We received a lot of positive feedback and appreciation from you all on Attribution 1.0.

Usermaven is committed to pushing the boundaries of analytics. To provide marketers with a deeper understanding of their marketing ROI, we've developed Attribution 2.0.

With features like multi-touch attribution models, lookback windows, conversion goals, and more, you can now easily get deeper insights to improve your marketing efforts and make data-driven decisions.

Let's see what Attribution 2.0 has to offer:

New features

7 powerful attribution models: Attribution 2.0 introduces seven comprehensive attribution models to give you a full picture of your marketing performance:

• First Touch: Gives full credit to the customer's first interaction
• Last Touch: Attributes conversion to the final touchpoint
• Linear: Evenly distributes credit among all touchpoints
• U-Shaped: Assigns 40% credit to first and last touchpoints, 20% to middle interactions
• Time Decay: Gives more credit to touchpoints closer to conversion
• First Touch Non-Direct: Attributes to the first non-direct channel interaction
• Last Touch Non-Direct: Credits the last non-direct channel before conversion

Each model offers unique insights into your customer's journey and conversions, allowing you to analyze marketing effectiveness from multiple perspectives.

Customizable lookback window: Set your attribution lookback window from 30 to 180 days. This user-specific time period before conversion ensures that recent, relevant interactions are properly credited in your chosen attribution model.

Conversion time period: Our new conversion time period filter allows you to analyze conversions within a specific date range. This feature helps you focus on recent performance or compare different time periods, giving you more control over your data analysis.

Conversion goal selection: Attribution 2.0 now requires you to create or select a conversion goal before running your attribution analysis. This ensures your attribution insights are always tied to specific, measurable objectives.

Default channel analysis

Get a comprehensive breakdown of how each channel contributes to your conversions. Our new table view shows:

• Visitors: Number of unique visitors in the selected time frame
• Conversions: Total unique conversions within the period
• Value: Amount generated based on your conversion goal
• Influenced: Shows the number of conversions influenced by different models.

This detailed view helps you identify your most effective marketing efforts and optimize your strategies.

Improvements

Enhanced custom channel mapping: We've improved our custom channel mapping feature, allowing you to create and define your own channels. Access this through the Custom Channel Mappings dashboard to tailor your analytics to your specific needs.

Visual Attribution insights: The new Conversions by Channel and Attribution Model graph provides a clear visual representation of each channel's impact under different attribution models. This makes it easier than ever to compare and analyze your marketing performance.

Why you'll love Attribution 2.0

• Gain deeper, accurate insights into your marketing performance
• Make data-driven decisions with confidence
• Optimize your marketing spend based on true channel value
• Align your attribution analysis with your specific business goals
• Analyze hidden opportunities in your marketing mix

We're constantly working to improve your experience with Usermaven. Stay tuned for more updates that will further enhance your ability to analyze and optimize your marketing efforts.

Thank you for your continued support and feedback. We're excited to see how Attribution 2.0 will transform your marketing strategy and drive better results!