New updates and improvements to Usermaven

  1. Engagement column in contacts hub, funnel window and more

    New Feature

    1. Engagement Column

    In our latest update, we've introduced a new "Engagement" column in the Contacts Hub. This column provides an overview with four distinct engagement levels:

    • Highly Active
    • Moderately Active
    • Low
    • At Risk

    Engagement is measured by multiplying the number of events by the ratio of active days within the past 30 days to 30. For users who have recently signed up, engagement is determined by considering the date of their registration to the platform and tallying the number of events they've participated in since then.

    Please note: The "At Risk" engagement category is exclusive to Users and Companies only.

    2. Funnels Improvements

    Funnel Window

    Now you can set the window size for your funnel. The window size determines the duration (in days/hours/minutes) within which a user must complete the funnel steps.

    For instance, if you designate a window size of 7 days, the user is given a 7-day period to finish the funnel steps. Users failing to complete the steps within this 7-day span won't be included in the funnel's count.

    funnel window

    Events Compaction

    In our funnels module, we've implemented a compaction feature. Previously, in a funnel sequence like Step A -> B -> B -> C -> D, the strict mode would encounter issues due to the adjacent repetition of Step B. With the new compaction feature, such repetitions are effectively handled.

    For those utilizing the Journeys feature and funnels in Usermaven, you can expect precise outcomes in both functionalities.

    3. Product Insights UX Improvements

    In the earlier version of the Product Insights module, creating a new insight required several steps. However, with the current update, you can swiftly generate a new Insight simply by selecting the "Create New Insight" button located within the Product Insights module.

    4. Time filter in Visitors overview

    Before, the Visitors overview page only displayed visitor data from the last 7 days. Now, we've enhanced this feature by introducing a dropdown menu that offers additional time period options, enabling you to view visitor statistics for up to the last 90 days.

    visitors date dropdown menu

    This enhancement is particularly valuable for observing the journeys of individual visitors and understanding the actions they undertake.

    Other Improvements

    • We've transitioned the Funnel creation interface from modals to the Drawer to ensure consistency across the platform.
    • The options in the Product Insights module, including Onboarding, Product Engagement, and others, have been relocated to the left pane, transitioning away from the tab format.
    • Additionally, you now have the capability to conceal the Product Insights menu items using the "Customize Menu" section.
    • We've streamlined the process of creating a new insight, reducing the number of required clicks. Specifically, defining an insight name and setting up event conditions have been made more straightforward.

    We hope you'll find value in these updates. Until next time, enjoy!


  2. Company timeline view, analyze traffic change in top sources, UTM metrics, and more

    New Feature

    In this week's release, we've introduced two significant new features in Usermaven. Let's delve deeper.

    Company Timeline View

    The Company Timeline View is particularly useful if you wish to monitor how users within a company engage with the application. For B2B SaaS companies, it's crucial to identify which users are most active. This information can later facilitate obtaining feedback from these specific users or exploring upsell opportunities.


    company timeline


    Note: The company timeline view shows the activity based on the weekly basis for the company users.

    Should you wish to view the total number of events carried out by users over the past 30 days, you can utilize the 'Users' option within the 'Company' section.

    company users activity


    Comparing Traffic Variations: Top sources, UTM traffic and other sections

    In our latest release, we've further enhanced the analytics comparison feature. Now, when you choose the comparison option, you'll instantly see the percentage change in traffic between the current and previous periods across key sections like Top Sources, UTM Traffic, and more.

    This intuitive update empowers you to swiftly pinpoint which traffic sources have experienced increases or decreases, streamlining your analysis and decision-making process.



    Additionally, hovering over the 'Change' will display the number of visitors from the selected comparison period.


    traffic change value


    In the detailed view for Top Sources, UTM Traffic, and other sections, the percentage change is now clearly displayed. Additionally, you can easily sort data based on these changes, giving you even more control over your analysis."




    We hope you'll find value in these updates. Enjoy!


  3. Compare analytics, Contacts hub 2.0, and Segments location filter

    New Feature

    Compare Analytics

    Gain invaluable insights and fresh perspectives into your user data with Usermaven's cutting-edge feature for comparing stats over time. Our robust comparison tool empowers you to analyze data from specific date ranges and see how it stacks up against other periods seamlessly.

