Attribution insight got some love, and we have added 3 new attribution models:

- First touch

- Last touch

- Linear

You can change the attribution model from the dropdown menu, by default "Position decay" attribution model is used.

Exclude traffic by the referrer

The attribution setup now allows you to exclude traffic by the referrer.

Screenshot 2022-03-23 at 11.23.46 PM

Exclude traffic referrers such as your internal product usage or visits that came from your own website to your application.