Maven AI: Your conversational analytics assistant

We've been hard at work refining and polishing our Maven AI, and we're excited to introduce its new look and feel. Maven AI is now more conversational, allowing you to ask questions about your top-performing pages, channels, sources, and more. With Maven AI, you can quickly gain key insights into your data through an AI-powered analysis.

Custom channel mapping

Another new feature we shipped in this release called Custom Channel Mapping. You can now categorize your traffic into custom channels based on specific criteria, providing a more tailored view of your data.

With Custom Channel Mapping, you can:

• Map traffic from specific referring websites (e.g., G2, Capterra) to custom channels
• Categorize traffic based on UTM tags (source, medium, campaign)
• Group traffic landing on specific pages or URL patterns

This feature empowers you to better understand your traffic sources and make data-driven decisions to optimize your marketing efforts.

Traffic channel filtering in Website Analytics

We've upgraded our Traffic Channels feature in website analytics, making it even easier to analyze your data. You can now filter your analytics based on specific Traffic Channels with just a simple click.

This enhancement allows you to quickly drill down into your data and gain valuable insights about the performance of specific Traffic Channels. By focusing on individual channels, you can make informed decisions to optimize your marketing strategies and improve your overall website performance.

Tracking script improvement and integration guides

We have released an updated tracking script that is compatible with all types of websites. While the legacy script will continue to function for existing installations, we recommend using the new tracking script for any new websites. This updated script offers improved performance and reliability across various web platforms and technologies.

Other than that, we've added in-app guides for the most popular Content Management Systems (CMS), including Shopify, SquareSpace, Wix, Webflow, and more. These in-app guides provide step-by-step instructions to help you quickly set up tracking for your website, ensuring that you can start gathering valuable data as soon as possible.

New guides: Using Regex in Journeys and tracking conversions on Shopify

We're pleased to announce the publication of two new guides designed to help you make the most of Usermaven's features and integrate with popular e-commerce platforms.

•  https://usermaven.com/docs/regex-guide-for-usermaven 
•  https://usermaven.com/docs/integrations/shopify#tracking-conversions-and-revenue-attribution-on-shopify-via-usermaven 

Other improvements

• We've enhanced the Workspaces drop-down menu to display the favicon or logo of your website next to the corresponding workspace name. This visual cue makes it easier to identify and select the desired workspace, especially when managing multiple websites or projects.
• We've fixed an issue in the website analytics comparison feature where the exact day of the week wasn't always matching correctly.
• We've made some cosmetic changes and UI enhancements throughout the platform to improve the overall user experience.

We hope you enjoy these updates in Usermaven. Till next time.