Introducing LinkedIn ads integration, Google ads parameter analysis, & enhanced SaaS insights

We're excited to announce our latest updates, designed to give marketers and product teams more powerful analytics capabilities! Based on your feedback, we've expanded our advertising platform integrations and refined our SaaS analytics features to help you make more informed decisions.

Let's explore what's new:

LinkedIn ads integration & Google ads parameter analysis

Connect your advertising data directly with your website analytics to get a complete picture of your marketing performance:

LinkedIn ads integration

Now available! Track LinkedIn campaign performance and connect ad spend to actual user behavior and conversions. This highly requested integration appears in the same Paid Ads Attribution section where you already access Google ads and Facebook ads data, giving you a unified view of all your advertising channels.

Google ads parameter analysis & attribution fixes

We've completely overhauled how ad parameters are tracked and analyzed

Important: You need to have ad-ids connected (via UTM parameters) to access paid ads attribution fully. Without proper ad-id parameters, you'll face attribution errors.

• If your ad URLs are missing the 'ad -id' parameter, you'll now receive clear notifications showing exactly which campaigns are affected.

Haven't added ad-id yet?

You can easily add them from the paid ads dashboard using our Google ads URL parameter report:

• Use our one-click "Fix Parameters" tool to automatically resolve missing parameters, or follow our step-by-step guide to update URLs manually.
• Campaign filtering options let you instantly view campaigns with missing parameters or those with all parameters correctly configured.
• Once fixed, you'll see all available ad IDs in your ad sources, giving you complete visibility into your campaign structure.

Improved SaaS insights structure

We've redesigned our SaaS Insights section to make it more intuitive and actionable:

• "Power Users", “Retention Analysis” and "Slipping Away Users" now appear as main menu items, making it easier to monitor your most valuable users and those at risk.
• Track user retention with daily, weekly, and monthly views through visual cohort analysis and retention curves.

Additional feature improvements

We've also made several smaller but important improvements:

• Advanced conversion goals filtering: Now you can apply filters to your custom events, allowing for more precise tracking based on specific properties like Checkout ID, Currency, and Price. Create more targeted conversion goals with multiple conditions to better measure what matters to your business.
• Google search console keywords filtering: In Website Analytics, the keywords section now dynamically updates when you apply any page filter, including location, device, and more.
• Paid ads attribution totals: New summary row added to quickly see overall paid advertising performance.
• Duplicate pinned events: Create copies of your most important event tracking setups.
• Search trend and funnel: Easily find specific trends and funnel reports using the search bar. This update enhances navigation, allowing you to quickly access the data you need.

Feedback and support

We value your input! For questions or feedback on these updates, please reach out to our support team. Your insights help us improve our features to better meet your needs.

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