We're thrilled to announce that our Attribution 2.0 update has been a remarkable hit! The overwhelming positive feedback we've received shows that you've embraced this powerful new feature, and we couldn't be more excited. Your enthusiasm drives us to continue innovating your website & product analytics experience.

This update introduces a dual-layer approach to attribution, incorporating both content and channel performance analysis, and leverages AI-powered insights to help improve your conversion rates.

Now, let's dive into the details of this significant update:

Dual attribution categories

1. Content attribution: Analyzes how different pages contribute to conversions using various attribution models.
2. Channel/Source attribution: Evaluates how different marketing channels contribute to conversions using various attribution models.

Updates on channel/source attribution

In the category of channel/source attribution, we have added the following updates:

1. AI-powered insights

We've enhanced the Channel/Source attribution category in Usermaven by integrating AI-powered insights, which offer:

• Automated analysis of channel performance for quick decisions.
• Identification of top-performing and underperforming channels.
• Data-driven recommendations for channel optimization.
• Opportunity & recommendations for refined marketing strategies.

2. Conversion Paths

This new feature can be found in the Channel/Source attribution section. By clicking the conversion paths tab, you will see:

• Customer journey from first touch to conversion.
• It shows which channel combinations drive results.

Here comes the Content Attribution

Not only did we build this additional category of attribution, but it also has the following remarkable features:

Content attribution models

The content category of attribution allows to compare how different pages contribute to conversions using various attribution models:

1. First touch: Credits the initial page a user interacts with as the most influential.
2. Last touch: Attributes the final page visited before conversion as the key touchpoint.
3. Second last touch: Focuses on the second-to-last interaction before conversion.
4. Linear: Distributes credit equally across all pages interacted with leading up to conversion.
5. U-shaped: Emphasizes the first and last touchpoints, with the remaining credit distributed among middle interactions.
6. Time-decay: Allocates more credit to interactions closer to the time of conversion.

Key benefits:

• Compare page contributions across various models.
• Visualize attribution data with intuitive bar graphs.
• Gain insights into content effectiveness throughout the customer journey.

Advanced data visualization

We have ensured that you get all the required data in an organized manner to make informed & swift decisions.

• Performance table: Includes page URL, visitor count, influenced conversions, model-specific conversions, conversion rate, and conversion value.
• Dynamic model switching: Switch between different attribution models for on-the-fly analysis.
• Multi-model selection: View data from multiple models simultaneously for comprehensive comparisons.

Performance metrics

The metrics that are responsible for calculating the performance of content attribution are:

• Influenced conversions: Total conversions where a page played any role.
• Conversion value: Monetary impact of conversions.

AI Insights in Journeys

We've also added AI-powered insights to our journeys feature. This enhancement provides intelligent analysis and recommendations to help you optimize your customer journeys more effectively.

Future plans

We're excited to announce that we're working on new features to further enhance your attribution capabilities:

• New features in the channel/source category of attribution.
• Advanced time conversion analysis, including "days to convert" metrics.
• An exciting feature "trends" will allow you to visualize insights from events, helping you make informed decisions.

• Stay tuned with us and wait for our new update!

Feedback and support

We value your input and are here to assist you. For any questions or feedback regarding this update, please reach out to our support team or leave your comments below. Your insights help us improve and tailor our features to better meet your needs.

Thank you for using Usermaven!