Major update: Dashboard reports, enhanced Trends & Google Ads integration
The wait is over - Google Ads integration is here! Plus, we've added two major updates you've been asking for: custom dashboard reports for Funnels, Attribution, and Journeys (previously limited to Trends), significant speed improvements to Trends analysis and more.
Let's explore:
Dashboard reports
Previously, custom dashboards were limited to Trends data only. Now, we've expanded our dashboard system to include all your essential analytics tools in one place:
Complete analytics hub
Funnels: Track conversion paths and identify drop-off points
Attribution: Measure channel and campaign effectiveness
Journeys: Visualize complete customer paths to conversion
Key benefits:
- Quick access to critical metrics
- Reduced time switching between reports
- Comprehensive view of user behavior
- Data-driven decision making
Build custom dashboards that combine your most important metrics from Funnels, Attribution, and Journeys - all designed to help you make faster, better-informed decisions.
Trends: New features & performance boost
We've revamped our Trends feature with new capabilities and significant speed improvements:
Advanced analysis tools
- New pre-fix filtering for faster segmentation
- Formula builder for custom metrics
- Session source event tracking for better attribution
- Enhanced ads performance analysis
- Improved data processing speed
User experience updates
- AI-powered insights for quick analysis
- Faster data loading and filtering
- Cleaner visualization options
- Intuitive data exploration
These updates make trend analysis 3x faster while giving you more ways to slice and understand your data. Whether you're analyzing ad performance or tracking custom metrics, you'll find answers more quickly than ever.
Google Ads integration
Connect your advertising data directly with Usermaven for complete campaign analysis and paid advertising performance analysis through our attribution models. Get clear insights into which ads drive conversions:
Key features
- View paid ads performance in attribution models (First Touch, Last Touch, etc.)
- Monitor ad spend against actual conversion values
- See ad performance across different lookback windows
Capabilities
- Break down performance by Sources, Campaigns, Ad Sets, and individual Ads
- View critical metrics: Spent, Impressions, Clicks, CTR, Visitors, and Conversions
- Calculate accurate Cost per Conversion and ROAS
- Compare influenced vs. direct conversions from ads
All your Google Ads data will be visible in the Paid Ads Attribution dashboard, where you can analyze your advertising performance using different attribution models and lookback windows.
Future plans
We're working on exciting new features to improve your analytics experience:
- WooCommerce dashboards for e-commerce analytics
- Upgraded navigation system for better workflow
- Additional advertising platform integrations
- Enhanced reporting capabilities
- More customization options
Feedback and support
Your input helps us improve. For questions or feedback about these updates, reach out to our support team.
Thank you for using Usermaven!