    The comparison feature lets you contrast data from the previous period or a custom time-frame. Additionally, you can select either "Match day of the week" or "Match exact date" for a more precise comparison.



    Contacts Hub 2.0

    Exciting news! We've given our Contacts Hub Profiles a major overhaul! Get ready to explore the enhanced Visitor, User, and Company detailed views, now equipped with Top Events, Top Pages, Feature Adoption insights, and a handy Notes feature.

    Here's what's new:




    First seen: View the initial time a user was observed and the first touch-point they encountered before registering for your web application.

    Last Seen: The most recent time when the user accessed your web application.

    Created: The date when the user's account was established.

    Engagement: Engagement is categorized into four levels: At Risk, Low Activity, Moderate Activity, and High Activity. It's determined by evaluating the actions the user has taken relative to the overall user activity events in the last 30 days.

    Activity Heatmap: The activity heatmap displays user activity and the count of events they've executed.

    Onboarding Status: If you've configured the Onboarding Insight, you can view it in the User profile to determine whether they have completed the onboarding process. Additionally, you can view the specific onboarding steps they have completed.


    Top Pages: Uncover User Interests

    By exploring the Most Visited Pages, you can identify which sections of your site are particularly captivating and drawing user attention. The Page Visit Count offers deeper insights, allowing you to understand the frequency at which users are accessing these popular pages.

    This combination of data provides a comprehensive view of user behavior and preferences, helping you to refine and optimize your site's content accordingly.




    Top Events: Track Pinned and Custom Events

    With the Top Events Overview, you can obtain a holistic perspective of both Pinned and Custom Events, giving you a clear snapshot of your most significant events.

    • The Activity Trends section paints a picture of how event activity has evolved over the past 30 days, using intuitive line graphs that make trends easily discernible at a glance.
    • The Total Count feature lets you understand the cumulative occurrence of each event, helping you gauge its frequency and importance. Additionally, with the First and Last Occurrence data, you can track the timeline of specific events, noting when they were initially triggered and their most recent activation.

    Together, these tools offer a comprehensive understanding of user behavior and event interactions on your site.




    Feature Usage: Understand Feature Adoption

    The new feature usage graph in User Overview provides a comprehensive view of how users are engaging with your product's features.

    • Usage Patterns: View feature usage on daily, weekly, monthly, or yearly basis.
    • Identify Inactivity: Identify features that have never been used by specific users.





    The notes feature offers a valuable tool for appending critical information directly to the User or Company profile.

    For instance,, a SaaS company, utilizes Usermaven in their sales journey. They leverage the notes feature to jot down pivotal points from discussions with potential customers. This ensures that crucial details are always accessible and linked to the relevant profile, facilitating seamless communication and a more informed sales process.



    Note: The Contacts Hub has undergone a redesign, impacting both the Visitors and Company views as well. However, it's important to mention that in the visitor view, the "feature adoption" section will not be present.

    Segment by Location

    We've introduced a new feature in the Segments: the ability to filter visitors, users, or companies based on their location. This enhancement is particularly beneficial for those looking to analyze platform usage patterns by region, offering insights into how different geographic segments interact with your platform.




    Bug Fixes:

    • In Funnels, applying traffic exclusion with page rules previously caused disruptions and broke the funnel. This issue has been resolved.
    • Segments were returning one user when there were no contacts available; this has also been corrected in this release.
    • In Web Analytics, for monthly periods, only the first date of the month was previously displayed. Now, only the month name will be shown.
    • Issues with the last quarter comparison dates missing some days have been addressed and fixed in this release.

    Each of these enhancements contributes to a more seamless and accurate user experience across the platform.

    We hope you enjoy these updates and let us know what you would like to see next in the Usermaven by sharing feedback with us.


  4. Mobile responsiveness, Chrome extension and more

    New Feature

    🎉 We're thrilled to introduce three brand new updates to Usermaven, driven by your valuable feedback and needs!

    Enhanced mobile experience

    We've heard your requests! 📱 Usermaven is now fully mobile responsive, designed to provide a smoother experience for you on the go. Dive into Usermaven from any mobile device and enjoy the optimized interface.




