✨ New in Usermaven: AI summaries, enhanced Attribution workflows, easier integrations & more

We’ve been busy refining the Usermaven experience, and this release brings a fresh set of updates to make your daily workflow smoother and more helpful.

The latest improvements touch reporting, attribution, integrations, and dashboards giving you a more reliable experience end-to-end.

AI powered summaries now available in scheduled reports

We’ve added AI-powered summaries to your email and Slack Web Analytics reports, making it easier to understand what changed each week without reading every metric.

Now, you can:

• Enable AI summaries in your scheduled Web Analytics reports.
• Get a short narrative explanation highlighting key changes in your data.
• Share clearer weekly insights with teammates via email or Slack.
• Save time by letting AI interpret the most important trends for you.

This update makes your scheduled reports more useful at a glance, helping you stay informed without extra effort.

Create full Attribution reports inside Trends

You can now create Attribution reports directly from the Trends builder, giving you a quicker and more flexible way to analyze conversion performance.

• Create Attribution reports inside Trends without switching to another module.
• Choose your Attribution goal and lookback window directly in the Trend setup.
• Explore influenced conversions with multiple breakdown dimensions.
• Save these Attribution reports and use them when building pre-built Attribution dashboards.

This makes Attribution analysis easier to access and simpler to turn into dashboard-ready insights.

New Paid Ads tables and charts added to dashboards

You can now add Paid Ads attribution insights directly to your custom dashboards for a clearer view of channel performance.

• Add Paid Ads tables and bar charts to any dashboard.
• Compare ad sources and campaigns using attribution-based metrics.
• Spot high-performing ads with clear visual breakdowns.
• Review paid ads results across models, sources, and ad sets in one place.

This update finally brings paid ads attribution into your dashboard workflow, making it easier to monitor campaign impact.

Reconnect your integrations with one click

You can now easily reconnect any social or ad integration without redoing the full setup.

• Reconnect integrations instantly with the new one-click reconnect button.
• Fix expired or invalid tokens without removing or re-adding accounts.
• Keep your ad and analytics data syncing smoothly with fewer interruptions.
• See the connection status clearly so you always know when action is needed.

You can now handle connected platforms more easily while keeping your data sync uninterrupted.

Added a simple checklist for integrations setup

We’ve added a clear checklist to help you set up your integrations correctly from the start.

• See required setup steps upfront before connecting an integration.
• Review UTM requirements to ensure accurate campaign tracking.
• Add the ad_id parameter when needed for attribution accuracy.
• Confirm pixel installation to make sure conversions are captured.

These guided steps help prevent setup issues and ensure your integrations sync smoothly from day one.

Improved security with server token regeneration option

You can now regenerate your server token whenever needed, giving you more control over security and access.

• Regenerate your server token instantly with a single click.
• Keep your tracking setup secure by updating tokens regularly.
• Replace compromised or outdated tokens quickly without disrupting your project.
• Maintain clean access management with easier token rotation.

Other improvements and fixes

We’ve also made several refinements to keep everything running smoothly across the platform.

• Adjusted Google Search Console data to account for anonymous queries and ensure accurate reporting.
• Added caching to Paid Ads Attribution to deliver faster load times and more stable performance.
• Updated custom event handling so events containing symbols like + or – display correctly.
• Improved Saved Views so event attributes in property fields are stored consistently.
• Refined whitelabel colors in the navigation menu and left pane for a cleaner, branded appearance.

• Updated the custom event detailed view to include current-day data as expected.

🚀 More updates are coming soon

We are working on fresh enhancements that will help you move through your analytics with more confidence and less effort.

Better insights and a smoother experience are already on the way.

Stay tuned!