how many of each right next to their section – no more searching!
    • Direct segment creation: Build new groups of contacts right on the dashboard.
    • Easy segment access: See all your groups and open them instantly from a list.
    • Company names, not IDs: Say goodbye to confusing codes – names make things clear.
    • Better exports: Download users & companies with their unique details included.

    The new Contacts Hub makes managing your users and data easier than ever!

    Find what you need faster with a new sidebar, build groups of contacts right on the dashboard, and see important info like company names instead of confusing codes. Plus, exporting data is now richer with more details included. It's a more user-friendly way to find insights about your audience.

    Conversion Time Distribution

    Exciting news! We've added a brand new "Conversion Time Distribution" feature to Usermaven. This cool feature shows you how long people typically take to complete each step of the funnels or onboarding flows you set up.

    Want to dig deeper? Both the Onboarding and Funnels dashboards now have a special "Deep Dive" section filled with info about how long people spend on each step. Check it out to see:

    Here's a comprehensive breakdown of what awaits you on this page:

    • Average Time Breakdown: Discover the average time users took to complete each step within the funnel, as well as the overall average time for the entire funnel.
    • Customizable View: At the top of the page, you have the flexibility to choose between viewing the average time for specific steps or the entire funnel. Simply select the desired steps to tailor your analysis.
    • Bar Graph: A dynamic bar graph awaits you, corresponding to your selected view. It not only showcases the number of users completing each specified step but also provides insights into the average time taken. The histogram, by default segmented into 5 bins, can be customized up to 25 bins, offering a clear distribution of users completing the funnel within specified time ranges.
    • Detailed Insights: Towards the end of the page, dive into detailed insights that provide a comprehensive explanation of the presented metrics. This ensures a thorough understanding of user behavior and time dynamics.

    This dedicated page is strategically designed to empower you with actionable insights. It serves as a valuable tool for analyzing and optimizing user engagement based on time-related factors.

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    Stay tuned for more updates as Usermaven continues its commitment to delivering a powerful analytics tool tailored to your evolving needs!

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