    Deeper user insights

    Introducing new tracking metrics in the Users view: First touch point, First viewed page, and Original UTM parameters. Gain more insights about your user's journey. Understand their initial interaction point and discover which page captivated their attention first.

    Use Case: For a SaaS company offering a 14-day trial, it's critical to know the user's first touchpoint and viewed page, especially during onboarding. This helps in optimizing the conversion process for subscription purchases.




    Traffic exclusion chrome extension

    We're introducing the Traffic Exclusion Chrome extension, designed to omit your own website visits, ensuring your metrics stay unskewed.

    It's simple - install the extension, visit your website, and enable it. Your subsequent activities won't be recorded in Usermaven until you decide to turn off the extension.

    You can install the chrome extension from this link. 




    Thanks for being an integral part of the Usermaven journey.

    We're always working to make it better, and your feedback is invaluable. Dive in and explore the new features today! 🚀


  5. Pinned events detailed view, UX improvement for product insights and more.

    New Feature

    This week, we're excited to roll out two new features and enhancements to the Product Insights user experience. Let's dive in:

    Pinned events detailed view

    Just like our Custom Events' detailed view, we've introduced a detailed view for Pinned Events. This new view provides an overview, displayed in histogram form, of the number of times an event was performed.

    Additionally, it showcases live activity. You can also discover where Pinned Events are being utilized, such as in conversion funnels, segments, conversion goals, and more.



    New onboarding flow for Product Insights

    We've made significant enhancements to the Product Insights module. If you haven't set up any reports within this module yet, simply define your key events in the Product Insights section, and all insights will be configured automatically for you.




    To utilize this feature, ensure that you are providing Users/Companies data and have already created some pinned events or you are passing the custom events.




    Duplicate funnel

    We've introduced an option to duplicate funnels. This is especially useful when you're working with funnels that have similar conditions but with a few added steps, or if you're conducting A/B testing through funnel analysis.




    Other improvements

    Users with the "Managers" role now have permissions to manage Pixel white-labeling, integrations, and the miscellaneous section.


    Get ready as two major updates are dropping next week. Stay tuned.

  6. User Journeys, and Customize Menu

    New Feature

    User Journeys

    Get deep insights into user behaviour with our brand-new feature, User Journeys. This feature maps out the various paths users take on your app or website, providing insights into what users do before or after key events like signing up or making a purchase. This powerful tool can help you reduce churn by tracking events that lead to cancellations.

    Here's what you can do with User Journeys:

    • Discover Conversion Paths: Understand the steps your users take that lead to conversions. Optimize these paths for a seamless user experience and increase your conversion rates.
    • Understand User Actions: Answer critical questions about user behaviour, like what actions users take after creating an account or logging onto your product. This understanding can help shape your user engagement strategies.
    • Inform Your Product Roadmap: Identify the most common paths users take through your product. Use this data to inform your product roadmap, making decisions that align with your users' preferences and improve their overall experience.
    • Analyze User Behaviour: Analyze and compare how new and existing users navigate your product. Use these insights to tailor your product or service to meet the needs and expectations of different user segments.



    Customize Menu

    As we know, different clients have different needs and use cases. It's about time that the Usermaven platform reflects this. We're excited to introduce personalised menus.

    This feature allows you to customize your Usermaven menu to suit your unique needs. Tailor it to feature the data and functionalities that you use the most for a seamless workflow experience. The power to personalise your workspace is now at your fingertips.

    As always, your feedback is invaluable to us as we continue to enhance Usermaven, aiming to provide the most user-centric platform possible.


  7. Introducing Maven AI - Bringing Generative AI to Usermaven

    New Feature

    Today, we are thrilled to provide an early sneak peek into Usermaven's initial step into the realm of generative AI. We proudly present Maven AI, an innovative concept that's as straightforward as it gets. If you have a query about your data in Usermaven, all you have to do is ask it — using everyday language.


