From HubSpot to Google Ads to AI-powered insights - see what’s new in Usermaven
We’ve rolled out a fresh batch of features to help you enjoy deeper insights, stronger attribution, and tighter security, all without the busywork.
From AI-powered ad diagnostics and server-side conversion syncs to CRM integration with HubSpot and smarter funnel building, this release is designed to help marketers and product teams move faster and make better decisions, effortlessly.
Take a look at what’s new in this release:
Unify CRM and product analytics with HubSpot integration
Connecting HubSpot to Usermaven gives you a complete, unified view of your customer lifecycle. By blending CRM data with deep product analytics, behavioral tracking, and advanced attribution, you can now see the entire journey, from anonymous visitor to paying customer and beyond.
- Unify CRM records with product and website behavior: Know exactly what users did before and after they became contacts.
- Eliminate blind spots: Track the full journey across marketing, sales, and product touchpoints.
- Attribute revenue with precision: Identify which campaigns, pages, and in-app actions drive conversions and revenue.
- Build smarter segments: Combine CRM properties with behavioral data for highly specific targeting and insights.
Discover how Usermaven + HubSpot unlock true full-funnel analytics. See setup guide →

Send first-party conversions to Google Ads
Usermaven now automatically sends your first-party conversion events directly to Google Ads. This server-to-server connection gives ad networks accurate, reliable data to:
- Fuel smarter bidding & higher ROAS: Feed real conversion events (like sign-ups or sales) into ad algorithms.
- Bypass browser tracking limits: Send server-side events to overcome ad blockers and browser restrictions.
- Build powerful audiences: Create high-value remarketing lists and lookalikes using verified conversion data.
- Automate optimization: Usermaven keeps syncing conversions in near real-time for always-on campaign performance.
Here's the detailed guide: Learn more →

Meet AI-powered insights in Paid Ads Attribution
No more manual digging through raw ad data. Our new AI-powered insights engine now lives inside your Paid Ads Attribution dashboard, turning complex performance metrics into clear, actionable recommendations.
- Get executive summaries and diagnostics at a glance
- Detect drop-offs, tracking gaps, and budget inefficiencies
- Uncover campaign-level risks, growth opportunities, and scaling potential
- Understand performance trends through holistic, cross-channel attribution
Let AI handle the analysis, so you can focus on decisions that move the needle.

A cleaner way to set up conversion funnels
We’ve refined the funnel creation experience to make it faster and more intuitive.
Now, instead of picking between Visitor, User, or Company at every step, you can choose the funnel type upfront - User or Company (for B2B SaaS) - when creating or updating a funnel.
This small UI change makes setting up funnels smoother and keeps your workflow focused.
Added Two-Factor Authentication (2FA)
Your account security just got an upgrade. With 2FA enabled, you’ll need a verification code along with your password to log in. This extra layer of protection helps keep your workspace safe, even if your password is compromised.
Enjoy these new features, and keep an eye out, some exciting things are just around the corner.