    Sample queries you can pose to Maven AI:

    • "What was the total traffic to our website last month?"
    • "Which webpage has the highest bounce rate this week?"
    • "What are the top three sources of referral traffic?"
    • "What is the average session duration for users from social media?"
    • "How many unique visitors did we have last quarter?"
    • "Which is the most visited page on our website?"
    • "What is the conversion rate for our latest marketing campaign?"
    • "How many returning users did we have last week versus this week?"
    • "From which country do we receive the most traffic?"

    Currently, Maven AI is capable of delivering insights pertaining to Web Analytics and the Contacts Hub. However, with our imminent update, the ability to create tailored reports for Product Insights will be a part of its features.

    What's next:

    In the near future, you will have the opportunity to craft elegant charts and tailor-made dashboards harnessing the capabilities of Maven AI.

    We look forward for your feedback to shape this Maven AI even better. Hope you enjoy this update.


  8. Detailed event activity view, integration, and more...

    New Feature

    Event detailed activity view

    We're excited to announce the rollout of our new feature that provides a comprehensive look into your event activities. With this update, you now have the ability to dive into a detailed view of each event, complete with an associated timeline. Notably, the event detail view includes the ability to examine the properties or attributes of each event.




    For example, in the case of a subscription purchase event, you can view attributes such as the amount, plan, and currency.With this information at your fingertips, you can gain valuable insights into user behavior. For instance, you can easily determine which subscription plan is most popular among your users.




    Private Beta: Integration

    Great news for users! We're thrilled to introduce our new integration with, now in private beta. This integration allows you to add Usermaven as a destination and begin forwarding events from Segment directly to Usermaven.

    Kickstarting the Segment integration is simple. Visit the Workspace Setup and select the Segment option. From there, you'll find all the instructions you need to get started.




    By bridging Segment with Usermaven, we're making it easier than ever for you to manage and analyze your event data. Try it out and let us know your feedback!


    Toggle for Weekly/Monthly Reports

    In response to your feedback, we're pleased to announce a new customization feature: the ability to turn off weekly or monthly reports.




    You can now control the delivery of these reports at the workspace level. Once turned off, neither you nor your team members will receive these reports.


    Other improvements

    • Workspace Setup UI Enhancement: The interface of the Workspace Setup page has been redesigned to display one step at a time, improving the overall user experience.
    • Segment Filter Optimization: In the Product Insights and Contacts Hub, the Segment filter is now significantly faster. This update addresses previous delays in results retrieval.
    • Segment Result Fix: We've addressed an issue in Segment where results were incorrectly returned in cases where an event had not been performed a specified number of times.
    • Additional Improvements: We've made a number of other minor enhancements and fixes to improve your Usermaven experience.


    Coming next in Usermaven

    • Journeys to visualize paths users take to complete certain actions on your website and in-app.
    • We're introducing the ability to view the initial page and the first touch point/channel for each contact in the Contacts Hub.
    • Get ready for a more in-depth look at user journeys, product engagement, and adoption on the User Overview page.
    • We're working on a major new feature for Usermaven that we believe you'll be thrilled about. Keep an eye out for a sneak peek coming soon!
  9. AI-powered funnel insights, funnel alias, plugin and a lot more.

    New Feature

    AI-Powered funnel insights

    Our Funnels module just got a significant upgrade with the introduction of AI-powered insights. Now, you can easily identify the top-performing sources, channels, devices, and countries driving conversions for your funnels. Conversely, you can also pinpoint areas that need improvement and focus your efforts accordingly.




    Funnel alias

    We've made another enhancement to the funnels feature by adding an Alias option. This allows you to name each step as per your preference, making it particularly useful for long URLs. By specifying a page name, you'll gain a clearer understanding of what each step represents.




    We are excited to announce the release of our official Usermaven plugin. If you're using, you can now seamlessly integrate your data with Usermaven in just a few clicks.Here's what you can do with the Bubble plugin:

    1. Install the Usermaven tracking pixel.
    2. Identify users and companies.
    3. Send custom events.

    Learn more about the integration with Usermaven by following this link: Integration Guide 


    Retention period option

    We've streamlined the process of creating retention reports by allowing you to define a single Retention report and change the interval while using the Retention module. This means you no longer need to create separate reports for daily, weekly, or monthly retention intervals.




    Feature adoption - weekly aggregated data

    We've made some adjustments to our feature adoption module to improve performance. When selecting a period greater than 3 months, the results will now be aggregated on a weekly basis. This provides better insights into feature adoption trends on a week-by-week basis. In the future, we plan to add a monthly adoption view to help you identify which features are most used on a monthly basis.




    Integration Guides for SquareSpace, Wix, Webflow, and Shopify

    We've created comprehensive step-by-step guides to help you install the Usermaven tracking pixel on popular website platforms such as SquareSpace, Wix, Webflow, and Shopify.

    Access these detailed integration guides through this link: Usermaven Integration Guides 


    Other improvements

    • To enhance user experience, we've implemented lazy loading on the funnels page. Now, funnels will only be loaded as you scroll down, reducing initial load times and ensuring a smoother experience.
    • We've resolved a bug in the "Event has not performed" segment query, ensuring accurate and reliable results for your data analysis.
    • We've updated our website to offer trial versions of our PRO and Premium plans, allowing you to test out our advanced features and find the perfect fit for your business needs.
    • We have added original referrer option in the Attribute for the Segments. Now, you can filter the visitors, users or companies based on their original referrer source.
    • In addition to the above changes, we've made several minor improvements and performance enhancements to ensure a better overall experience when using Usermaven.

    Coming next in Usermaven

    • Our integration is in private beta, we are expected to go into public beta within the next few days.
    • In-depth custom events view and detailed analysis of event properties.
    • Journeys to visualize paths users take to complete certain actions on your website and in-app.
    • We have a major feature currently under development. Stay tuned, as we'll be sharing a sneak peek of this exciting new addition with you all in the next few days. We can't wait to reveal what we've been working on to make Usermaven even more powerful and user-friendly!

    We hope you enjoy these updates and don't forget to share your valuable feedback with us.


  10. Funnels comparisons, reorganized acquisition module, delete workspace and more...

    New Feature

    We are delighted to share some exciting updates with you this week that will elevate your experience. Without further ado, let's delve into the details.

    Reorganized acquisition module

    To simplify things, we've relocated all funnels created under the Acquisition module to the Funnels Visitors section. Additionally, we've moved Attribution to the Analyze section to provide a more streamlined experience. These changes will make it easier for you to access and analyze your funnel data, giving you greater insights into your visitors' behavior and campaign performance.




    Funnels Comparisons

    Funnel comparisons allows you to measure funnel performance by comparing different time periods side-by-side, such as current day vs. previous day, current week vs. previous week, and custom periods for both current and previous dates, etc.




    These changes will save you time and effort, especially when you want to analyze the impact of specific changes made to your website. For example, suppose you make some changes to your website and want to see how much your conversion rate has improved since the last change.




    Funnel breakdown by source, channel, and referer.

    We have added 3 more options in the funnels breakdown:

    • Source: The origin of traffic to a website or application, such as a search engine or social media platform i.e Facebook, Google, etc.
    • Channel: A category of traffic source that refers to how visitors found a website or application, such as organic search, paid search, or social media.
    • Referrer: The URL of the webpage that linked to a website or application and brought traffic to it, also known as the referring page.



    Delete Workspace

    We are happy to announce that the feature many of you have been requesting is now available. You can now delete your workspace by going to Workspace Settings > General, and at the bottom of the page, you will find the option to delete your workspace.




    Javascript SDK Improvements

    We have improved our javascript SDK and added the following new methods:

    Group function: update or send company-level attributes

    Reset function: clear cached user and company details (typically used during logouts)

    Exclude auto-captured events: Ability to exclude all events from a section by adding the 'um-no-capture' class. This feature is particularly useful for excluding auto-captured event tracking in certain sections. i.e image editor etc.

    You can read more about methods reference through here: 


    Other improvements

    • Enhanced the navigation for viewing all workspaces from the Dashboard.
    • Resolved an issue with the HTTP event API when sending events through the server token.
    • Added workspace name to the subject line of email reports.
    • Improved web analytics to truncate long URLs instead of disrupting the user experience.

    What's coming next?

    • Journeys to visualize paths users take to complete certain actions on your website and in-app.
    • Segment Integration
    • First touch source, channel and referer option under Segments.

    I hope you are loving all the new updates and are excited about the upcoming features.